In the fast-paced world of the beauty industry where trends come and go, technology has positioned itself as a game-changer, constantly reshaping consumer behavior and industry standards. As we delve into the cutting-edge innovations revolutionizing the beauty sector, it is essential to understand the facts and figures that underscore this phenomenal transformation. In this comprehensive blog post, we will dissect the nitty-gritty of key technology in beauty industry statistics, shedding light on how the latest advancements are engineering a new era in beauty solutions. From AI-driven skincare apps to immersive Augmented Reality experiences, get ready to explore the numbers and narratives reinforcing the seamless integration of technology in the realm of beauty.

The Latest Technology In Beauty Industry Statistics Unveiled

The global beauty devices market size was valued at USD 33.5 billion in 2019.

Highlighting the valuation of the global beauty devices market at USD 33.5 billion in 2019 paints a clear picture of just how transformative technological advancements have become in the beauty industry. It serves as a solid testament to the compelling fusion of technology and beauty, underlining the paradigm shift from traditional beauty regimens to more innovative, technology-driven solutions. The robust market size also signals significant investment opportunities for stakeholders, reflecting economic vibrancy and growth potential. This remarkable statistic plays a crucial role in providing context and showcasing trends, emphasizing the importance of embracing technology in an age where beauty and tech are inextricably linked.

The global beauty device market is expected to grow at a compounded annual growth rate (CAGR) of 18.8% from 2020 to 2027.

In the kinetic world of beauty industry, that explosive 18.8% CAGR from 2020 to 2027 is not just a number, it’s a testament of transformation. It draws a picture of the impending revolution in the realm of beauty devices, painting a future where the fusion of technology and aesthetics prevails. By projecting a potent growth, this statistic underlines the potential of technology as the new beauty guru, commanding the narrative of a blog post which aims to unveil the metamorphosis of the beauty industry. Through this figure, we can perceive not just the growing market, but the shifting consumer trends, the emerging innovations, and the unshaken confidence in technology’s role in sculpting the future of beauty. Indeed, in contemplating the potency of this 18.8%, one cannot help but marvel at the vistas it opens for the beauty industry.

The artificial intelligence market for the beauty industry was valued at USD 216.2 million in 2019.

Reflecting upon the considerable valuation of the AI market at USD 216.2 million in 2019, underscores the significant investment and belief that industry leaders have in the intersection of technology and beauty. This number provides an intriguing snapshot into the economic potential and business interest shifting towards technological integrations within the beauty industry. The substantial figure also hints towards an increasing demand from customers and businesses for AI-powered beauty solutions—signifying technology’s transformative influence on this industry. Decoding this statistic further, it offers a foundation to delve deeper into how AI is reshaping customer experience, product development and marketing strategy in the beauty realm.

The U.S. digital beauty market will grow by approximately 24% in 2021.

Highlighting the anticipated 24% growth in the U.S. digital beauty market in 2021 provides an invigorating snapshot of the future landscape of the beauty industry. It’s akin to being handed a crystal ball, offering insights into the burgeoning intersection of beauty and technology. As the beauty industry continues to embrace digital innovation from AR makeup trials to AI-driven personalized skincare, this sizable growth prediction illuminates the profound transformation underway – and importantly – the vast potential yet to be tapped. This is more than a simple figure, it’s a catalyst inspiring business leaders, tech innovators, and beauty enthusiasts to reimagine the boundaries of the beauty world.

33% of beauty customers are using or would like to use AI technologies for shopping.

Reflecting on this compelling statistic – that a third of beauty customers are leaning towards AI technologies for shopping, underscores the emerging dynamics of the beauty industry. It unveils a critical shift, where tech-savvy consumers are becoming more comfortable with the melding of beauty and technology. In essence, it serves as a clear indicator to businesses in the beauty sector to adopt AI technology, not as a mere addition, but a necessity in their strategic planning. Furthermore, it also illustrates the growing demand for a more personalized, efficient, and sophisticated shopping experience enabled by the integration of AI. No wonder then, this figure undeniably stands as an essential beacon to navigate the beauty industry’s digital revolution.

