Step into the dynamic world of the vacation rental industry as we delve deep into deciphering its current market size and growth prospects. This industry has experienced seismic shifts in recent years, propelled by shifts in consumer preferences for personalized experiences, technology advancements, and behavioral changes brought about by global events. This blog post promises to satiate your curiosity with updated, comprehensive statistics and insights about the vacation rental market size. Whether you are an investor seeking lucrative opportunities, a vacation rental owner aiming to optimize your business strategy, or merely an enthusiast wanting to keep pace with industry trends, prepare to arm yourself with critical knowledge and gain a competitive edge.

The Latest Vacation Rental Market Size Statistics Unveiled

The global vacation rental market size was valued at $87.09 billion in 2019.

Highlighting the valuation of the global vacation rental market at $87.09 billion in 2019 provides a wealth of pertinent insights within the context of a blog post dedicated to vacation rental market size statistics. It serves as a keynote figure, attesting to the sheer size, monetary worth and potential profitability of this industry on a global scale. This valuation acts as a finite benchmark, providing readers with a concrete understanding of the market’s extensive value just before the pandemic hit, which will be crucial while examining any subsequent rises, falls or fluctuations in subsequent years. Coupled with ongoing trends, demographic breakdowns, and key player discussions, this figure completes the overall statistical picture, rendering the discussion more data-driven, comprehensive and enriching for anyone interested or involved in the vacation rental market.

The vacation rental industry is expected to reach $114 billion by 2027.

This compelling projection of the vacation rental industry skyrocketing to $114 billion by 2027 paints a vivid tapestry of a thriving and rapidly expanding market. It provides a clear viewpoint into the potential future, acting as a lighthouse beckoning potential investors, entrepreneurs or stakeholders towards a promising land filled with opportunities for innovation, profit, and growth. In the realm of vacation rental market size statistics, it underlines the prodigious leaps the industry is poised to take in the coming years, propelling its significance in understanding dynamic market trends and crafting effective strategies.

Airbnb accounted for around 69.4% of the U.S. consumer spending in 2019.

Unveiling the staggering figure of Airbnb’s contribution to U.S. consumer spending in 2019, which stands at an impressive 69.4%, opens a window into the dominance of their market position in the vacation rental industry. The enormity of this statistic imbues a sense of hefty market control and unprecedented consumer preference. A comparative examination of Airbnb to its competitors becomes quite intriguing, as this suggests the other players are left to scramble for the remaining 30.6%. Coupled with other market size statistics, painting a canvas of the vacation rental market with data is both immensely insightful and strategically informative for competitors, investors, policymakers and even consumers making future vacation plans.

The European vacation rental market reached a value of nearly $92.8 billion in 2019.

Illustrating the sheer magnitude of the European vacation rental market, the staggering figure of $92.8 billion in 2019 serves as a testament to the sector’s vast economic impact, prosperity, and potential. It offers a lucid reflection of the industry’s vibrancy, shedding light on the market’s financial depth and the significant opportunities it holds for investors and entrepreneurs in the vacation rental realm. This impactful figure also provides a solid benchmark for comparisons with other regions or years, thereby painting a comprehensive picture of the global vacation rental landscape. As you sail through this blog post, align your compass by this significant landmark in our exploration of vacation rental market size statistics.

In 2020, the average daily rate (ADR) of vacation rental properties in the U.S. was $219.

Taking a snapshot from the statistical world, the average daily rate (ADR) of vacation rental properties in the U.S. having stood at $219 in 2020, forms a riveting detail. When we dive deeper into the vacation rental market and understand its sheer size, such an ADR plays a pivotal role. Essentially, it becomes a litmus test, showcasing the purchasing power of customers, their willingness to spend, and the market’s overall profitability. It’s a numeric narrator that elucidates trends over time—has the ADR increased? decreased? remained static? Each shift tells a story of economic ebb and flow, influenced by holiday seasons, economic conditions, and global events, such as a pandemic. Furthermore, it provides a realistic benchmark for potential property investors considering entering the vacation rental market, while offering insights for policy making and strategic planning for industry stakeholders. This delicate balance between supply, demand, and cost, all hinging on the ADR, thus formulates an intriguing and foundational component of our discussion on vacation rental market size statistics.

The vacation rental market in the Asia Pacific is projected to grow at the highest compound annual growth rate (CAGR) of 7.2% from 2020 to 2027.

Peering into the fast-paced, constantly evolving world of the vacation rental market, the robust projection of 7.2% CAGR from 2020 to 2027 in the Asia Pacific region serves as a noteworthy beacon. It not only speaks volumes about the burgeoning demand for vacation rentals here but also hints at the significant ROI potentials for industry players who wisely ride this growth wave.

