As our world continues to shift more digital, the importance of optimizing mobile marketing strategies cannot be overlooked. One such strategy that has proven to be invaluable for marketers is mobile retargeting. Mobile retargeting refers to the method of positioning tailored ads for products or services to users who have already expressed interest in them. Whether you’re new to this technique or a seasoned marketer looking to further comprehend its impact, a review of mobile retargeting statistics can be highly enlightening. This blog post aims to delve into the numbers behind this effective marketing method, providing you with valuable insights to supercharge your mobile marketing campaigns and yield better results. Grab a cup of coffee and settle in as we explore eye-opening mobile retargeting statistics that may completely reshape your advertising strategies.

The Latest Mobile Retargeting Statistics Unveiled

56% of developers consider user retargeting as the most effective method for mobile user acquisition, according to app developer survey by InMobi.

In the rapidly expanding universe of mobile app development, the path to user acquisition is a hotly debated one. It’s timely then, that InMobi’s app developer survey would spotlight an illuminating number – 56%. This is the portion of developers identifying user retargeting as the apex method to reel in mobile users. This digit holds significant weight, lending a substantial nod towards the effectiveness of retargeting in the mobile marketplace. Within the panorama of a blog post dedicated to mobile retargeting statistics, one has to see this figure as not just another statistic, but a robust endorsement of retargeting strategies from those in the trenches of app development themselves. It’s fitting to say that this percentage underscores the beat to which expert developers march when it comes to leveraging user acquisition methodologies.

Nearly 67% of marketers consider mobile retargeting to be “effective” or “very effective”.

Drawing light on this insightful revelation, where a substantial 67% of marketers regard mobile retargeting as an “effective” or “very effective” strategy paves the way to a richer understanding of its significance in today’s digital marketing space. Highlighting this percentage in a blog post on mobile retargeting statistics casts a spotlight on the growing confidence and trust that marketers are vesting in mobile retargeting. It underpins the potential and efficacy of this strategy, underscoring the need for businesses to examine, adopt, and experiment with it. This numeric testament of approval from the industry professionals themselves, indeed, adds a layer of credibility and importance to the subject at hand. It also opens pathways to deeper conversations about its various facets including its benefits, challenges, and future.

About 90% of marketers plan to increase their mobile app advertising budget for retargeting.

Navigating the bustling streets of mobile app advertising, one cannot ignore the towering billboard screaming ‘90% of marketers plan to increase their mobile app advertising budget for retargeting.’ This contemplative statistic places a spotlight on the escalating significance of mobile retargeting in the current marketing landscape.

In a blog post stuffed to the brim with mobile retargeting statistics, this one demands its own stage. It captures not just the intention but the action of marketers. It is not a mere prediction, but a clear intent of marketers to inject more money into mobile retargeting.

Moreover, it shakes the very ground of traditional advertising strategies, pushing them aside and paving the way for more innovative methods. It may coax readers, whether they’re marketing professionals, business-minded individuals, or curious learners alike, to rethink their current strategies or ideas & employ a retargeting method.

So, as we delve further into the maze that is mobile retargeting statistics, let’s use this revelation as a compass. It’s quite revealing about what these brand ambassadors value most and where they want to steer their ships in the turbulent digital marketing waters. It’s certainly nothing short of a candle in the dark, pushing us to delve deeper into the tactics and techniques that make mobile retargeting so powerful, effective, and prioritised.

In the grand landscape of marketing, the echo of this statistic carries a promise of an imminent shift – a shift in budget allocation, fostering more commitment towards mobile app retargeting, the kingpin of marketing in the digital era.

According to Emarketer, users who are retargeted to are 70% more likely to convert.

Imagine being in a crowded market space, with people floating around aimlessly. Just a few are genuinely interested in making a purchase. Now, this statistic implies that retargeting, akin to a skilled salesman, has the knack to pique the interest of these potential customers and guide them towards the checkout counter. In this buzz of mobile marketing, retargeting emerges like a lighthouse, signaling lost customers back to the shore—increasing conversion rates by a whopping 70%. When outlined in a blog post about mobile retargeting, this statistic serves as a testament to the potency and promise of the strategy, painting a persuasive picture for marketers to invest their efforts and resources in retargeting strategies on mobile platforms.

