Enter the dynamic world of fashion retailing, where style and sophistication meet cutting-edge technology. Here, digital transformation isn’t just a buzzword; it’s the highlight of the latest season. In this blog post, we’re going to delve into the latest technology in fashion retail statistics, exploring how cutting-edge tools and platforms are revolutionizing the shopping experience. From Artificial Intelligence to Virtual Reality, Big Data to Augmented Reality, here’s where haute couture meets high tech, changing not just the way we shop, but the very fabric of fashion retailing. Fasten your seatbelts—this is one fashion trend forecast you don’t want to miss.

The Latest Technology In Fashion Retail Statistics Unveiled

By 2024, the global digital signage market in the retail sector is anticipated to be valued at over 35 billion USD.

Showcasing the vibrant fusion of technology with fashion retail, anticipate a dazzling revolution in the digital landscape where the boundaries of real and virtual become beautifully blurred. Come 2024, picture a global canvas lit up with digital signage in the retail sector, valued at a grand sum over 35 billion USD – a testament to the escalating embrace of interactive, personalized shopping experiences.

Captured in these numbers is the unfolding tale of technology metamorphosing the fashion retail trajectory, weaving its charm in the fabric of multi-sensory, engaging customer journeys. As we trace this promising growth arc, it underlines how technology unfolds as a game changer, using the power of digital signage to revolutionize displays, marketing, and communication in the retail sector.

Sailing on the winds of technological prowess, this statistic paints a future where virtual is the new vogue. It raises the curtains on an era steeped in artificial intelligence, augmented reality and digital innovation, creating immersive, tailor-made experiences that are set to redefine the golden standards of fashion retail. Prepare for the fashion revolution, where technology not only adorns the ramps, but rules them.

According to 2018 data, approximately 79% of fashion retailers aimed to invest in customer tracking technology within two years.

Articulating the profound significance of the stated statistic, we can weave a narrative of evolving retail trends. Technology is no longer optional or luxurious in the realm of fashion retail; it has emerged as a prerequisite for survival and success. Indeed, the 2018 data, highlighting that about 79% of fashion retailers planned to invest in customer tracking technology within a span of two years, does more than confirm this.

This considerable percentage sheds light on the degree to which technology and data-driven approaches have become deeply embedded in the fashion industry. The course of action announced by such a considerable proportion of retailers demonstrates how businesses are redefining themselves in the face of a digital metamorphosis in pursuit of a customer-oriented strategy.

Moreover, it subtly speaks about intense competition in the sector, where customer insights are not merely beneficial, but essential. Retailers that equip themselves with cutting-edge tech tools develop a richer, more detailed understanding of their customers, feeding this understanding back into product development, marketing strategies, and more, thereby offering an edge in a ruthlessly competitive marketplace.

In essence, this statistic emphasizes a turning point in the industry where technology is seen as an investment for the future to better understand, connect with, and serve customers in a more personal and efficient manner. The high percentage speaks volumes about the unavoidable integration of technology in fashion retail, and it is an enlightening detail that cannot be overlooked in a comprehensive discussion about Technology In Fashion Retail Statistics.

According to a study by Capgemini, 3 in 4 customers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history.

In the dynamic world of fashion retail, the statistic unearthed by the Capgemini study drives home an intriguing point – the powerful impact of personalization on customer purchasing behavior. It conveys the message that technology, when leveraged to identify customers individually and tailor offerings based on their previous purchases, can considerably influence their propensity to buy. This, therefore, makes it a fascinating touchpoint on the intersection of technology and fashion retail, succinctly illustrating how intelligent use of tech resources can heighten customer satisfaction, boost brand loyalty, and potentially, steer higher revenues for fashion retailers.

By 2016, 50% of retailers had shifted their primary focus to customer engagement, improving their orchestration and digital transformation, to enable a stronger connection with customers.

