In our increasingly digital world, mobile applications have skyrocketed in popularity, making mobile app advertising a vital tool in the marketing arsenal. Whether you’re a small business owner, a mobile app developer, or a marketing professional, understanding the key statistics and trends of mobile app advertising can help refine your strategy and transform your outcomes. In this blog post, we’ll delve deep into the world of mobile app advertising, exploring the most recent statistics, projecting upcoming trends, and providing practical insights to help you navigate this evolving landscape successfully.

The Latest Mobile App Advertising Statistics Unveiled

A 2019 report discovered that the average US adult spends 3 hours and 23 minutes on mobile apps daily.

Unraveling the intrigues of this 2019 report, it becomes evident just how interlaced U.S. adults are with their mobile apps. Clocking in at an impressive 3 hours and 23 minutes daily, it unveils a captive audience eagerly interacting with the digital world through their screens. Peering into this fact, one can’t help but perceive the vast, untapped gold mine it portrays for mobile app advertisers.

This chronicle of mobile app usage is indeed no trifling matter for those vested in the mobile advertising space. It paints a vivid landscape, seeped in sheer potential – a town square teeming with adult mobile users. It’s their market, their board game, and the playing pieces are the abundant mobile apps dissecting the daily lives of these adults.

In essence, the heart of the mobile advertising strategy beats to the rhythm of these usage statistics. The numbers are not only pivotal in formulating personalized campaigns but also instrumental in predicting trends and gaining detailed user insights. Thus, the statistic ends up being the engineer of a successful mobile app advertising blueprint.

An eMarketer study forecasts the mobile ad spending in the US to reach $156.38 billion by 2023.

The very essence of this eMarketer study’s forecast stirs excitement about the ongoing shift of advertising patterns in the US. Poised to hit a jaw-dropping $156.38 billion by 2023, mobile ad spending is not just a buzzword but a very real and rapidly expanding frontier. Within the landscape of a blog post exploring mobile app advertising statistics, this figure stands as a towering lighthouse, radiating relevant insights far and wide. It underlines the promise and potential of mobile platforms as a powerful advertising medium. Understanding this trend could be a gamechanger for advertisers and businesses alike who yearn to harness the prowess of the mobile revolution and its profound effect on consumer behavior.

In 2019 global mobile ad spending reached $189 billion U.S. dollars and it is expected to exceed $240 billion by 2022.

Unveiling the monetary panorama of the mobile ad industry, it’s fascinating to register a colossal sum of $189 billion U.S. dollars raked globally in 2019. More intriguingly, forecasters predict the stakes escalating further, soaring beyond $240 billion by the close of 2022. Such figures underscore a rather vehement shift of the advertising world into the digital, specifically mobile, hemisphere. These numbers, in the context of a blog post about mobile app advertising statistics, essentially crystallize the urgency for marketers to adapt to the booming mobile trends or risk becoming irrelevant. Furthermore, it cements the reality that the future of effective advertising and consumer outreach fundamentally lies within the mobile arena. It brings to light the necessity for aggressive investment in innovative mobile ad strategies for businesses aiming to thrive in this digital epoch.

As of 2019, smartphone apps are forecasted to generate around 189 billion U.S. dollars in revenues via app stores and in-app advertising.

Projected to accrue approximately 189 billion U.S. dollars in revenues via app stores and in-app advertising by 2019, this statistic unveils the thriving and prodigious potential of the mobile app advertising industry. This monumental forecast serves as both a beacon of opportunity and call to action for marketers, developers, and entrepreneurs alike in a blog post about mobile app advertising statistics. It highlights the lucrative revenues that can be obtained through well-strategized mobile app advertisements and inescapably places the spotlight on the technological phenomenon that is smartphone apps. This figure not only puts into perspective the massive scale of the industry but also emphasizes the necessity and consequence of staying abreast with the latest trends, dynamics, and metrics in mobile app advertising.

By 2024, the App Store user spend will reach $185 billion.

