Mobile apps have become an inseparable part of our daily lives, transforming the way we connect, work, and entertain ourselves. With the continuous rise in smartphone usage and app downloads, it’s no surprise that businesses worldwide are making mobile app marketing a top priority in their digital strategies. To help you navigate the ever-evolving landscape of mobile app marketing, we’ve compiled a list of the latest statistics and trends.

In this blog post, we will dive into the most recent data on user behavior, global app spending, popular mobile marketing techniques, and much more. By understanding these insights, you can better tailor your mobile app marketing campaigns to ensure success and make a lasting impact on your target audience.

The Latest Mobile App Marketing Statistics Unveiled

As of January 2021, there were more than 3.14 million apps on Google Play Store.

In the fast-paced world of mobile app marketing, one cannot overlook the sheer enormity of over 3.14 million apps vying for users’ attention on Google Play Store as of January 2021. This colossal figure holds immense significance in the realm of Mobile App Marketing Statistics. It paints a vivid picture of the highly competitive battleground where app developers and marketers must continuously innovate and strategize to rise above the din and make their app stand out.

This tremendous volume of apps underscores the importance of devising effective marketing strategies, optimizing app store listings, and creating an exceptional user experience to attract, engage, and retain users in the long run. Hence, it serves as a critical reminder for app marketers to stay on their toes and adapt to evolving trends and technologies to succeed in this ever-expanding digital ecosystem.

App Store had approximately 2.09 million available apps as of January 2021.

In the realm of mobile app marketing, the staggering figure of 2.09 million available apps on the App Store as of January 2021 speaks volumes about the dynamic and competitive landscape of today’s digital arena. This treasure trove of applications underscores the relentless innovation and growth in the industry, driving marketers to employ inventive strategies and campaigns to break through the clutter and capture users’ attention.

For businesses and developers alike, this number highlights the importance of building robust, unique, and engaging apps that not only resonate with target audiences but also stand out among the sea of options at their fingertips.

By 2026 the revenue from mobile app advertising is projected to reach nearly $400 billion worldwide.

Painting a vivid picture of the future landscape, it’s astounding to envision that by 2026, mobile app advertising is poised to catapult itself into a staggering $400 billion industry worldwide. In the realm of Mobile App Marketing Statistics, this astoundingly colossal figure serves as a clarion call to marketers and app developers alike, urging them to hone their skills, harness best practices, and ride the tidal wave of potential growth.

As the world hurtles ever-further into a mobile-first reality, delving deeper into this burgeoning dimension of advertising offers unparalleled opportunities to tap into a thriving user base and secure a share of the booming revenue pie.

People spend around four hours per day using mobile applications.

Diving into the realm of mobile app marketing, a striking revelation unfolds as individuals dedicate a staggering four hours per day engaging with mobile applications. This fascinating statistic uncovers a colossal opportunity for businesses and digital marketers to capitalize on this ever-growing mobile app usage trend.

With an abundance of time spent on these platforms, understanding consumer behavior and trends becomes pivotal in developing effective mobile app marketing strategies. By delving into this goldmine of potential, marketers can create tailored campaigns to broaden brand visibility, increase user engagement, and ultimately propel revenue growth within this thriving digital ecosystem.

Average conversion rates for mobile app installs are 11.5% on iOS and 7.9% on Android platforms.

A blog post delving into the realm of Mobile App Marketing Statistics would be incomplete without highlighting the intriguing disparity of average conversion rates between iOS and Android platforms. With iOS soaring ahead at 11.5% and Android trailing at 7.9%, this crucial data point not only paves the way for a lively discussion about potential causes and variabilities, but also equips marketers with the essential knowledge to tailor their advertising strategies to harness the full potential of these platforms’ distinct user base. In the ever-evolving landscape of mobile app marketing, keeping an eye on such pivotal statistics could mean the difference between a wildly successful campaign and one that falls short of expectations.

Around 33% of app downloads result from app store searches.

Delving into the realm of mobile app marketing, it’s crucial to recognize the pivotal role played by app store searches in driving app downloads. The compelling data point revealing that nearly 33% of app downloads emerge from such searches unveils a strategic goldmine for marketers to tap into. By optimizing their app store presence with carefully honed keywords, visuals, and descriptions, marketers can significantly bolster their app’s visibility, ultimately driving robust download numbers. This intriguing statistic opens up a vista of opportunities for discerning marketers in their quest to outshine competitors and captivate the attention of the ever-growing mobile user base.

