As the mercury drops and snowfall begins, excitement stirs among outdoor enthusiasts who eagerly anticipate a thrilling winter sporting season. Welcome to the captivating world of skiing, an industry that is as dynamic and vibrant as the sport itself. From the bustling resorts filled with adventurists carving snow-clad slopes to innovative gear propelling the athletes’ performance to dizzying heights, the ski industry portrays a paradigm of continual growth and transformation. This blog post will plunge into an intriguing labyrinth of ski industry statistics, providing you with a comprehensive understanding of its economic impact, participant demographics, advancement in ski technology, and the breathtaking predictions shaping its future. Strap on your virtual skis, as we’re about to commence a thought-provoking journey, charting our course through the meandering path of facts and figures that define the global ski industry.

The Latest Ski Industry Statistics Unveiled

The ski industry generates around $20 billion per year in the U.S.

Painting a vivid picture of the economic footprint, the swell of $20 billion annually propels the U.S. ski industry to remarkable heights. It taps into the heartbeat of the broader economy, signifying not only its hefty contribution but also illustrating its influential role, particularly in regions where skiing serves as the foundation of local business. Providing such a figure immediately attests to the importance and economic vitality of this sector. The blog post grasps the reader’s attention with this striking value and serves as a launching pad to delve into the multifaceted aspects of the ski industry – from job creation to tourism impact, indirectly influencing a score of businesses from equipment manufacturing to lodging and dining establishments. Thus, lending this financially reflected snapshot, it paves the way for a detailed exploration of the intricate economics of the ski industry.

In the 2019/20 season, over 50 million skiers visited the ski mountains in the United States.

Crafting a narrative around ski industry statistics, it is stimulating to cite the towering number of over 50 million skiers gracing the ski mountains in the United States during the 2019/20 season. This illustrative point resonates with the dynamic nature of the ski industry, showcasing its robust appeal and immense crowd magnetism. The magnitude of this number underscores a thriving industry characterized by a substantial consumer base and potential for booming revenue. Like a blizzard carving its way down a mountain, this statistic leaves a profound imprint, highlighting not only the popularity of skiing as a leisure activity but also the expansive potential for growth and investment in the industry.

As of 2021, China has 770 ski resorts, more than triple the number in 2015.

Undoubtedly, the surging number of ski resorts in China from 2015 to 2021 paints a vivid picture of rampant expansion that no one invested in the ski industry can afford to ignore. The more than three-fold increase in this period signals not only the birth of a gargantuan player in the skiing arena, but also an unprecedented demand shift potentially capable of upturning the market dynamics globally. Equally important is this statistic’s indication of China’s growing consumer interest in winter sports and recreational activities – a trend which may herald lucrative opportunities for businesses, investors, and stakeholders keen on capitalizing on the upswing. Hence, as professionals tailoring our strategies to the pulse of the ski industry world, China’s chart-busting ski resort figures sparkle as testament of the country’s swift, upward trajectory that leaves us questioning: What does the future hold?

The 2019/20 season saw a widespread closure of ski resorts due to COVID-19, with an estimated loss of about $2 billion in lift ticket revenue globally.

As we delve into the icy depths of ski industry statistics, the impact of the 2019/20 season paints a chilling picture. Whispers of COVID-19 escalated into a full-blown blizzard, bringing about a widespread closure of ski resorts. This storm didn’t just leave physical trails in its wake, it carved out a significant financial crater too, swallowing up approximately $2 billion in lift ticket revenue globally. This dramatic downturn offers a stark benchmark for the industry’s resilience, future recovery strategies, and potential adaptation in the face of global crises. Through this temperature drop in revenue, we gain crucial insight on the pandemic’s snowball effect on not just the winter sports sector, but the broader tourism and hospitality industry as well.

Over the past five years, the Ski & Snowboard Resorts industry in the U.S. has increased by 1.5% to reach revenue of $3 billion in 2018.

Envision the snow-covered peaks and the thrilling descent down a mountain brought to life by the enduring dynamism of the U.S. Ski & Snowboard Resorts industry. The statistic we’re discussing – a 1.5% increase, amounting to a snowfall-heavy revenue of $3 billion in 2018, reflects a compelling narrative. It not only fashions an optimistic storyline of hard-earned growth and resilience but also, it underscores the ceaseless momentum in this adrenaline-fuelled market. The whispers of conversion numbers into variables add zest to a blog post dedicated to ski industry statistics, illuminating the industry’s vital signs, forecasting trends, and whispering the hidden language of the industry’s heartbeat year after year.

