With the world shifting from desktop to handheld devices, mobile advertising has become the new arena for businesses to connect with their target audience. Thankfully, data-driven insights provided by mobile advertising statistics can guide the strategies of marketers. In this blog post, we dive deep into the numbers that shape mobile advertising, offering a comprehensive overview of the trends, consumer behaviors, and market dynamics. If you aim to stay ahead in the mobile advertising game, these statistics will be your roadmap to success. Stay tuned as we decode the numbers for you.

The Latest Mobile Advertising Statistics Unveiled

As per the report by Statista, global spending on mobile advertising is set to exceed 240 billion US dollars in 2022.

Immerse yourself in these astronomical numbers: A whopping 240 billion US dollars is projected to be spent on mobile advertising globally in 2022, as stated in a Statista report. In the evolving arena of mobile advertising, this statistic serves as a powerful testament of its profound reach and influence. Undeniably, the colossal financial investment underlines the prominence mobile advertising holds in the marketing strategies of businesses worldwide. Furthermore, it accentuates the sheer growth and potential depths this sector is propelling towards, making this one of the most crucial highlights in any discussion pertaining to mobile advertising statistics. This information, without a doubt, is an arrow pointing towards the future- a future where mobile advertising is King.

According to eMarketer, 90.4% of internet users in the US access the internet via mobile.

Looking at this statistic, it’s like standing on a gold mine for advertisers, especially for those in the mobile advertising industry. Envision virtually every American accessing the world online right at their fingertips. An overwhelming 90.4% of U.S. internet users are doing just that, reaching for their mobiles for internet accessibility. When laying the foundation for a blog post about mobile advertising, this figure paints a clear picture of the potential scale and reach that mobile ads can have. Furthermore, it underscores the significance of investing in mobile ad strategies and why it’s an indispensable cornerstone of today’s marketing landscape.

Mobile ad placements generate a 20% increase in conversions when compared to desktop – PubMatic.

Painting a brighter picture of the dynamic world of mobile advertising, we find a fascinating revelation. Imagine seeing a mobile ad come alive and translating into a conversion – that’s powerful. According to PubMatic, there’s a 20% climb in conversions when you place your ads on mobile rather than desktop.

Let that sink in for a moment.

It’s about mobilizing the ad space and harnessing the significant shift in user behavior. Undeniably, our palms have become the hotspot for digital activity. This statistic not only serves as a robust testament to this trend but also urges marketers to reevaluate their strategies. A shift in such a direction signifies an exciting opportunity for business adapters to engage, convert, and build lasting relationships with their audience. Digital marketers ought to pay heed to these numbers and align their plans and spend to capture this fast-paced movement towards mobile advertising. As for the ones yet to join the race, it’s time to plug into the mobile-first world. Time to make the smart move – go mobile.

In 2019, mobile advertising spending accounted for 68.1% of total digital advertising spending in the US – MAGNA.

Highlighting the statistic that mobile advertising spending in 2019 constituted 68.1% of total digital advertising spending in the US paints a vivid picture of the sweeping dominance mobile platforms have gained in the digital world. This insight, collected by MAGNA, serves as a signpost, directing bloggers and businesses towards the marketing gold mine that mobile advertising has become. It shatters the illusion that mobile is just another cog in the digital advertising machine, showcasing it as the driving force instead. In a world of ever-evolving customer engagement strategies, this ignites a beacon for marketers to focus their energies, pivoting their strategies to exploit the untapped potential of mobile platforms for advertising. It propels the blog post into an enlightening read, persuading businesses to prioritize mobile in their future advertising undertakings, thereby redefining their engagement strategies for success.

Global mobile ad spending is expected to reach 275.2 billion U.S. dollars by 2023.

Dive into the digital marketing ocean and you’ll soon discover the towering iceberg that is mobile ad spending. It’s impossible to overlook as it’s predicted to rise to a colossal 275.2 billion U.S. dollars by 2023. The enormity of this number underlines the ever-increasing priority businesses are placing on mobile marketing strategies. This dramatic surge sets the pace of current trends in the advertising ecosystem, emphasizing the growing dominance of mobile devices over traditional media platforms. As we navigate this post on mobile advertising statistics, remember this figure is not just a number, but a signpost that indicates where the marketing world is rapidly heading.

Customer retention is 3x higher in-app compared to mobile sites – AppsFlyer.