About 50% of mobile app users watch in-app video ads.

In the realm of mobile app marketing, understanding user behavior is crucial for creating effective strategies to engage and retain customers. The insight that approximately half of all mobile app users watch in-app video ads reveals a significant opportunity for marketers to connect with a sizeable audience through this medium. Savvy marketers can capitalize on this trend by crafting compelling and targeted video ads to capture users’ attention, potentially boosting app downloads, user engagement, and ultimately, revenue generation. This powerful statistic emphasizes the undeniable value of integrating in-app video ads into a comprehensive mobile app marketing plan.

On average, 21% of users churn after one day of downloading a mobile app.

Capturing the essence of the mobile app landscape, the striking revelation that 21% of users bid adieu to an app after just one day of downloading paints a vivid picture of the cutthroat competition. In a blog post delving into the realm of Mobile App Marketing Statistics, this number demands attention, since it highlights the unequivocal importance of first impressions and user engagement strategies. App developers and marketers alike must prioritize the power of captivating users from day one, or risk losing a substantial chunk of their audience even before the journey truly begins.

With this in mind, the blog post can leverage this statistic to emphasize the need for powerful onboarding experiences, swift performance, and personalized marketing efforts in order to defy the odds and retain users beyond that precarious first day.

In-app messaging increases app retention rates by around 27%.

An insightful gem to behold in the realm of Mobile App Marketing Statistics, ‘In-app messaging elevates app retention rates by a striking 27%’, bestows undeniable significance upon businesses and marketers alike. In a world where mobile apps face the peril of abandonment, this statistical wonder empowers a strategy that breathes life into user retention. As the radiant light in the darkness of app marketing, it highlights the potential of in-app messaging to not only foster long-lasting user engagement but also propel apps towards triumphant success in their quest for customer loyalty.

65% of digital media time was spent on mobile apps in 2020.

Emphasizing the impact of ‘65% of digital media time being devoted to mobile apps in 2020’ lends credence to the ever-growing significance of mobile app marketing in today’s digital landscape. As a striking testament to the shift in consumer behavior, this figure reaffirms the need for businesses to prioritize their mobile app marketing strategies to stay ahead in the competitive race. A well-crafted blog post spotlighting this statistic can help readers grasp just how essential mobile app marketing is in capturing audience attention, driving engagement, and ultimately propelling business growth.

There were over 218 billion app downloads worldwide in 2020.

Painting a vivid picture of the expansive landscape of mobile apps, the astounding figure of 218 billion app downloads in 2020 emphasizes the immense potential and reach of mobile app marketing. With apps becoming an integral part of our lives, this staggering number stands testament to the vast user base that mobile app marketers can tap into, creating unparalleled opportunities to innovate, target, and engage with audiences across the globe. Undoubtedly, this mind-boggling statistic serves as a beacon of promise for anyone navigating the thriving world of mobile app marketing.

In 2020, there were 900 million daily active users for the top 100 non-gaming iOS apps.

As we delve into the fascinating realm of Mobile App Marketing Statistics, it’s impossible to overlook the staggering 2020 revelation: the top 100 non-gaming iOS apps captivated a colossal 900 million daily active users. This awe-inspiring figure demonstrates the immense potential for mobile app marketers to tap into a voracious audience seeking exceptional content and experiences in the digital world. Capturing a slice of this gargantuan market can be a goldmine for businesses, showcasing the critical importance of developing a well-curated marketing strategy that entices and retains the modern, ever-connected user.

Social media generating 51% of all app installs in the United States.

Diving into the realm of mobile app marketing statistics, one cannot overlook the monumental influence of social media, which commands a staggering 51% of all app installs in the United States. As a testament to its prowess, this figure underscores the overwhelming significance of leveraging social platforms as a vital component in any well-rounded mobile app marketing strategy. By harnessing the power of popular networks and their vast user base, marketers can effectively cast a wider net, ultimately driving more successful app downloads and a competitive edge in the saturated app market landscape.

An average of 2.91% of mobile app ads are clicked through.