From 2011-2016, the ski industry in NZ is reported to have had an annual growth of 3.2%.

Uncovering the layers of the New Zealand ski industry from 2011-2016, you instantly encounter a compelling tale. A tale of steady ascension, of an industry effortlessly etching an upward trajectory with a confident 3.2% annual growth. The pulsating heart of this narrative delivers an optimistic message—it tells the story of a sector that’s not just surviving, but thriving amidst fluctuating economic climates. As we delve deeper into ski industry statistics for this blog post, this specific growth rate serves as a powerful lens to analyse, comprehend, and predict the sector’s future. It presents an essential foundation to explore dynamics such as investor interests, market potential, and infrastructural demands that shape the ski industry in New Zealand. Without this key piece of the puzzle, our understanding of this snowy landscape would certainly lack depth and context. So, let’s strap on our skis and ride the slopes of interpretation, fueled by the vitality of this 3.2% annual growth.

Japan has approximately 500 ski resorts, one of the highest in the world.

Shining a spotlight on Japan’s astounding count of roughly 500 ski resorts, not only paints a vivid picture of the nation’s robust ski industry but also catapults it into the global elite. This intriguing number is far from a random fact, it’s a testament to Japan’s prominence and significance in the world of skiing. This nugget of information delivers a fascinating perspective for readers, presenting Japan as a major player in the ski industry. It ignites deeper interest and exploration, encouraging readers to understand the underlying factors that contribute to such a thriving ski landscape in Japan, be it the conducive geographical landscape, climate, culture, or supportive policies. Ultimately, it enriches the blog post’s narrative by providing a global context and amplifying the scale of industry discussion.

In 2018, France’s ski resorts generated about 10.5 billion Euros in revenue.

Lifting the veil on the magnitude of the ski industry, the staggering revenue of 10.5 billion Euros generated by France’s ski resorts in 2018 unveils the vital economic pulse this sector holds. Indicative of a booming industry, this statistic underlines the astounding financial prowess of the winter sports market. It also acts as a beacon, drawing attention to the potential profitability, investment opportunities, and jobs creation within the industry. So as the snow falls and revenues rise, it vividly illuminates the financial significance of the ski tourism within France’s economy, thus grounding the impact and scope of our discussion in undeniable, chilly-hard facts.

Skiing is the fastest growing sport in India with a growth rate of about 30% annually.

Harnessing these numbers, one can extrapolate the vibrant surge of skiing in India, pulsating at an impressive pace of 30% yearly. This not only signifies a sprouting enthusiasm among Indians for this frosty sport but also underscores a massive opportunity window for ski equipment manufacturers, retailers, and the tourism industry. As a pivotal touchstone, this statistic underlines the evolving landscape of India’s participation in winter sports, dishing out a promising terrain for investors eyeing the burgeoning ski market in the country. The blog post stitches this statistic into the broader fabric of ski industry insights, thereby painting a vivid picture of the sport’s globe-spanning popularity and growth.

In Switzerland, about 50% of all winter tourists visit for downhill skiing.

Shining a spotlight on the gravitational pull of the Swiss slopes, we unearth a titillating detail: half of all winter wanderers in Switzerland stamp their passports for the exhilarating rush of downhill skiing. This statistic forms the beating heart of our story on ski industry metrics. It orchestrates a vivid narrative, sketching the picture of Switzerland as a snowy paradise for ski aficionados. Tour operators and ski companies, pay heed. Such insights into visitor preferences can help gel your strategies, offering a roadmap to align your services with demand. Meanwhile, those holding the reins of Switzerland’s tourism industry can gauge the depth of downhill skiing’s imprint, underscoring plans for infrastructure development or marketing efforts. It’s no mere number – think of it as a trail of breadcrumbs, leading to a deeper understanding of the snow-streaked face of Swiss tourism.

As of 2021, there are over 26,000 people employed in the U.S. ski industry.