Optimized retargeting campaigns have a 76% higher click-through rate than non-optimized campaigns.

In this world brimming with mobile advertising, it is an eye-opener to behold the revelation that optimized retargeting campaigns draw a whopping 76% higher click-through rate when compared to their non-optimized counterparts. Within the rapid, thunderous heartbeat of the digital marketing landscape, such a statistic is a clarion call to anyone composing or promoting a blog post related to mobile retargeting.

It points out with a sharp clarity the significant role of optimization in retargeting efforts, forging a clear path for marketers to follow. This is especially enlightening for bloggers whose narratives seek to unravel the tangled threads of mobile retargeting, offering an impressive perspective on how optimization affects the success of retargeting initiatives.

This statistic is like burning fuel to the fire of bloggers’ arguments, offering concrete data that underscore the importance of well-strategized and optimized retargeting campaigns. It shifts the narrative from being an abstract concept to a solidly grounded discussion backed by compelling data.

Summing it up, this 76% statistic is as a page-turner in a suspense novel, demonstrating the thrilling potential of optimized mobile retargeting, encouraging a deeper dive into its lucrative mysteries and paving way for more insightful discussions and conclusions on the topic. To comprehend it and to strategically implement it, could be the game-changer for businesses navigating the labyrinth of digital advertising. It deserves to be highlighted, examined, and discussed with the gravity it warrants.

Studies found that over 30% of users show a positive reaction towards branded mobile ads when retargeted.

Diving into the captivating realm of mobile retargeting statistics, it’s fascinating to pinpoint that studies indicate a plump 30% plus users display a positive inclination towards branded mobile ads upon retargeting. This intriguing data nugget simply illuminates our understanding of user behavior, serving as prime evidence that retargeting can significantly sway the consumer journey in favor of brands. The fact that almost one-third of users have the potential to shift their perception about a brand due to retargeting, underscores the powerful role this strategy can play. Amidst the fast-paced blogging world, this statistic adds a compelling edge, and emphasizes why mastering the art of mobile retargeting is pivotal for marketers who aim to create significant influence and impact in the digital arena.

According to AppsFlyer, in non-organic retargeting, shopping apps have a higher conversion rate of up to 30%.

This intriguing statistic provides a vivid illustration of the potential power held by non-organic retargeting strategies within the shopping app realm. Ecstatically, it underpins the idea that shopping apps, when combined with astute retargeting actions, manifest immense conversion opportunities, boasting conversion rates as high as 30%. Hence, it portrays a pivotal role in fuelling the narrative of mobile retargeting statistics in the blog post, subtly steering readers towards acknowledging the efficacy of such approaches in shopping apps specifically. It’s a numbers game, and this statistic challenges any complacency, amplifying the ongoing dialogue on mobile retargeting strategies.

The average click-through rate for display ads is 0.07%, but the average click-through rate for retargeted ads is 0.7%.

Delving into the realm of the digital advertising world, these figures are absolutely pivotal when informing marketing strategy. By weaving a comparison between the average click-through rates of display ads and retargeted ads, it portrays a vivid picture of the potential impact retargeting can have on viewer engagement.

Interestingly, the data unveils a ten-fold jump in engagement rates with retargeted ads as compared to their general display counterparts. Serving as a harbinger of effective strategy, it compellingly steers towards mobile retargeting. In the terrain of digital advertising, where capturing the attention of a potential customer is half the battle, such significantly higher engagement rates cannot be overlooked. This vividly mirrors why mobile retargeting should constitute an essential part of an advertiser’s toolkit when striving for superior audience engagement.

According to a survey by AppsFlyer, retargeting spend in shopping apps increased by 125% year-on-year in second half of 2021.

Delving into the world of mobile retargeting, this eye-opening figure from a survey by AppsFlyer paints a vivid picture not to be ignored. The striking 125% annual surge in retargeting spend for shopping apps during the latter half of 2021 serves as a bold testament to the rapidly growing significance, and optimistic future landscape, of mobile retargeting in the digital marketing arena.