In the vibrant landscape of mobile advertising, the power of customer retention cannot be understated. Unveiling a captivating statistic from AppsFlyer showcases this – customer retention is 3x higher in-app compared to mobile sites. This nugget of information serves as a beacon, illustrating the potential of app-based ads in transforming one-time buyers into loyal, repeat customers – the holy grail in the realm of advertising. This paints a vivid picture of increased potential customer engagement in the app environment, making it an enticing hotspot for marketers aiming to elevate their game in customer retention. This unassailable advantage of apps provides advertisers with a key strategic lens to help architect their advertising toolkit in the ever-evolving mobile ad space.

Mobile users are significantly more likely to purchase from companies whose mobile sites provide relevant product information.

Diving deep into the ocean of mobile advertising statistics, we uncover a gem – mobile users are more inclined towards buying from companies that furnish relevant product information on their mobile sites. Now, let’s unlock the relevance of this significant find.

Envision the modern consumer, smartphone in hand, navigating their way through the mobile web. They seek precise and comprehensive product information to make informed purchases. When companies cater to these needs, users are more likely to seal the deal, providing a concrete sales boost.

This revelation is a critical compass for marketers, steering them towards a potent strategy. It emphasizes the need for advertisers to craft detailed and engaging product narratives on their mobile platforms, instead of just offering flashy discounts or quirky taglines. By doing so, they are raising their conversion odds, creating a revenue-creating ripple in the giant sea of mobile advertising. It’s simple – know your audience, show them what they want, and they reward you with business.

Google research found that 89% of people are likely to recommend a brand after a positive interaction on mobile.

In the era of digital media, this captivating statistic serves as a testament to the power of positive mobile interactions in the realm of brand loyalty and endorsement. It acts as a lighthouse for marketers navigating the world of mobile advertising, illuminating the compelling potential for securing brand advocates. As consumers carry their worlds in their palms, leveraging positive mobile interactions significantly fuels the recommendation rates, and hence, the transformative growth for brands. Indeed, an insightful mantra for blog readers to delve deeper into the nuances of mobile advertising statistics.

71% of marketers believe mobile marketing is core to their business, according to Salesforce.

Unfolding the vibrant fabric of our digital society, businesses’ pulse rate is found to be increasingly bound with mobile marketing. The lively stats of Salesforce uncover that a whopping 71% of marketers affirm their business’ heart beats synchronously with mobile marketing. In the cathedral of mobile advertising statistics, this data point raises a magnificent pillar. It underscores how vital the mobile platform has become for reaching customers, and the seismic shift of advertisers in recognizing this platform, not as a mere addition, but as a central component of their marketing mechanics. It validates mobile advertising’s high-relevance in the digital marketing landscape. This seismic shift could serve as a beacon for those businesses that are still standing on the shores of hesitation, encouraging them to dive into the tides of mobile marketing.

CTR rates are 18 times higher for mobile ads when they are optimized properly than desktop campaigns.

Diving into the stats, there’s a revelation that screams for attention: CTR rates for mobile ads have skyrocketed, boasting an impressive 18-fold increase when optimized correctly as compared to desktop campaigns. Now, what does this mean for everyone navigating the world of mobile advertising?

In the arena of digital marketing, this statistic serves as a beacon, guiding marketers’ focus towards the untapped advantage of mobile ad optimization. Here’s why.

Think about it as an avenue to engage more viewers, captivate their attention, and perhaps, convert them into customers. Given the growing dependence on smartphones, your content is literally at the fingertips of potential customers. So, optimized mobile ads aren’t just about garnering views, but are also about creating meaningful customer experiences and interactions.

Moreover, it sheds light on desktop campaigns that might not be sufficing to meet your targets. Consider the 18-fold contrast as a wakeup call to analyze, understand, and make necessary changes.

Ultimately, it’s about keeping up with the pace. As mobile usage outpaces desktop, understanding and executing proper mobile ad optimization becomes a crucial component to stay relevant and competitive. Hence, this insight is indeed a game-changer in the mobile advertising landscape.

Research from Criteo found that the average global smartphone conversion rate is 1.76%.

Diving into the sphere of mobile advertising, one cannot overlook the treasure that Criteo’s research has unearthed. The nugget of wisdom pinpoints the global smartphone conversion rate resting at a notable 1.76%. Imagine this as a compass, guiding the direction of savvy marketers. Having a comprehensive understanding of this percentage can assist in designing mobile advertising strategies with precision, aiding brands in harnessing maximum effectiveness from their campaigns. This statistic, in essence, fuels the compass, pushing mobile advertising into more successful realms, driving potential conversion and hence, profit margins.

According to Adjust, on average, 28% of apps downloaded by users are ultimately uninstalled, highlighting the importance of engaging creative in mobile ads.