Painting a picture of a vibrant industry, the figure of 26,000 ski industry employees takes centre stage as testament to its significance. It serves as a barometer of economic vitality, revealing a robust network of livelihoods anchored in the ski ecosystem. It can be seen as a pulse, a living, breathing testament to the strength and dynamism of this sector across the United States. In the grand tapestry of this country’s recreational pursuits, these employment numbers surely weave a strong thread, underscoring the industry’s contribution to national and community economic health; and equally important, its role in preserving and promoting a cherished American pastime.

Ski resorts in the U.S. made an estimated $1.8 billion on lift tickets in 2019.

Garnering an impressive $1.8 billion solely from lift tickets in 2019, ski resorts in the U.S. have solidified their status as significant revenue generators within the tourism sector. This figure underscores the immense commercial value that these recreational havens contribute to the economy. This, in turn, paints a vibrant picture of the financial landscape of the ski industry, giving readers a glimpse of how much enthusiasts are willing to pay for their passion. Namesake lift tickets, seen here as a prominent income stream, further highlight the demand for ski resort facilities, indicative of the industry’s health and prospects. In the context of our blog post, this statistic sets a monetary benchmark and informs potential strategies for continued growth within the sector.

There are about 11 million snowboarders and 14.9 million skiers in the United States.

Diving into the heart of the winter sports landscape, a captivating snapshot emerges of our frosty playground. With approximately 11 million snowboarders carving their mark and an impressive 14.9 million skiers etching their own path on the U.S. snowfields, the numbers not only reflect the pulse of the ski industry, but also narrate the tale of its resilience and popularity.

In the competitive arena of winter sports, understanding this data becomes a beacon. It shines a light on consumer preferences, aiding businesses in channeling their resources, and helps strategists tailor their marketing efforts. Furthermore, it unveils the potential opportunities for growth and development within the sector. After all, each person hurtling down those icy slopes represents a trove of economic activity, from ski gear and resort spending, to instruction fees and tourism dollars.

Such a statistical revelation could be the spark that ignites exciting revival strategies for less frequented slopes, opening doors for fresh experiences to tantalize the adventurous 25.9 million. So when we talk about the ski kingdom in terms of millions, we’re not just counting enthusiasts, but exploring the thriving rhythm of a frost-bitten industry that serves up white-knuckle thrills every snowy season.

In 2020, nearly 35% of ski resort visitors in the United States were millennials.

Poised on the mountaintop of relevance, this statistic unveils a fascinating tapestry, as nearly 35% of all ski resort visitors in the United States during 2020 were millennials. It casts a spotlight on the evolving dynamism of the ski-industry, pointing to a generational shift that could fashion the future of this sector. The millennial footprint broadcasts a siren call to marketers and resort owners to mold strategies specifically targeting this age cohort, who evidently are carving out a fresh path through the snow of this industry. A keen understanding of this group’s preferences will not just shape how ski resorts evolve, but also how they market, communicate, and enhance their services to keep pace with this changing demographic landscape. Truly, the ski industry in 2020 seems to be gliding down a slope filled with millennial snowflakes.

Of all skiers worldwide, approximately 44% are women.

In the realm of white cascades and exhilarating descents, that is the global ski industry, the statistic revealing that about 44% of all skiers worldwide are women paints an illuminating image. It taps into the pulse of ongoing diversification in a traditionally male-dominated area and addresses the strides being taken towards gender parity. For businesses and stakeholders, this could signal new growth opportunities in terms of women-friendly ski gear, training programs and personalized experiences. Identifying and catering to this substantial female segment could be a game-changer in evolving the industry’s landscape. Moreover, it underlines the importance of safety norms, instructions, and infrastructure that meets the unique needs of women skiers, emphasizing a more inclusive future for the ski industry.


In summary, the ski industry continues to show a remarkable pace of growth, driven by innovative technology, increased accessibility, and a steadfast passion for adventure among enthusiasts. The industry statistics reflect a bright future with rising participation rates, steady economic contributions, and sustainable practices becoming a focus. It’s an exciting time for all stakeholders, from ski resort operators and equipment manufacturers to the skiers themselves. As we continue to navigate in this dynamic environment, staying attuned to these statistical trends will be crucial for making informed decisions and for understanding the continually evolving landscape of the ski industry.


0. –

1. –

2. –

3. –

4. –

5. –

6. –

7. –

8. –

9. –

10. –