Virtual Reality (VR) has often been associated with gaming and entertainment, but it holds fascinating potential for the retail sector. This rapidly-evolving technology isn’t just a fad; it’s shaping new dimensions in the world of retail, transforming the way businesses interact with their customers. As we examine the latest virtual reality in retail statistics, we’ll unravel how VR is redefining shopping experiences, influencing purchase decisions, and playing a critical role in gaining a competitive edge. So brace yourselves for an enriching journey that navigates the intriguing labyrinth of numbers, trends, and predictions that tell the vibrant story of VR in retail.

The Latest Virtual Reality In Retail Statistics Unveiled

Virtual Reality (VR) in retail is projected to generate $1.6 billion in revenue annually by 2025.

Projected figures like the annual $1.6 billion revenue forecast for Virtual Reality in retail by 2025 adds pivotal zest to the narrative of Virtual Reality’s role in revolutionizing the retail landscape. It serves as a quantitative testament to VR’s growing importance in retail, showcasing how this innovative technology promises not just immersive customer experiences, but also impressive financial contributions to the industry.

This forecast not only stiffens the market’s faith in VR’s potential but also predicts a future where VR and retail might become inseparable. By illuminating the numeral magnitude of VR’s prospective impact, it is indicative of a silent revolution in retail industry and hence, is an essential inclusion in our blog post on Virtual Reality In Retail Statistics.

As of 2021, 74% of brands utilizing VR technology reported increased customer engagement.

Delving into the realm of virtual reality (VR), it’s intriguing to witness how brands are leveraging this innovative technology for a marked rise in customer engagement. In the bustling year of 2021, an impressive 74% of brands adopting VR solutions testified to heightened customer interactions. This nugget of data brings to light the practical significance of VR in the retail sector, vividly painting the impact of VR on customer behavior and in-store experiences.

In the kaleidoscopic landscape of retail, this statistic serves as a useful compass. It points towards a rising trend: brands are no longer seeing VR as a luxury, but as a necessity. They’re harnessing its power to drive participation, interaction, and customer loyalty. It’s a compelling testimony to the way VR is reshaping retail dynamics, shattering traditional paradigms, and opening a treasure trove of opportunities for the industry. As we sail through this blog post, let this statistic serve as a beacon, underlining the potential that VR holds for escalating customer engagement.

Around 77% of consumers across the globe said they prefer using AR/VR to preview product items.

Delving into the world of virtual reality in retail, it’s fascinating to observe how a remarkable 77% of consumers globally sail in favor of AR/VR for product previews. This signals a compelling shift in consumer behavior, pointing to an era where digital experiences trump traditional in-store product exploration. The prevalence of this preference strongly underlines the growing appeal and acceptance of augmented and virtual reality technologies in the retail world. This not only indicates the substantial market potential for AR/VR applications in retail but also encourages retailers to harness the immersive power of AR/VR to enhance their customers’ shopping experiences, making the shopping process more interactive, engaging, and personalized. Without a doubt, this statistic casts a spotlight on the vital role of AR/VR in shaping the future of retail.

The VR retail market size is predicted to reach $1.5 billion by 2025.

In the realm of retail transformation, the projection of the VR retail market ballooning to $1.5 billion by 2025 serves as a compelling harbinger of the future. It adds weight to the argument that the industry is hastening towards an immersive, digitally infused reality, underscoring that virtual reality is not simply a fleeting trend but a formidable, long-term game-changer in shaping retail experiences. This indicative figure makes any discussion around Virtual Reality in Retail Statistics richer, setting the stage for prospective economic opportunities, investment potential, and the magnitude of market disruption anticipated. It punctuates, with an undeniable emphasis, the growing significance and potential profitability of VR within the retail sector.

About 62% of American consumers say they would be more likely to purchase something if they could preview it through VR.

In the kaleidoscope of retail business scenarios, this piece of information surfaces as a striking determinant of consumer behavior. It highlights a substantial 62% of the American customer base expressing a preference for virtual reality previews before making a purchase. This underpins VR as a visionary tool in modern retail, shifting and reshaping conventional shopping experiences. Demonstrating a statistic of this magnitude on a blog post about Virtual Reality in Retail Statistics spurs a growing recognition of VR’s significant impact on retail strategy, purchasing behavior and ultimately, market profitability.

Nearly 100 million consumers will shop using AR/VR technologies by 2021.

Imagine, if you can, the immense sea of nearly 100 million consumers, poised to embark on an exclusive shopping journey using AR/VR technologies by 2021. This is a magnificent tidal wave of technological transformation in retail statistics that cannot be ignored. Bound by the immersive allure of both Augmented and Virtual Reality, this multitude of consumers represents a revolution; a seismic shift in the way we consume, interact with, and conceive retail. Project yourself into this wide ocean of impending change, as it provides the impetus to grapple with, understand, and most importantly, harness the power of VR in retail for a future that’s already on our doorstep.

About 52% of retailers listed AR/VR as emerging technologies they’re interested in leveraging in the next two years.