This trending growth report stands as a critical junction point – irrefutable evidence – compelling decision-makers to reassess their current advertising strategies. Whether you’re a mobile app developer, marketer, or business entrepreneur, this facet of information prods at the immediate need for investing more in mobile retargeting, lest your competitors seize an advantage in the morphing digital landscape.

E-commerce businesses make about $10 for every $1 spend on retargeting, says ReadyCloud.

Unfolding this intriguing statistic not only conveys the sheer financial power of retargeting in the e-commerce domain, but also attests to its promising returns on investment. In a landscape where mobile has breached the traditional boundaries of commerce, this ratio of 10:1 robustly emphasizes the economic potency of mobile retargeting strategies. Given that e-commerce businesses can anticipate such hefty profits against relatively nominal spends, it’s no surprise that an investment in mobile retargeting could yield a goldmine in revenue growth. From the vantage point of a marketing blogger keen on dissecting mobile retargeting statistics, this data point highlights a compelling opportunity for businesses to optimize their mobile-oriented strategies, amplify conversion rates and magnify their profit margin. The figure is truly a testament to the tangible, quantitative success achievable through savvy mobile retargeting investment.

Over 32% of marketers will increase their mobile retargeting budget to connect with shoppers throughout their journey.

The above statistic sparks an illuminating revelation in the arena of mobile retargeting. It uncovers an intriguing trend that over 32% of marketers are prepared to inflate their financial commitment towards mobile retargeting, underlining its increasing importance in the marketing landscape. This noteworthy surge in investment, in itself, paints a vivid image of the potential that mobile retargeting holds as a transformative tool in shaping consumer journeys, augmenting the chances of converting transitory visitors into loyal customers. Joining these dots, a surge in the allocation of funds towards mobile retargeting can be extrapolated as a strong vote of confidence in this strategy’s effectiveness, and its crucial role as part of a holistic digital marketing approach.

According to Adroll, website visitors who are retargeted with display ads are more likely to convert by 70%.

Highlighting the fact that, as per Adroll, retargeting website visitors with display ads increases the likelihood of conversion by 70%, sheds a dazzling spotlight on the impressive potential of mobile retargeting. Delving into the world of mobile retargeting statistics, this nugget of wisdom unravels a potent strategy for marketers striving to boost their conversion rates. Essentially, it accentuates how digital breadcrumbs left behind by website visitors could be transformed into a trail leading towards conversion. By leveraging mobile retargeting, marketers can stoke the sparks of interest into flames of engagement, ultimately boosting the possibility of conversion significantly – something that is dramatically evident from this statistic.

According to Liftoff, iOS users are 50% more likely to engage with a retargeted ad than Android users.

In the vibrant tapestry of mobile retargeting statistics, this insight casts a compelling light on the narrative. It underscores the potential advantage for marketers focusing on iOS platforms, highlighting an opportunity to yield a higher engagement rate with retargeted ads. Crafting strategies prioritizing this group, thus, might end wrapping up in more successful outcomes. This divide between iOS and Android users isn’t just a casual morsel of information; rather, it’s a pivotal compass that can steer marketing strategies towards a more engaged and responsive audience. So, when marketers attempt to navigate the complex labyrinth of advertising, this statistic serves as a beacon, guiding their targeted ad campaigns to the shores of higher user engagement.

In 2020, retargeting made-up 16.5% of total mobile ad spend.

Highlighting the statement, “In 2020, retargeting accounted for 16.5% of total mobile ad spend,” paints a vivid picture of the growing significance of retargeting in mobile advertising. Delving into this figure in a blog discussion focusing on mobile retargeting statistics, showcases this technique as not just a nominal feature of the ad spend, but a crucial cog in the wheel of mobile advertising strategy. This statistic underscores the trend’s upward trajectory as businesses increasingly acknowledge retargeting’s potential for higher returns on their ad investments. Furthermore, it sets the stage to engage readers about how a post pandemic world might further evolve the retargeting landscape, hence emphasizing retargeting’s weight in contemporary mobile advertising.