Showcasing the predicted value of $185 billion App Store spend by 2024 provides a compelling snapshot of the future explosion in the mobile app market. For marketers and developers, this data flashes an enticing beacon of opportunity. With such a gigantic pool of potential revenue, mobile app advertising becomes not just a useful strategy, but a gold mine that demands exploration. Given the importance of gaining user attention in the dynamic app world, this marked rise in user spend reinforces the importance of creating innovative, targeted, and effective advertising strategies to tap into this prospective revenue influx.

92% of Facebook’s advertising revenue comes from mobile.

Unveiling a fascinating facet in the world of digital advertising, the colossal statistic that 92% of Facebook’s advertising revenue is derived from mobile devices underlines an undeniable shift in user behavior. This monumental movement not only heralds an era of dominance for mobile platforms, but also paints a lucrative landscape for all things related to mobile advertising. Within the contours of a blog post about mobile app advertising statistics, this revelation provides an insightful compass for digital marketers. It loudly postulates that a focus on mobile app advertising can potentially turn into riveting revenue streams. Companies that ignore this transformative trend may risk getting left behind. Simultaneously, this statistic serves as a glowing beacon for budding businesses seeking to leave a significant digital footprint, inviting them to tap into this revenue goldmine called mobile app advertising.

For advertisers, the average cost per install for iOS mobile apps in the United States is $2.37, and for Android is $1.75.

In the thrilling world of mobile app advertising, every penny counts. Unfolding the curtain on the average cost per install for iOS and Android apps in the United States reveals a stark contrast. The iOS platform charges $2.37 per install, creating a luxury lane for advertisers who can afford higher payouts. Meanwhile, the Android highway, with an average cost of $1.75 per install, offers a more economical route that proves kinder to advertisers’ pockets. The divergence in these costs is a critical crossroad for advertisers, guiding their strategy and budget allocation decisions. This crucial information serves as a compass, pointing advertisers towards the most cost-effective platform to hit their targets and maximize their Return on Investment.

Share of mobile in total digital ad spendings is projected to reach 80.7% in 2023, up from 69.9% in 2018.

As we navigate through the rapidly evolving sea of digital advertising, these figures chart a crucial compass bearing for those involved in mobile app advertising. The projection of mobile’s share in total digital ad spendings reaching a staggering 80.7% in 2023, up from an already impressive 69.9% in 2018, underscores the dramatic tectonic shift taking place in the advertising landscape. It credits the central role that mobile advertising plays within the broader universe of digital marketing. It’s an unmistakable signal of just how vital the mobile arena has become, and serves as a powerful reminder to advertisers, marketers, and app developers alike that the mobile platform is indeed the future frontier of digitized consumer engagement.

About 64% of consumers are more likely to purchase a product online after watching a video.

The digital arena offers a vibrant and expansive platform for business marketing, and this specific detail of 64% of consumers being swayed to make a purchase after viewing a product video underscores the profound impact of sensory media in influencing buying decisions. Imagine the majestic powerhouse of mobile app advertising springing into action and harnessing this phenomenon. In the vivid landscape envisaged in a blog post unraveling mobile app advertising statistics, this crucial piece of knowledge acts as a crucial compass directing marketers. Optimize your mobile ads with compelling videos, and tap into that 64% of consumers who are primed for purchasing, it seems to whisper- a strategy that could have a game-changing effect on sales conversions.

The daily time spent per user with mobile apps has increased to 2.7 hours.

An escalation in the daily time spent by users interacting with mobile apps—now clocking in at an impressive 2.7 hours—paints a promontory picture for the world of mobile app advertising. Not only does it underscore the emergent potential in app-based advertising campaigns, but it also highlights how these digital platforms have morphed into interactive spheres where consumers are increasingly spending more of their daily hours. These trends illuminate the troves of untapped opportunities for advertisers to capture consumers’ attention and engage with them through targeted, mobile-based content. Simply put, as dwell time within mobile apps surges, it ultimately unfolds a lucrative canvas for mobile app advertisements to make a significant impact on a user’s purchasing decisions.