Reflecting on the shift detailed in this statistic, we can delve into the profound impact it emphasizes within the realm of fashion retail, especially when it comes to technology. With half of all retailers in 2016 pivoting their main approach towards customer engagement, orchestration improvement, and digital transformation, the landscape of fashion retail technology has experienced a seismic shift. This shift is geared to fortify the bond with customers, which is instrumental in the current digital age.

In the context of a blog post about technology in fashion retail, this statistic masterfully encapsulates the accelerated pace at which retailers are adopting technology to uplift customer experience. It underscores the paradigm shift in marketers’ strategies, moving from mere sales orientation to a more immersive experience-oriented focus. Thus, it provides an analytical framework for understanding how technology coalesces with fashion retail to reshape and redefine customer relationships.

This statistic is more than just a number, it is the pulse of change, the tide that is steering the future of customer engagement in fashion retail. It is the gateway that frames how technology is no longer a second thought, but rather, the very core of retail success. So, when discussing tech in fashion retail, this statistic proves vital in illustrating the ever-evolving industry’s trajectory.

Nearly 95% of purchases will be facilitated by e-commerce by 2040.

In the vibrant and rapidly evolving landscape of fashion retail, this stunning forecast of almost 95% purchases being done through e-commerce by 2040 serves as a striking wake-up call. It punctuates the absolute necessity of fashion retailers to not only adopt but master technology and e-commerce strategies. This prediction illuminates the undeniable truth that technology and digital platforms are no longer an optional add-on but a fundamental cornerstone of retail success. Anyone unwilling to ride this revolutionary wave could find themselves left behind in the thrilling race of fashion retail. Thus, e-commerce and its anticipated dominance in the next two decades showcases a crucial turning point in the way we approach, and should possibly redefine, technology in the realm of fashion retail.

70% of consumers believe technology improves their shopping experience.

Unveiling the essence of such a compelling statistic – a resounding 70% of consumers endorse the transformative power of technology in elevating their shopping journey – paints an evocative picture in the narrative of technology merging with fashion retail. This invites retailers to introspect and extend their strategy; within this sizable demographic lies untapped potential worth exploring. It’s a clarion call for fashion brands to amplify their focus on technology, fostering a shopping ambiance that appeals to their tech-savvy clientele. A blog post discussing Technology in Fashion Retail Statistics becomes a vibrant canvas to shed light on this reality, drawing attention towards the growing symbiosis between fashion retail and technology. It underlines the importance of tech advancements in this sector, brewing a discourse around weaving technological threads into the fabric of fashion retail.

Over 75% of fashion retailers will invest in AI and Machine Learning for supply chain tasks such as demand forecasting by 2021.

Delving into this fascinating nugget of statistic adds a riveting dimension to the narrative of our blog post about Technology in Fashion Retail Statistics. It illustrates the meteoric rise in the adoption of AI and Machine Learning (ML) by a staggering 75% of fashion retailers for supply chain tasks and demand forecasting by 2021.

This escalation captures the transformative wave of technological integration washing over the fashion retail industry. It alludes to how AI and ML have become more than buzz words and are now a pragmatic investment, potentially revolutionizing supply chain management and trend prediction.

The statistic provides an insightful behind-the-scenes view on how fashion retailers seek to utilize predictive technologies for operational efficiency and business successes. The considerable projected investment underscores the industry’s active pursuit of innovation, reinforcing the narrative that fashion industry is continuously evolving in tandem with technological advancements.

In essence, this statistic serves as a powerful harbinger of the immersive tech landscape future our fashion retail world is propelling towards, making this blog post a timely exploration into the industry’s strategic vision. A vision driven not just by style and trends, but by data, AI and Machine Learning.

78% of retailers indicated that integrating online and in-store experiences was a critical priority in 2020.

Unveiling the compelling narrative behind the figures, we have 78% of fashion retailers classifying the fusion of online and physical shopping experiences as a top-tier priority in 2020. This striking statistic illustrates a transformative shift in the fashion retail landscape. The surge of digitization, propelled by advanced technologies, is dramatically reshaping the way fashion retailers conduct business, serve customers, and strategize their growth.