In a blog post dissecting vacation rental market size statistics, such a projection occupies a prime space. It paints a vivid picture of ground zero for immense growth and could serve as a compass for businesses looking to expand in uncharted territories. Moreover, with Asia Pacific at the helm of such surge, it provides an impetus for potential investors to revise their portfolio, considering the region’s potential.

Simultaneously, it sparks important talking points about the reasons behind such expected growth – the cultural dynamics, improved economic conditions, technological advancements, or changing tourist patterns. Therefore, this statistic infuses the blog post with a perspective that goes beyond just numbers, bringing in a strategic, global dimension, thereby raising the quality and usefulness of the discussion.

Expected CAGR for the global vacation rental market is about 3.4% during 2020-2029.

Keeping a radar on the Compound Annual Growth Rate (CAGR) of the global vacation rental market is like tuning into the market’s heartbeat; it’s a vital sign of overall industry health. An anticipated 3.4% CAGR from 2020-2029 paints a picture of consistent growth, a compelling indicator of underlying strength in the sector. This nugget of information can shape strategies for entrepreneurs, investors, and businesses within the market, offering insights into potential returns on investment. Thus, it’s a critical element giving our blog post spunk, making it a beacon for those seeking to understand the dynamics at play in the vacation rental marketplace.

The vacation rental sector accounted for 12% of the total global lodging market in 2019.

Drilling down into the fabric of the global lodging market, one nugget of gold we glean is the substantial footprint of the vacation rental sector which, in 2019, accounted for 12% of the entire market. Unpacking this dynamic statistic transforms our understanding of the vacation rental sphere.

Firstly, it illuminates the hefty influence this sector wields, demonstrating not just its stability but its potential for expansion. With over a tenth of the global lodging market, it’s a key player and is poised for future growth opportunities.

Furthermore, this figure forms a springboard for valuable comparisons within the lodging industry. It gives us an invaluable yardstick to compare the other lodging sectors, gauging their size and relevance.

Finally, the statistic speaks volumes about consumer preferences and the evolving trends towards vacation rental services. The snippet of information encapsulates not just market details but it’s an evidence of shifting consumer behaviour – a change that writers can capitalize on to engage readers.

In sum, this statistic is a window, offering clear views of current size, future growth, competitive landscape and consumer trends in the vacation rental market. Generate the blog with these perspectives in mind and it transforms from a simple post into a compelling narrative that pulls in the readers and leaves them informed and engaged.

In the United States, the Vacation Rentals market revenue was $14,458m in 2021.

Shedding light on the significance of the statistic ‘In the United States, the Vacation Rentals market revenue was $14,458m in 2021,’ illuminates the magnitude of this burgeoning sector. As the cornerstone of the American hospitality business, it creates an economic ripple effect touching various adjacent industries such as property management, tourism, and local businesses. In the context of a blog post examining vacation rental market size statistics, this data acts as a barometer, indicating the health of the market, trending growth, and the potential business opportunities that lie within. Moreover, it can serve as a guideline for investors and entrepreneurs seeking to understand and navigate the landscape of this market. In summary, this figure forms a pivotal vantage point, allowing us to grasp the size, influence, and potential of the US vacation rentals marketplace.

More than 6 million vacation homes in the U.S and Europe are rented out to travelers every year.

Peeling back the layers of the vacation rental market, a staggering figure emerges – over 6 million vacation homes in the U.S. and Europe change hands between owners and travelers annually. This number serves as a beacon, illuminating the sheer breadth and vibrancy of the market. It stands as a testament to the enduring allure of vacation rentals and the entrepreneurial spirit that capitalizes on this demand. It indicates, unambiguously, a thriving market pulsing with opportunities for both property owners and adventurous travelers. In essence, this statistic breathes life into the narrative of a robust and dynamic vacation rental market.

Vacation rental business generated $57.669 billion in the US in 2019.

As we delve into the vacation rental market size statistics, we stumble upon an eyebrow-raising figure that will surely leave a mark. Picture this – $57.669 billion flowing into the US economy in 2019 just from vacation rentals. Such a colossal revenue not only underlines the robust nature of this industry, but it also lucidly communicates its influential role in the U.S. market. These figures serve as a testament to the immense potential that vacation rental industry possesses, offering a refreshing perspective for seasoned entrepreneurs, promising start-ups and potential investors eager to harness the unexplored horizons of this lucrative market. They illuminate the narrative of a blooming sector, setting the stage for a deeper understanding of the rapid expansion and success of the vacation rental market.

60% of travelers that use vacation rentals are families.

Delving into the domain of vacation rental market size statistics, uncovering that 60% of travelers utilizing these facilities are families unlocks a pivotal insight. This nugget of data beams light on a prominent demographic within the rental market, providing both the industry professionals and prospective investors with an understanding of the target group to cater to, hence shaping their strategic decisions. Whether it’s about refining marketing tactics, tailoring the amenities, or even pricing, the powerful knowledge about the family group being the majority users is a steer in the right direction. Equally, this statistic introduces a critical point of discussion within the blog, enriching its information quotient. Ultimately, it ensures that the conversation is rooted in fact, creating a robust foundation for any successive arguments, discussions, or propositions about the vacation rental market.