Delving into the realm of mobile app marketing statistics unveils a fascinating gem: a remarkable 2.91% of mobile app ads manage to captivate users and entice them to click through. This noteworthy figure highlights the power of effective advertising and its potential to draw in the ever-growing population of mobile app users. A meticulously crafted ad campaign, bolstered by this vital statistic, is capable of driving app downloads, skyrocketing user engagement, and ultimately, fueling the success stories of countless mobile apps in a competitive digital ecosystem.

85% of consumers prefer mobile apps over mobile websites.

In the realm of Mobile App Marketing Statistics, the compelling figure of 85% consumer preference for mobile apps over mobile websites is a data-driven revelation that highlights the potential success businesses can enjoy by embracing mobile apps. This numerical truth acts as a guiding light for marketers, urging them to strategically prioritize the development and promotion of apps in their marketing arsenal. This preference percentage showcases the undeniable influence mobile apps have on the consumer landscape and reinforces the need for businesses to enhance their app offerings, ensuring they capture the hearts and minds of 85% of consumers in a competitive digital space.

56% of app marketers consider fraud as a significant issue for their app marketing campaigns.

In the realm of mobile app marketing, insights into the challenges faced by marketers can be remarkably enlightening. When diving into the issue of fraud, a striking 56% of app marketers perceive it as a significant bottleneck in their marketing efforts.

This statistic is paramount as it sheds light on the potential pitfalls that await unsuspecting marketers in the mobile app space, emphasizing the need for robust security measures and constantly evolving strategies. Highlighting this number not only raises awareness but motivates app marketers to invest in proactive fraud prevention and detection methods, ensuring seamless, and reliable marketing campaigns.

In-app events convert 3.3 times more users compared to installs.

Diving into the fascinating world of Mobile App Marketing Statistics, one simply cannot overlook the compelling power of in-app events that boasts an impressive 3.3 times higher user conversion compared to installs alone. As marketing enthusiasts, we thrive on effective strategies, and this figure serves as a beacon, illuminating the path to higher engagement and customer loyalty. By harnessing this knowledge, marketers can craft masterful campaigns that captivate users, unlock additional revenue streams, and strengthen a brand’s presence – ultimately transforming mere downloads into devoted users.

Mobile app ads have higher engagement rates than desktop ads, with CTR at 0.58%.

As we delve into the realm of Mobile App Marketing Statistics, it’s imperative to acknowledge the power of mobile app ads in capturing the audience’s attention. Against the backdrop of a fiercely competitive digital landscape, one statistic shines brightly – boasting an impressive 0.58% click-through rate (CTR), mobile app ads have clinched the victory over their desktop counterparts in terms of engagement rates.

This invaluable piece of information brings to light the potential of mobile app ads in driving user interaction, thereby making a compelling case for marketers to reallocate their resources and invest more energy in this thriving platform. Mastering the art of mobile app ads can very well be the key that unlocks a treasure trove of conversions and user engagement in the ever-evolving world of app marketing.

Users spend an average of 1.8 minutes in a mobile app session.

Delving into the realm of mobile app marketing, a remarkable insight reveals that users allocate a mere 1.8 minutes on average during a single app session. This fleeting time span serves as a critical benchmark for marketers, urging them to devise captivating and engaging app experiences that seize users’ attention swiftly. Grasping this golden nugget of information is vital, as it can steer marketing strategies toward optimal user acquisition, retention, and conversion within those precious 108 seconds. Ultimately, a deeper understanding of this 1.8-minute engagement phenomenon equips mobile marketers with a compass to navigate the ever-evolving app ecosystem and make well-informed decisions.

The user retention rate for mobile apps after 90 days is 29%.

In the dynamic realm of Mobile App Marketing, grasping the pulse of user engagement is paramount to a thriving business. When diving into the sea of statistics, the 90-day user retention rate of 29% acts as a crucial compass, navigating app developers and marketers to adapt their strategies, enhance user experience, and boost brand loyalty. This metric serves as a litmus test for understanding the long-term consumer satisfaction and success of a mobile application, ultimately fuelling informed decisions and strategic innovation.

Around 25% of mobile app users abandon apps after only one use.

Delving into the world of mobile app marketing, one cannot overlook the striking revelation that about a quarter of users forsake an app after merely a single interaction. This gravitating figure serves as a poignant reminder for app developers and digital marketers, underlining the critical need for crafting an immersive user experience and employing a strong user retention strategy. Such an eye-opening statistic paves the way towards the constant pursuit of perfecting app design, content, and marketing tactics, ultimately fueling the race for creating mobile applications that captivate users and defy the bounds of abandonment.