Picture this – nearly four out of every five retailers are focusing on knitting the digital and tangible together into a seamless tapestry for the modern shopper. This powerful trend underscores the relevance of technology in the fashion retail industry. It gives life to the tech-discourse in fashion retailing – from chatbots guiding customers in eCommerce portals to AR mirrors in fitting rooms. Indeed, it’s not science fiction – but a fascinating retail reality of the 21st century.

From 2019 to 2020, there was a 129% year-over-year growth in U.S. & Canadian e-commerce orders due to the COVID-19 pandemic.

This dazzling uptick in e-commerce orders, representing an astronomical 129% year-on-year growth from 2019 to 2020, conjures a transformative picture of the fashion retail landscape. It underscores the propulsion of high-tech revolution in the fashion industry catalyzed by the COVID-19 pandemic. Unveiling a tendency for consumer behavior to shift towards digital, this change is a testament to the power of technology even in an industry characterized by a traditionally tactile shopping experience. More than just numbers, it sets the stage for how fashion brands should be investing in technology to keep pace with rapidly evolving consumer demands. Its implications range from enhanced online platforms to the integration of virtual fitting rooms and AI-driven personalized shopping experiences. This statistic boldly paints the future of fashion retail as digitally dominated, where technology and trend fuse seamlessly.

Mobile e-commerce sales are expected to account for 72.9% of total e-commerce sales by 2021.

Given the undeniable rise of mobile commerce, fashion retailers cannot afford to neglect this pathway in their digital strategies. The predictions highlight the shift to a future dominated by transactions on smartphones or tablets, accounting for more than two-thirds of all e-commerce sales by 2021. Thus, it underscores the necessity for tech-infused retail environments in fashion. Each tap, swipe or click on a mobile device presents a chance for fashion retailers to engage customers, create seamless shopping experiences and ultimately boost sales. In the whirlwind of a fashion industry increasingly digitised, this likely boom in mobile e-commerce emerges as a crucial focal point casting light on retail’s future trajectory.

As per Statista research, the revenue is expected to show an annual growth rate of 15.09%, resulting in a projected market volume of $108.57 billion by 2023.

Delving into the compelling research by Statista, it’s striking to observe the roaring anticipation of a 15.09% annual growth rate that may catapult the market volume to an impressive figure of $108.57 billion by 2023. This anticipated upward trajectory strikingly underlines the rapidly growing intertwinement of technology and fashion retail, spelling optimism for both the current players and future entrants into this realm. This statistical prophecy undoubtedly paints a picture of an industry on the cusp of a technology-driven revolution, providing a sophisticated course for retailers to optimize their strategies, forecasts, and investments. Overall, it amplifies the technological narrative within the fashion retail landscape, channeling attention towards enhanced opportunities now more than ever.

Around 83% of fashion retailers plan to use augmented reality (AR) within the next six months, and 91% expect to use it within the next two years.

Levitating onto the virtual runway, the statistic which indicates that approximately 83% of fashion retailers gearing up to incorporate augmented reality (AR) within the next half-year, and a striking 91% aiming to do so within the coming two years sets the tone for a compelling narrative. This data becomes the thread interlacing technological advancement with the future of fashion retail, reflecting a shift as significant as swapping from black and white to technicolor.

This percentage underlines how imminent and essential the role of AR is in the evolution of fashion retail. Not only does it accentuate the drive for progress in the industry, but it also underscores how quickly companies have to adapt to meet the high demand for interactive and immersive shopping experiences. This transition is hence, not merely a trend, but rather a testament to the symbiosis of technology in fashion retail.
In the grand mosaic of Fashion Tech, each tile of AR adoption is crucial, as it adds richness, depth, and dimension to the bigger picture. Ultimately, with the ever-growing influence of AR, fashion retail is bound to be transformed from a passive, traditional model to an interactive, progressive paradigm.