The personalized Beauty and Wellness market is projected to reach USD 1,441.22 billion by 2027.

Illuminating the potential of the future, this noteworthy projection of the Personalized Beauty and Wellness market cascading to a robust USD 1,441.22 billion by 2027 signals a transformative shift in the beauty industry landscape. It vividly underlines the escalating role of technology in reshaping consumer behaviors and product personalization trends, thereby becoming a crucial touchstone for any discourse on beauty industry statistics. This mind-boggling figure doesn’t merely stand for market value, it echoes the convergence of technology and beauty, showcasing the burgeoning demand for personalization, innovation, and bespoke experiences in the sector. It sparks contemplation on how technology, like AI and Augmented Reality, shall catapult the industry to this incredible projection, making it an unavoidable statistic in the dialogue about forward-thinking beauty industry transformations.

63% of skincare professionals use some form of technology in their treatment protocols.

Delving into the nuances of the beauty industry illuminates an interesting trend: a whopping 63% of skincare professionals integrate technology into their treatment protocols. This noteworthy figure underscores the burgeoning influence of technology within the cosmetics sector. It illustrates a shift not just towards new, innovative products, but a re-imagining of fundamental treatment protocols. Blending age-old tactics with a modern tool kit. Undoubtedly, it serves as the numerical testament to an industry in evolution, and a clear indicator of the direction we’re heading – an increasingly digitized and techno-inclines future.

67% of beauty buyers indicated they could be influenced to buy products through a brand’s digital campaign.

Unveiling a striking fact, 67% of beauty consumers disclose a propensity to sway their buying decisions hinged on a brand’s digital campaign. It’s a clear manifestation of how technology intricately weaves itself into the beauty industry, reflecting its immense power in shaping consumer choices. In an era where digital platforms reign supreme, this figure underlines a game-changing trend for beauty brands – The power to captivate consumers right at their digital doorstep. The shift from traditional to digital advertising illustrates the evolving online shopping landscape; a testament to the allure of technology. This impressive percentage exemplifies the significant inroads technology has made in the beauty industry, and infers how brands that aptly harness this digital revolution can reap considerable benefits.

Over 85% of companies claim that technology is important in direct-to-consumer sales.

In the realm of technology-infused beauty industry statistics, consider the nugget on the over 85% of companies acknowledging the central role of technology in direct-to-consumer sales. This paints a panoramic picture pointing towards the rising technological tide in beauty industry. Think about it, it’s not just industries traditionally steeped in technology acknowledging its importance, it’s the makeup and beauty industry – an industry that focuses on appearances, aesthetics, and human touch. This gives us an insight that tech innovations are sweeping across the landscape, and direct-to-consumer sales have begun to change, characterized by the integration of beauty and bytes. It serves as a testament to the digital transformation, showing us that touchscreen devices and online platforms have become as essential as the lipstick or mascara in our purse. This is an essential piece of the puzzle if we want to understand the full impact of technology on the beauty industry.

Almost like a strand of DNA, it serves as a blueprint, guiding beauty companies on where to invest their resources. As they say, we go where the map leads.

In 2018, 61.8% of US Internet users bought beauty and personal care items online.

Echoing the clamor of 2018 when a notable 61.8% of US internet users turned their browsers into beauty boutiques, it’s evident that the synergy of technology and the beauty industry has revolutionized shopping experiences. This striking percentage not only signifies the evolutionary leap of consumers becoming keyboard cosmetics connoisseurs but also underscores the growing trust and reliance on digital platforms for personal care purchases. Imagine the arsenal of products this e-commerce explosion pushed into the realm of the digital beauty bazaar. Within the framework of a blog post discussing technology in the beauty industry, this statistic paints a vibrant picture of innovation, accelerates the narrative towards a technology-driven future, and solidifies the fact that the marriage of mirrors and microchips is not just a fad, but a drastically shifting paradigm.