As we step into the digital reality of retail, one cannot ignore the surge towards AR/VR technologies, an inclination clearly reflected in the fact that approximately 52% of retailers are eyeing them for utilization in the next couple of years. This vital statistic underscores the dawning of a new era in retail industry where virtual and augmented reality stand to transform the conventional shopping experience, thus lending a futuristic edge to our blog post about Virtual Reality in Retail Statistics. It conveys the progress we are making in the retail industry, indicating how retailers are ready to embrace and integrate this tech-interaction in their physical stores or e-commerce platforms. Highlighting this trend not only presents a panoramic view of the unwavering enthusiasm retailers harbor towards AR/VR technology, but also sets the tone for its foreseeable influence in shaping consumer behavior.

40% of major brands plan to increase their VR/AR ads, potentially signaling a trend in retail marketing.

Delving into the rhythmic dance of percentages, the statistic that announces ‘40% of major brands plan to increase their VR/AR ads’ wields a compelling tale of transition. As a flare signaling the direction of the retail marketing wind, it frames the future scene of our shopping experiences. Amidst a blog post about Virtual Reality in Retail Statistics, this number serves as the pulse of innovation, illustrating not just a fad, but a potential ongoing trend.

Wearing the hat of a prominent protagonist, this statistic carves the path for an unfolding narrative. It elicits a vision where customer interaction steps beyond the tangible, venturing into the awe-inspiring domain of augmented and virtual realities. What this statistic underscores is the growing significance of VR/AR not only as fancy buzzwords but as influential characters playing an ever-expanding role in the retail marketing story.

So, as we trace the trajectory illuminated by this 40%, we visualize a landscape where virtual fitting rooms, immersive product testing scenarios, or interactive ads are not merely sci-fi fantasies but a rapidly approaching retail reality. A place where the trailblazers in major brands leveraging VR/AR in innovative ways lead the way, pushing past traditional boundaries as they shape a new era of retail.

Virtual Reality affects 22% of all purchases being made.

Shedding light on the digital revolution in the retail industry, our statistics illuminate a key puzzle piece – Virtual Reality (VR). It now contributes to a significant 22% of all purchases made. Countless clicks and keyboard strokes are silently singing the praises of a dimension that has transformed from merely existing in the world of gaming to triumphing in the landscape of global e-commerce.

Embedded in this statistic is proof of VR’s impacting role. Its capabilities are redefining retail, equipping it with immersive browsing experiences and lifelike virtual showrooms. Customers are no longer just choosing a product, they are stepping into it before they invest their money into it, strengthening their buying decision and satisfaction.

Furthermore, the figure signifies an innovative business model emerging within retailers worldwide, embracing VR technology to embrace a market that is profoundly more engaging, competitive and futuristic. Therefore, observing that 22% of all e-commerce swings on the pendulum of VR is not just an observation, but a compelling revelation of the virtual dimension driving the retail industry into a ground-breaking era.

VR generated $16.8 million in retail sales in 2020.

This intriguing figure, $16.8 million in retail sales in 2020, speaks volumes about the groundbreaking presence of Virtual Reality (VR) in the retail sector. Providing a roadmap for future progress, the statistic serves as a beacon, shedding light on the potential unexplored territories of VR in retail. It provides a substantial evidence of the growing consumer engagement with VR-driven retail experiences and offers a glimpse into a future where shopping and VR are intertwined. It’s like a tantalising appetiser for a scrumptious main course of profitable business expansion served on the table of technology-enhanced customer engagement.

In terms of the blog post on Virtual Reality in Retail Statistics, this figure acts as a powerful testament to the emerging narrative of VR’s influential role. It effortlessly transports the reader from the purely theoretical market dynamics to the tangible monetary impact VR is having, thus validating the idea that VR is much more than a technological novelty, it’s a retail revolution.

58% of VR users reported feeling more connected to brands that sponsor VR technology.

In casting a gaze upon the rapidly evolving retail landscape, the importance of firm connection between consumers and brands has become a paramount focus for businesses. The domain of Virtual Reality (VR) has ushered in exciting possibilities for fostering such relationships. Glance, if you will, at the data. We find that a significant 58% of VR users feel a heightened sense of connection with brands who sponsor VR technology.

Such an augmentation in brand affinity has far-reaching implications for the retail sector. As retailers strive to engage their patrons in unique and compelling ways, VR technology is increasingly receiving the nod. By sponsoring VR, brands can mirror their customers’ technological enthusiasm and cultivate a shared space of innovations and experience, which significantly influences brand perception.

This resonating statistic, therefore, paints a vivid picture of a synergistic future – A realm where retailers and customers traverse the path of technological sophistication hand in hand, fostering deeper connections and mutually beneficial outcomes. In short, retailers ready to cross the chasm and align themselves with VR technology are apt to enjoy a remarkable increase in consumer affinity – The data doesn’t lie.

71% of consumers would shop more often if they used AR/VR.

Delving deeper into the realm of Virtual Reality (VR) and Augmented Reality (AR) in retail, this striking statistic reveals a fascinating consumer trend: a whopping 71% of shoppers would frequent stores more frequently if they could leverage the interactive experience offered by AR/VR technologies.