On an average 45% of consumers prefer chatbots as the primary mode of communication for customer service inquiries.

Delving into the nexus of technology and fashion retail, the noteworthy statistic that stipulates 45% of consumers favoring chatbots as their primary mode of communication for customer service inquiries, has profound implications.

In terms of fashion retail, this statistic symbolizes the technological shift in consumer interactions. As we unravel the importance of technology in the fashion industry, the reliance on virtual assistants or chatbots has become increasingly palpable. Operating round-the-clock without a hitch, these chatbots are revolutionizing the frequency and ease of customer engagement in the fashion retail landscape, echoing the preferences of almost half the consumer base.

Moreover, considering this statistic when drafting the potential blueprint of a retail empire could be a strategic lever, propelling the business towards enhanced customer satisfaction. It sparks a thoughtful anticipation of what the future may hold for fashion retail – a realm dominated by the fusion of style and artificial intelligence.

In conclusion, in our technology-driven society where fashion retailers are seeking to differentiate themselves and improve customer experience, this statistic provides a lens through which to examine the role and influence of chatbots as a customer service tool.

By 2022, brands in retail, e-commerce, banking, and telecoms will all spend close to $11 billion per year on artificial intelligence (AI).

This astonishing figure of brands potentially spending near to $11 billion per year on AI paints a vivid picture of the rapidly evolving retail landscape. Set against the backdrop of a blog post about technology in fashion retail, it isn’t just a statistic, it’s a prophecy. It foreshadows the grandeur of change, signaling that fashion brands will be in the thick of this technological revolution.

Investments in AI are not just expenditures, they represent the future of customer service, personalization, and deep data mining. It suggests that AI will play a pivotal role in every aspect of fashion retail; from how products are developed, presented, and sold to how customers interact with the brand. Therefore, for readers, this predicts that AI, in no time, will infiltrate our shopping experiences in unseen ways. Considering today’s highly competitive retail market, fashion brands that adapt quickly to this AI-driven reality could reap enormous profits, while those who lag behind may face significant challenges.

This statistic, thus, acts as a definitive statement, a wake-up call, thrusting front and center the inevitable sweep of artificial intelligence through the fashion retail sector. It’s a bold signal for brands to either surf the wave of technological innovation or risk being overrun by it. For readers, it also implies that the shopping experience of the future may be much more high-tech than they can currently comprehend.

Consumers aged 16-24 are more likely (43%) than any other age group to make a purchase using a chatbot in the next six months.

With the backdrop of the Fashion Retail industry increasingly embracing technology to enhance customer experience and drive sales, the statistic on 16-24 year olds’ propensity (43%) to engage with chatbots for purchases in the imminent half-year paints an interesting picture. It serves as a signpost for upcoming trends in consumer behaviors. It hints at a generation adept with technology and comfortable in utilizing AI-based platforms for their purchasing decisions.

In the universe of Fashion Retail, where swift responses, personalized content, and 24/7 customer service are highly sought after, chatbots provide the perfect solution. This data emphasizes that early adaptability to such tech-based innovation – particularly focusing on the 16-24 old demographic – can be a strategic game-changer for businesses looking to capture this tech-savvy, future consumer segment. It can also drive a push towards more investment in AI-based customer service in the Fashion Retail sector, forecasting the way for a future where chatbots might just be as crucial as a trendy seasonal collection.

According to a 2019 Global Consumer Insights Survey, 39% of consumers say social networks provide their main inspiration for purchases.

In the kaleidoscope of fashion retail, this statistic weaves an intriguing narrative. The powerful influence that social networks have on consumers’ purchasing decisions becomes vividly apparent. In the blog post focusing on the symbiotic relationship between technology and fashion retail, this insight stands as a testament to the pivot towards online platforms. The figure, 39%, acts as a mirror reflecting how nearly two in five consumers are riding the wave of social network-inspired purchases. It highlights the growing significance of technology not just as an operational tool, but as a medium crafting the very trends in the fashion retail landscape. The statistic also sketches a roadmap for businesses to understand the virtual arteries reaching the heart of consumer inspiration and tailor their strategies to capitalize on the same.