Retargeting can boost ad response up to 400 percent, according to Criteo.

Imagine, if you will, standing in the middle of a bustling city with a megaphone, proclaiming your message to the masses. Some people might glance your way, but most will continue on with their day, unbothered and unimpressed. Now, imagine if you could select who hears your message based on their previous interest in what you offer. You’re no longer shouting into the void, but rather reconnecting with those who had shown a spark of interest before. With ‘retargeting,’ that’s essentially what you’re doing — and the impressive statistic from Criteo highlights just how effective it can be. You see, with retargeting, you can give advertisement response a rocket boost — taking it up to an astronomical 400 percent. Within the orbit of mobile retargeting, that number doesn’t just hang in space; it’s a guiding star, indicating a powerful strategy that can lead to a surge in user engagement and conversion rate. Hence, in the universe of mobile retargeting statistics facts, this one shines brighter than most.

About 53% of users who click on retargeted ads are likely to make an online purchase.

The statistic that approximately 53% of users who engage with retargeted ads will go on to make an online purchase delivers a compelling narrative in the realm of mobile retargeting. Weaving this into a blog post instantly adds a layer of credibility, showcasing the power of retargeting as an influential strategy in mobile marketing. This number provides an interesting glimpse into consumer behavior while offering potent marketing insights. It underscores the high conversion potential and effectiveness of retargeting strategies, making it a must-have in any marketer’s toolkit. Such a statistic screams strategy validation to advertisers and business owners, nudging them to invest more in retargeted ads while improving purchase and conversion rates.

According to eMarketer, retargeted users are 2x more likely to engage with the ads.

Imagine you’re entangled in a monstrous labyrinth, and the only way to navigate is to follow the path illuminated by a glowing orb. In the realm of mobile advertising, retargeting serves as that powerful orb—guiding businesses to success. The eMarketer statistics uncovered that retargeted users not only recognize, but also interact with ads at a rate 2x higher than their non-retargeted counterparts—a testament to the magnetic allure retargeting purveys. With this knowledge, one can understand that retargeting isn’t just a feature but a cornerstone for digital marketing. It presents an incredible opportunity to double down on user engagement—thus, a crucial point to marvel at in our blog post about mobile retargeting statistics.

Personalized retargeting ads result in a 10x higher click-through rate.

Showcasing such a statistic in a blog post discussing mobile retargeting statistics is like casting a spotlight on a superstar athlete. It grabs attention and draws fascination. The striking 10x increase in click-through rate triggered by personalized retargeting ads cannot be easily overlooked. It adds immense value telling us that, if used appropriately, this strategy can significantly elevate user engagement, leading to a potential escalation in conversion rates as well. This stat serves as an eye-opener for marketing enthusiasts, proving how personalization, paired with retargeting, can amp up the effectiveness of mobile advertising campaigns.

Retargeting conversion rates increase with more ad impressions. Increase in conversions peaked at between 6 and 10 impressions and reduced thereafter.

Diving into the realm of mobile retargeting, one cannot overlook the significance of the finding that conversion rates surge as the number of ad impressions escalate, reaching a zenith between the 6th and the 10th interaction. This fact is like a beacon illuminating the path for digital marketers, shining a spotlight on the optimal frequency of ad exposure. Beyond this range, however, audience engagement dwindles, making it a cautionary tale against over-saturation of ads. Hence, in the mobile retargeting landscape, such statistical insight is a critical compass guiding the course to the elusive balance between effective retargeting and overwhelming the audience, amplifying the impact of each marketing dollar spent.


Mobile retargeting has clearly become a necessity in today’s digital marketing landscape, as reflected in the compelling statistics. As more businesses tap into the potential of this strategy, impressive conversion rates and improved customer engagement further affirm its undeniable importance. However, it is crucial to optimize mobile retargeting strategies keeping in mind user behavior and market trends. By effectively utilizing this innovative marketing technology, businesses can enhance their reach and retention, and ultimately, drive an exponential rise in revenue. No longer just a trend, mobile retargeting is a proven driver of business growth and a leading light in digital marketing’s vibrant future.


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