In-app purchases account for 48.2% of mobile app earnings.

Delving into the realm of mobile app marketing statistics, one cannot ignore the glaring revelation that in-app purchases make up a staggering 48.2% of mobile app earnings. This figure not only highlights the immense potential of tapping into this revenue stream, but also underscores the significance of incorporating well-planned in-app purchases strategies in mobile app development.

As marketers and app developers seek to reach a captive audience and monetize their products, this powerful piece of data serves as a beacon, illuminating the immense opportunities that lie within the in-app purchase formula. Whether it’s offering premium content or unlocking advanced features, the voice of the market is loud and clear: in-app purchases are the key to unlocking untold fortunes in the mobile app marketing arena.

Diving deeper into the nuances of this statistic, app marketers can steer their strategies toward crafting tempting in-app offers, essentially transforming their apps into goldmines while simultaneously enriching the user experience. With almost half of mobile app earnings stemming from in-app purchases, it’s time for marketers to unlock this treasure trove and ride the wave of success that this significant statistic promises.

Global app install ad spend is estimated to increase by 44% in 2021.

In the ever-evolving landscape of mobile app marketing, keeping a finger on the pulse of industry trends is crucial to thrive in this competitive space. The jaw-dropping projection of a 44% increase in global app install ad spend for 2021 provides invaluable insight into the growing emphasis and investments in user acquisition strategies.

This, in turn, highlights the sheer significance of aggressive marketing campaigns that leverage app install ads as a key component in reaching and engaging wider audiences. As app developers and marketers dive into the world of mobile app marketing, embracing and capitalizing on this surging trend will help unlock the doors to uncharted growth and skyrocketing revenues.

More than 40% of mobile app marketing spending was on re-engagement.

Envision this: seemingly endless opportunities appear in front of marketers to entice new users and vie for their attention in the crowded mobile app marketplace. And yet, a staggering 40% of mobile app marketing expenditures are directed towards re-engaging existing users. This trend reflects a compelling reality – retaining and reactivating users is just as crucial, if not more, as acquiring them in the first place.

Illustrating the importance of re-engagement, this statistic underscores the need for a more holistic approach to mobile app marketing strategies; one that prioritizes user retention alongside user acquisition. By addressing potential pain points and designing exceptional in-app experiences, marketers can not only encourage first-time users to stay but also tempt dormant users to rediscover the app’s value.

Furthermore, this emphasis on re-engagement begets an exploration of the costs related to acquiring new users versus re-engaging lost ones, leading to more data-driven marketing budgets and efforts. As a telling piece of the mobile app marketing puzzle, this statistic serves as a lighthouse, empowering marketers to navigate the tumultuous waters of user engagement and secure the loyalty of their audience, ultimately fostering sustainable app growth.

The average revenue per app user is $13 annually.

Diving into the realm of mobile app marketing, one must not underestimate the power of an intriguing statistic: a remarkable annual average revenue of $13 per app user. This invaluable piece of information sheds light on the immense opportunities for app developers and marketers to capitalize on the booming app market.

As businesses strategize to entice and retain users, this enticing figure serves as a motivating force, driving them to innovate and craft magnetic user experiences. Ultimately, being equipped with the knowledge of this potential revenue can lead to informed decisions, accelerated growth, and the realization of what lies ahead in the mobile app marketing space.


In summary, mobile app marketing statistics clearly illustrate the growing importance and influence of mobile apps in today’s digital landscape. As user behavior shifts more towards mobile devices, marketers must not only stay informed about the latest trends and data but also develop strategic and adaptive marketing campaigns to harness the power of mobile apps effectively. With an ever-increasing number of apps available for download, as well as users who are hungry for new and useful innovations, this fast-paced and competitive market presents an abundance of opportunities for businesses of all sizes to expand their reach, generate higher user engagement levels, and increase revenue.

Remember, success in mobile app marketing is all about staying up-to-date with emerging trends, making data-driven decisions, and delivering exceptional user experiences. Keep these statistics in mind as you plan and develop your future mobile app marketing strategies, and you will be well on your way to achieving impressive results in this exciting and rapidly evolving realm.


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