About 204 billion apps were downloaded in 2019 worldwide.

Taking a closer look at the riveting figure of approximately 204 billion app downloads worldwide in 2019, one might be awestruck at the immense potential it represents. Positioned within a blog post dedicated to mobile app advertising statistics, this fact orbits around the significance of the pervasive mobile app usage. Its sheer volume signals a goldmine of audiences for advertisers to reach and engage. Buried beneath these numbers is the probability of a successful advertising campaign or the opportunities to strike meaningful connections with a broader consumer base. Delving deeper, it also signifies an accelerating shift towards mobile devices—an inescapable reality shaping the face of advertising in this digital age. Ultimately, the blog post wouldn’t be complete without this quintessential statistic, underscoring the importance of mobile app advertising in our increasingly connected world.

Approximately 25% of app users open an app only once.

Diving into the realm of mobile app advertising, the unassuming fact that nearly a quarter of app users toss an app aside after a single use weaves a cautionary tale. This surreptitiously exposes the bloodcurdling challenge encountered by app developers and marketers in holding onto users beyond the premiere interaction. Not only does this resounding figure underline the extreme importance of a first impression or an initial user experience, it also highlights the gaping opportunity to revise retention strategies that are undeniably paramount in battles for attention in the bustling mobile app universe.

Mobile app games are the most popular category, making up 21.49% of available apps in the market.

This compelling nugget of information fuels the understanding of the mobile app ecosystem, particularly as it relates to advertising. Capturing the fact that 21.49% of the available apps in the market belong to the gaming category gives savvy marketers a clear target with vast potential. It unravels a fertile landscape where advertisers can inject their resources and creativity with the expectation of a sizable audience reach. In the mobile advertising world, audience engagement is king and games have proven to be excellent in keeping users glued. Interpreting this statistic, the realm of mobile app games should not be overlooked as it can serve as a strategic route in optimizing an advertiser’s visibility and boosting return on investment.

80% of mobile app ad fraud stems from fraudulent traffic sourcing.

Unmasking the startling revelation, a significant 80% of mobile app ad fraud originates from fraudulent traffic sourcing — a fact that cannot be ignored in the realm of mobile app advertising statistics. This chilling statistic underscores the precarious nature of the mobile advertising domain. It paints a vivid picture of the multiple challenges that marketers face, prompting them to rethink and reassess their strategies and measures against fraudulent practices. Understanding this statistic may become the lynchpin in creating robust, fraud-resistant advertising campaigns capable of maximizing genuine engagement and ultimate ROI.

The average click-through rate in Google Ads on mobile across all industries is 4.10%.

Unlocking the potential of mobile advertising, it’s crucial to note a poignant factor surfacing in the realm of Google Ads. An average click-through rate, across all industries, hovers around an intriguing 4.10%. In the tapestry of mobile app advertising, this figure assumes monumental importance.

Imagine this statistic as a heartbeat, pumping vitality into our blog post, shaping and defining the discussion around mobile app ads. It provides robust evidence of user interaction with Google Ads on mobile devices, a crucial part of today’s digital marketing landscape.

Drilling deeper, this figure is a lightning in a bottle, demonstrating just how engaged mobile users are. Thinking in terms of large-scale industries or the tiniest start-up, it offers key insights about the percentage of people who tap on their ads, vital information to strategists sculpting powerful advertising campaigns.

From here, app developers and marketers can synthesize effective strategies, dabbling their efforts in mobile Google Ads to nudge that 4.10%, perhaps inching it towards a higher engagement. In essence, it’s a beacon, guiding the way to mobile app advertising success.

By the end of 2022, it is expected that the number of mobile app downloads annually will reach 258 billion.