46% of global retail and consumer goods companies released augmented reality experiences as of 2020.

With an increasingly tech-savvy consumer base, the world of fashion retail is donning the digital roadmap to stay ahead. Woven into this fabric, a notable mention is the 46% of global retail and consumer goods entities that unfurled augmented reality (AR) experiences as of 2020. An innovation poster-child, AR is reinventing the fitting room experience by fashioning virtual try-ons, access to extended product details and personalized recommendations.

This remarkable stride paints an evocative picture of how the future of fashion retail looks – interwoven with technology, responsive to user preferences, and more engaging. Such a trend paves the way for considerably higher consumer interaction, driving not just sales, but creating more profound, immersive, and memorable shopping experiences.

In the grand tapestry of fashion, the progression of AR takes the spotlight, indicating a transformative shift from traditional retail modalities towards an amplified, exhilarating blend of tech-enhanced customer journeys.

81% of consumers are willing to pay more for a better customer experience as the key factor in their shopping journey.

This intriguing statistic forms a compelling narrative for those navigating the fashion retail landscape, particularly when considering technology’s role. With a staggering 81% of consumers ready to shell out extra for an enhanced customer experience, it illuminates the crucial intersection of customer service and technology in shaping retail strategies. In a context where fashion retail is increasingly digital, leveraging technology to curate personalized, seamless and engaging shopping experiences can be a decisive game changer. It can pave the way for superior customer satisfaction, heightened brand loyalty and ultimately, increased sales. Therefore, this statistic underlines the urgency for fashion retailers to couple their creativity with robust technological capabilities to meet, and perhaps even exceed, customer expectations.

In 2019, roughly 11% of total retail sales worldwide came from online purchases, a figure that is expected to almost double by 2023.

The shimmering fabric of data interwoven in the fashion retail landscape becomes more intriguing when we consider that about 11% of total retail sales globally in 2019 were born from online purchases. This data point not only spotlights the burgeoning influence of digital platforms in the industry, but also elegantly foreshadows an imminent, transformative shift. By 2023, the digital alloy of fashion retail could very well be twice as sturdy, yielding an expected growth that isn’t just startling, but also indicative of the irreversible fusion of technology and fashion retail. It symbolises how significant elements of customer behaviour, shopping experiences, and business models are being shaped by technology, underlining the necessity for fashion retailers to unravel, understand and incorporate these digital threads into their strategic tapestry.

By 2025, the AI retail market is projected to exceed 8 billion USD.

Underlining the enormity of AI’s role in the growth of fashion retail, the forecasted ascent in the retail market to over $8 billion by 2025 conveys the industry’s aggressive push towards tech-forward strategies. This projection embodies the inevitable fusion of technology and fashion, enabling retailers to leverage AI capabilities to revolutionize customer experience, optimize logistics, and even predict fashion trends. Thus, poised at the forefront of this revolution, this statistic heralds an exciting era where cutting-edge technology will act as an indispensable player in shaping the future of fashion retail.


In an era where technology is transforming every industry, fashion retail is no exception. The impressive statistics reveal a radical shift towards a technology-driven retail environment. From online shopping and AR fitting rooms to AI-driven customer service and predictive analytics, technology is reshaping the fashion retail landscape. Retailers who leverage these technologies are seeing significant improvement in customer experience, sales, and overall business growth. Thus, staying updated with technology has now become instrumental in fashion retail success. Together, we will anticipate further innovations as technology continues to weave its patterns into the fabric of fashion retail. As these stats show, it’s not simply about keeping up with the trends, it’s about harnessing the power of technology to drive the future of fashion.


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