In 2020, 59% of global beauty and personal care shoppers chose to shop online due to social distancing.

This striking figure serves as a glowing testament to the rapid digitization taking place in the beauty industry. It highlights the resounding shift in consumer behavior towards online shopping platforms in 2020, a shift largely catalyzed by social distancing mandates. As we delve into the intersection of technology and beauty industry statistics, this number paints an compelling picture of tech’s increasing impact on consumer choices. It underscores the growing relevance of online retail channels in today’s beauty and personal care market, setting the stage for a discussion on the broad spectrum of technology in this industry. From e-commerce to virtual reality try-ons, such consumer behavior trends and statistics are the lifeblood of understanding the future of the beauty sector; a future that is seemingly intertwined with technology.

Only 30% of consumers feel they have all the information they need when selecting personal care and beauty products.

Highlighting the statistic – ‘Only 30% of consumers feel they have all the information they need when selecting personal care and beauty products’ – paints a vibrant portrait of the implicit knowledge gap in the beauty and personal care industry. It underscores the undeniable need for greater transparency and accessibility in the industry, which technology could provide. Including this statistic in a blog post about technology in the beauty industry could set the stage to delve into how advanced technologies, such as artificial intelligence, augmented reality, or blockchain, could be leveraged to increase consumer enlightenment, satisfaction, and ultimately, their trust in beauty products.

52% of skincare professionals state that technology significantly improves client satisfaction.

Delving into the riveting realm of beauty industry trends, the statistic exposing that 52% of skincare professionals believe technology substantially elevates client satisfaction becomes our beacon of enlightenment. It opens a gateway into understanding the bold imprint of technology on this ever-transforming industry. By interweaving tales of skincare professionals’ faith in digital advancements, we illustrate the pivotal role technology plays in bolstering client rapport. In essence, this seemingly simple piece of data is a mirror shinning brightly on the inseparable bond between technology’s development and the subsequent rise in customer delight in the skincare sector. When writing on the blog post, this statistic is a radiant gem, enhancing the vivid narrative of the escalating symbiosis between beauty and technology.

In 2019, 47% of consumers showed interest in personalising their beauty and grooming products.

Peering into this statistic reveals the ripening curiosity of nearly half the consumer base in 2019, tilting towards personalized beauty and grooming products. This intriguing insight unfurls the possibility of a transformative trend, advocating the importance of technology in the beauty industry. The interplay of digitization and beauty is not just a passing craze; it is unequivocally shaping consumer behaviour and underlining an urgent need for businesses to embrace personalization technology. A willingness to cater to such refinement within the beauty industry promises both heightened customer satisfaction and increased profitability.

45% of internet users in the United States were interested in trying augmented reality (AR) or virtual reality (VR) to test products online by 2020.

Delving into this statistic reveals an evolution within the digital shopping experience as a substantial portion of American internet users show interest in using AR or VR for virtual product testing. This trend is particularly relevant for the beauty industry that heavily relies on a consumer’s ability to test and experience products before purchase.

In light of this statistic, the beauty industry is presented with a groundbreaking opportunity to redefine its consumer experience. Leveraging technologies like AR and VR could thrust beauty brands into the future of e-commerce, increasing customer engagement and potentially boosting sales. The seamless integration of these technologies within this industry may prove vital in the competitive digital landscape, providing consumers with innovative and modern ways of product interaction, a feature that 45% of U.S. internet users are already showing an eagerness towards. Thus, we witness how statistics interweave futuristic technology with the beauty industry, marking an evolution in digital beauty consumerism.

56% of US female beauty buyers were likely to search online for product reviews before making a purchase in 2017.

Delving into the landscape of technology in the beauty industry, the mosaic of user behavior begins to reveal itself through figures such as ‘56% of US female beauty buyers likely to search online for product reviews before a 2017 purchase.’ This vivid digit uncloaks a tale of persuasion and discernment that underscores the significant influence of online reviews, acting as a digital advisor for an impressive majority of female beauty consumers. In this digital era, these statistics serve as robust underpinnings for beauty brands to amplify their online presence, harnessing technology to not only disseminate product information but to cultivate trust and transparency through real customer experiences. Furthermore, it highlights the emergent role of technology as an interactive platform for consumers to make informed beauty purchases, an insight that will shape the future of marketing and retail in the beauty industry.