This isn’t simply data to fill spreadsheets, but an impressive testament to the potential impact AR/VR can have on the retail landscape. This numerical nugget hints at how these cutting-edge technologies could fundamentally transform buying behaviors, revolutionizing the way businesses reach, engage, and retain customers.

Unpacking this percentage further, it signposts AR/VR as potential game-changers in captivating the tech-savvy consumer base, catalyzing footfall and, in turn, escalating sales and revenue. For retailers mulling over to adopt or upgrade AR/VR strategies, these numbers present a compelling case – they are not merely on the fringe of retail innovation, but at its pulsating heart.

45% of customers feel that virtual reality makes product understanding easier.

Painting a vivid picture of the retail landscape of tomorrow, this statistic underscores the noticeably evolving shopping behavior due to the incorporation of virtual reality (VR) technology. A significant chunk of 45% consumers acknowledging the enhanced product understanding due to VR is testimony to this paradigm shift. To put it in perspective, imagine wading through a sea of endless product options and needing to make an immediate choice. VR could very well be your lifebuoy V, giving you a much-needed lifelike experience of the product before you make your purchase decision. This transformative technology is thus poised to redefine the retail customer experience, and any smart marketer will pay heed to such telling information.

Research shows that 75% of businesses using VR can’t see a future without it.

Virtual reality, it seems, has firmly rooted itself in the realms of business, particularly among those who have firsthand experience using it, as evidenced by compelling research data. A commanding 75% of businesses employing VR technology voice their sheer inability to envision a future without it. This statistic sends a clear signal in the universe of retail — virtual reality isn’t just a passing trend or a flashy gimmick; it’s fast becoming a business staple.

Integrating this startling figure into a blog post about Virtual Reality in Retail Statistics aptly highlights VR’s growing significance in the retail sector. It reveals how businesses, having tasted the transformative powers of VR, now find it indispensable. This is critical information for retail enthusiasts, decision-makers, and potential entrants, serving as an intriguing hint that investing time, effort, and resources in VR could indeed pay dividends.

The statistic underlines the increasing reliance on VR technology, potentially fortifying its position as a key driver of future retail business solutions, strategies, and innovations. It grandly exhibits how VR is not a mere adjunct but increasingly becoming the core of business practices, playing a crucial role in shaping an immersive, dynamic, and customer-centric retail environment.

Ultimately, such potent testimony to VR’s indispensability in the business world opens numerous avenues for discussion in a blog post, making it a key focal point and stirring interest amongst readers about the future of retail.

41% of consumers say that VR technology could sway them to shop more online.

Delving into the heart of this percentage brings forward an anticipated reality of the retail industry’s future. The statistic, expressing that 41% of consumers could be influenced to shop more online by VR technology, crystallizes the breadth and potential for VR within the digital shopping landscape. This figure underscores a seismic shift in consumers’ approach to online shopping, hinting at a rising trend that blends technology and commerce in an immersive, engaging experience. Most importantly, it signals an opportunity for retailers to differentiate and strengthen their online platforms, potentially driving higher customer engagement and purchases, dynamically altering the ecommerce terrain.

63.9% of marketers believe that AR/VR campaigns grow brands’ audiences.

Drawing attention to the fascinating statistic that nearly two-thirds of marketers firmly believe in the power of augmented and virtual reality (AR/VR) campaigns to expand brands’ audiences, catapults the significance of AR/VR in the retail industry into sharper focus. This authoritative figure acts as a powerful testament to the innovative marketing tool that AR/VR has become, underpinning its prominent role not only in creating immersive customer experiences but also in enlarging customer bases. Therefore, when weaving the narrative of virtual reality’s impact on the retail landscape, this statistic becomes a vital piece of the puzzle, revealing the confidence marketers place in AR/VR as a medium of audience growth.

Retailers who have utilized VR for product promotions have witnessed an increase in product sales by approximately 35%

Witnessing a substantial boost of approximately 35% in product sales, retailers employing VR for product promotions are trailblazing a fresh and exciting trajectory in retail statistics. This testament to the efficacy of VR in retail not only speaks volumes about the transformative power of immersive technology, but it also highlights its potential to act as a formidable catalyst for driving sales. In the constantly evolving retail landscape, this statistic gives us a compelling window into the future, where virtual reality could hold the key to turning browsers into buy-happy customers. Such indicators validate the investment in VR from a retailer perspective, while painting an optimistic perspective for the evolving face of retail consumerism underpinned by technology.


Virtual reality in retail is no longer just a buzzword – it’s an evolving industry game changer supported by impressive statistics. Understanding and leveraging VR technology could be the key to staying competitive in the continuously dynamic and challenging retail sector. As retailers seek notable ways to stand out, the promising growth, increased customer engagement rates, and improved shopping experiences offered by VR become increasingly attractive. The rising trends and encouraging statistics we’ve explored only affirm the profound influence VR could potentially have on the future of retail. The exciting possibilities for enhanced brand-customer interactions only underscore the tip of the iceberg. Consequently, retailers who have yet to adopt VR might need to rethink their strategies or risk falling behind in the immersive shopping revolution.


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