Dipping into this fascinating tidbit, the projected figure of 258 billion mobile app downloads by the end of 2022 opens a treasure trove of opportunities for mobile app advertising. Skating into such vast digital territory, advertisers can envision an ever-burgeoning audience for their campaigns. The numbers in play conjure up a dynamic marketplace, teeming with users ripe for engagement. Reinforcing the enduring relevance of mobile app advertising, this projection illuminates the ever-growing potential for visibility, reach, and user engagement in the mobile app sphere. A testament to this marketing frontier, the statistic shines bright, heralding the expansive potential and limitless horizon of mobile app advertising.

One of the fastest-growing mobile ad formats is in-app native video, with a growth rate of 74.3% in 2016.

Highlighting an impressive surge of 74.3% in in-app native video growth during 2016, serves as an impactful beacon in the realm of mobile app advertising. This meteoric rise flags the potential power and momentum that native videos could hold for app marketers looking to expand, innovate, and generate higher user engagements. Essentially, anyone igniting their footprint in mobile advertising can’t afford to sideline this rapidly evolving ad format. It indicates a provocative shift, illuminating the magnitude and impact of deploying in-app native videos, potentially offering a cultivated pathway for new advertising strategies.

Consumers spend 90% of their mobile internet time in apps, compared with just 10% on mobile web.

In the digital universe where mobile phones are increasingly becoming the primary device for internet access, a fascinating number dances to the forefront. The hefty figure of 90%— representing consumers’ mobile internet time spent in apps—underlines the colossal importance of mobile app advertising. With merely 10% of user time spent on the mobile web, the spotlight is shifted to apps, a potential goldmine for advertisers.

In the narrative of a blog post focused on mobile app advertising statistics, this particular number provides compelling evidence for businesses to put money where the majority of users are—inside mobile applications. Furthermore, it denotes an influential shift in consumer behavior trends, signaling that innovation within app spaces has the power to captivate screens and minds alike. This statistic, therefore, whistles aloud to marketers—grabbing their attention, nudging them to rethink strategies and invest in innovative in-app advertising.

In conclusion, this 90% is not just a number—it is a giant beacon of change, a heads-up for marketers, and a game-changer for businesses trying to make a mark in the mobile sphere.

The annual mobile app revenue is expected to hit $935 Billion by 2023.

As we navigate the digital forefront, the forecasted ascension of annual mobile app revenue to a staggering $935 billion by 2023 towers like a beacon, illuminating important insights into the untapped potential of mobile app advertising. This impressive figure is an unmistakable testament to the power and ubiquitous influence of mobile apps in today’s society. As a pivotal piece in the digital advertising puzzle, it underscores the monumental growth opportunities that await in the mobile app advertising landscape. This confluence of affordability, market reach and consumer engagement positions mobile app advertising as a titanic trend, full steam ahead, in the dynamic and evolving advertisement crusade.

It has been estimated that mobile app ad revenue will exceed $365 billion by 2025.

Projected to break the $365 billion mark by 2025, mobile app advertising revenue heralds a tremendous opportunity in the digital marketing landscape. Against the backdrop of steadily climbing smartphone ownership, this mounting revenue reflects the enormous potential for marketers, developers, and businesses to tap into a fast-evolving and lucrative mobile market. This revenue prediction anchors the central argument of the blog post – the growing indispensability of mobile app advertising in the modern business framework. So, when you’re navigating the seas of mobile app advertising statistics, keep this key insight as your North Star; it’s not just a number, but a signpost to the future of digital marketing.


As our deep dive into mobile app advertising statistics has revealed, the significance of the mobile platform in today’s digital marketing landscape simply cannot be ignored. With the average smartphone user spending several hours a day on mobile apps, advertising on this platform presents a unique opportunity to reach potential customers. Crucially, data predicts even greater growth in this space in the coming years, highlighting the importance of staying ahead of the curve. Therefore, whether you are planning a full-scale ad campaign or simply considering dipping your toes into mobile app advertising, these statistics underscore the potential and the value of this rapidly-evolving avenue. It’s clear that those who are proactive in leveraging mobile app advertising will likely reap the largest rewards, securing a competitive edge in this ever-digitizing market. Stay innovative, stay informed, and most importantly, stay adaptable in your advertising strategies.


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