In 2018, online sales shared 8.9% part of the worldwide cosmetic market.

Highlighting the statistic that in 2018, online sales constituted 8.9% of the global cosmetic market underlines the confluence of technology and the beauty industry. It paints a robust picture of the shifting sales avenues with the advent of technology, which particularly resonates in a blog post centered on beauty industry statistics. This surprising fusion of cosmetics and technology, symbolized in the growth of online sales, serves as a testament to the sector’s evolution. One can envisage a future where digital platforms may become the primary sales channels, potentially revolutionizing the entire industry landscape. Unearthing these statistics opens the door to such predictions and leaves readers informed about the transformative impact of technology on the traditionally brick-and-mortar beauty industry.

There was a 78% increase in beauty brand collaborations with tech companies from 2018 to 2019.

Reflecting on the evolutionary trajectory of the beauty and technology industries, the 78% surge in collaborations between beauty brands and tech companies from 2018 to 2019 is indeed noteworthy. It underscores the rolling tide of technological integration into the beauty sector. Not only does this imply an increasing demand for tech-laden products and solutions in the beauty realm, but it also signifies tech companies’ profound impact on reshaping and revolutionizing the industry’s dynamics. A statistic like this serves as a window to gauge the progressive fusion of beauty with tech, extending the innovation boundary beyond the traditional. In essence, it encapsulates a rapidly growing, dynamic, and symbiotic partnership rewriting the future narrative of the beauty industry altogether.

In 2019, 5.1 billion women globally used beauty and personal care technology apps.

Having a panoramic view, this astounding figure of 5.1 billion women utilizing beauty and personal care tech apps in 2019 paints a vivid portrait of the staggering integration between technology and the beauty industry. It serves as a tangible testament of how technology is upending traditional ways of delivering beauty and personal care services. This intersection of beauty and technology underscores the deepening trend of digitalization – a metamorphosis that is not merely confined to superficial shifts but provides an inkling into the changing habits, preferences and expectations of consumers. For tech innovators, businesses, marketers and stakeholders, this data provides fertile ground to comprehend, strategize and capitalize on the rapidly evolving landscape of a beauty world increasingly becoming tech-savvy. So, it’s more than a statistic; it’s a mirror reflecting a progressive trend shaping the future of the beauty industry.

17% of consumers in a 2020 survey identified technology as a factor that will most influence their personal care and beauty purchases over the next ten years.

The statistic paints an intriguing image of the future and signals the dawn of a revolution in personal care and beauty industries. With 17% of consumers considering technology as the primary force shaping their future beauty choices, this curiosity-defining fact throws the spotlight on a prominent trend: technology is no longer a mere sideline spectator. It’s becoming a crucial player in these industries. This insight could prompt businesses to reimagine and reinvent their strategies around technology, thereby seizing opportunities that a tech-empowered future holds in abundance. In a nutshell, this tiny yet crucial 17% pivots to a pivotal point in our blog discussion, underscoring the seismic shifts and endless possibilities in the fusion of beauty and technology.


In sum, technology has indelibly revolutionized the beauty industry, reshaping how products are designed, marketed, and delivered to consumers. The beauty industry statistics clearly corroborate this transformation, highlighting the growing indispensability of technology in driving industry growth and consumer satisfaction. From AI-driven skincare recommendations to augmented reality makeup trials, technology is not just a nice-to-have but a must-have for anyone wanting to stay ahead in this highly competitive industry. As we move forward, brands that continue to embrace and integrate these technological advancements will be the ones that offer an unparalleled beauty experience, fostering customer loyalty and achieving sustainable growth. Therefore, it’s clear that the amalgamation of beauty and technology is more than just skin-deep – it’s the industry’s future.


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