33% of accommodation searches result in a vacation rental booking.

Highlighting the statistic that ‘33% of accommodation searches result in a vacation rental booking’ serves as the bedrock in illustrating the vitality and potential growth within the vacation rental market. It demonstrates a favorable momentum, whereby a third of searches are culminating into firm bookings. This pattern gives an insight into customer interest and market demand, subsequently paving the path for all related stakeholders to strategize and capitalize. For property owners, this trend instills confidence for maximizing rental potential; for vacation rental platforms, this shows a significant conversion rate; and for potential investors, it uncovers a ripe market to plow their resources into. This palpable metric indeed complements the narrative on the vacation rental market size statistics, making the discourse more tangible and relatable.

There are over 100,000 cities with Airbnb listings globally.

Delving into the staggering figure of over 100,000 cities globally flaunting Airbnb listings, paints a vibrant picture of the vacation rental market size. This number illustrates the expansive reach of the vacation rental platform, highlighting an omnipresence that stretches across continents, cultures, and varying city scales. From secluded hamlets to bustling metropolises, Airbnb’s ubiquitous availability showcases not just an extraordinary selection for prospective vacationers, but also underlines the impressive scale of this burgeoning sector. This insight, peppered in a blog post on vacation rental market size statistics, serves as a powerful testament to the potential and vibrancy of the vacation rental industry.

45% of all vacation rentals in the US are houses or bungalows.

Delving into the heart of the vacation rental market, one cannot sideline an intriguing piece of data stating that almost half, precisely 45%, of all vacation rentals in the US, are houses or bungalows. This insight not only underscores a prevailing customer preference towards these types of accommodations, but it also suggests potential opportunities for landlords and property investors. Thus, it becomes a pivotal indicator for any examination of market size and trends and could well be the decisive factor for the direction of future investments and marketing strategies. This percentage mirrors the tastes and behaviour of the vast renting populace, as well as the trajectory of the industry.

Florida has over 27% of the US vacation rental market by turnover.

Delving into this riveting statistic affirms Florida’s significant dominance in the US vacation rental market. With over a quarter of the national market by turnover being claimed by The Sunshine State, we see the magnetic power of its tropical allure as it reels in vacationers like a seasoned angler. In the dance of supply and demand, Florida’s vacation market rhythm sets it in a cha-cha with potentially lucrative investment opportunities. Undoubtedly, these insights can serve as a compass to entrepreneurs, guiding them towards vibrant markets ripe for involvement. For the information-hungry reader investigating the vacation rental market size, this notable statistic illuminates the enormity of Florida’s influence, teeming with hints and directions to tread.

The average vacation rental user in the US is 42 years old.

Peeling back the layers of the vacation rental market unveils intriguing patterns, such as the intriguing average age of the US vacation rental user being 42 years old. This intriguing nugget of insight is an essential spice in our understanding stew of the vacation rental market. With this age indicator, businesses can shape and tailor their marketing and sales strategies more effectively, targeting their messages to resonate with this age group. Furthermore, it’s not just about selling more; this insight shines light on the economic behaviors and preferences of a considerable demographic segment, enriching our understanding of the vacation rental landscape at large.

Vacation rentals make up nearly 20% of the total lodging-related sales online across the globe.

In the kaleidoscope view of vacation rental market size, our focus sharpens on one dazzling statistic: Vacation rentals account for almost 20% of the total lodging-related sales online globally. This isn’t a regular pebble on the beach, it’s a diamond veiling the magnitude and potential of the vacation rental market. With each rental creating its own ripple in the vast ocean of online transactions, they collectively account for a significant portion of global lodging sales. This snapshot of market share not only reveals the robust health and relevance of the vacation rental industry, but it also charts a navigational map for entrepreneurs, investors, and vacation property owners alike, guiding their decision-making processes in these unpredictable economic waters. While we navigate the complexities of the tourism and hospitality sectors, this key statistic acts as a lighthouse, illuminating the scope and vibrancy of the vacation rental market.


As we’ve explored in this blog post, the vacation rental market is a dynamic and rapidly growing industry, with current market size statistics revealing impressive growth trajectories. While ongoing global developments may present some challenges, they also open doors to innovative opportunities. The key to success in this sector lies in understanding the evolving customer demands, utilizing data-driven strategies, and staying agile in the face of change. The long-term potential of the vacation rental market is robust, and for forward-thinking businesses and investors, the future looks promising. Stay tuned to our blog for the latest updates and trends in this thriving market.


0. –

1. –

2. –

3. –

4. –

5. –

6. –

7. –

8. –

9. –

10. –

11. –

12. –

13. –

14. –

15. –