The icing on the cake of any mobile application’s journey in the market isn’t just about its download by users, but ensuring its longevity in their devices. In an electrifying observation by Adjust, as many as 28% of apps once downloaded, get the digital heave-ho from users, illuminating a particular facet of mobile advertising which is sometimes overlooked — the power of truly engaging creative in mobile ads. This intriguing churn rate isn’t just a number to glide over, but earnestly brings to the forefront the necessity for advertisers to imbue their mobile ads with much more alluring, captivating creative to not only attract app installations, but to successfully combat that 28% uninstallation rate, thus ensuring a sustained user engagement. Only then will the app pierce through the digital fog and become a mainstay in users’ phones, showing the app’s true performance in the fiercely competitive, constantly evolving world of mobile applications.

Mobile ad fraud can eat up to 30% of your ad budget, according to Mobile Marketers.

Peel back the curtain on the world of mobile advertising and you’ll stumble upon an uncomfortable truth – mobile ad fraud is quietly munching away as much as 30% of your ad budget, as pointed out by Mobile Marketers. This subtle larceny has crucial implications within the arc of mobile advertising statistics. One might compare this predicament to setting a lavish feast and then watching a third of it disappear, unenjoyed. This statistic not only underlines the importance of preventative measures to minimize ad fraud, but also serves as a clarion call for businesses who are making their foray into the mobile ad space, cautioning them to be vigilant about their budget allocation. This risk factor offers a sobering lens to view other mobile advertising statistics through, serving both as a call for caution and a trigger for proactive strategies to maximize monetary returns on mobile advertising.

IAB found that 47% of mobile advertisers believe they’re able to achieve more effective audience targeting through mobile.

Peeling back the layers of the insightful publication by IAB, we unearth a fascinating nugget – a solid 47% of mobile advertisers vouch for the enhanced effectiveness of audience targeting on mobile platforms. Nestled within this statistic lies proof that mobile advertising has carved out a niche for itself as a potent marketing tool. This digital shift is noteworthy, underscoring the ability for advertisers to zero in on their audience with remarkable precision like never before. In a blog post purporting to explore the mobile advertising landscape, this statistic punctuates the narrative, showcasing mobile as an essential piece of the advertising puzzle. With nearly half of advertisers affirming the heightened targeting capabilities, it’s a revelation that sets the tone for the evolution and potential dominance of mobile advertising.

According to Vungle, users who install an app after seeing a video ad are 23% more likely to make a purchase in the app.

In the era of mobile technology, this intriguing insight from Vungle presents game-changing information for advertisers seeking to capture the interest of savvy consumers. It underlines the tangible power of video content as not just an engagement tool, but a persuasive catalyst for in-app purchases. Integrating this notion into mobile advertising strategies can certainly offer a considerable competitive edge – taking prospective users from mere awareness to robust monetary engagement. Following this valuable Vungle statistic could pave the way to lucrative prospects in the intricate mobile advertising landscape.

As per AdColony, advertisers are spending a larger proportion of their budgets on video ads (30%) compared to banner ads (14%).

Delving into this revealing statistic from AdColony, we uncover a new horizon in the world of mobile advertising. It unmistakably underscores a marked shift in advertiser preference towards video ads over banner ads, dedicating nearly 30% of their budgets to the former compared to 14% for the latter. This illuminating figure acts as a guidepost, directing us towards a deeper understanding of the current trends and the evolution in the mobile advertising ecosystem.

In the grand dance of numbers that make up a blog post about mobile advertising statistics, this bit of data does the tango. It waltzes right into the central narrative of changing advertiser strategies and throws light on how they’re leveraging the power of more engaging video content to connect with their mobile audience. This shift isn’t merely about changing patterns in resource allocation, but indeed reflects a more profound evolution in how brands are choosing to communicate, tell their story, and ultimately, connect with their audiences on mobile platforms.

According to App Annie, monthly active users spend an average of 4.2 hours per day in apps, increasing the potential for mobile app ads to make an impact.

Shedding light on the pivotal influence of this golden nugget from App Annie, it serves as a profound compass in the journey of mobile advertising. Clocking in an average of 4.2 hours per day, users carve out an extensive landscape for mobile app advertisements. This treasure trove of time fuels the intense potency of ads to imprint an indelible impact. Ensconced in the canvas of a blog post about mobile advertising statistics, these intriguing insights don’t just provide weighty information but also undeniably enrich the narrative, driving home the preeminence of mobile app ads in today’s digital-centric world.

As per Facebook data, 94% of Facebook’s advertising revenue comes from mobile ads.

In the swirling maelstrom of a digital world, the titans of social media are constantly evolving, adapting to harness the sheer potential of mobile advertising. An excellent illustration of this is Facebook. Capturing an astounding 94% of its advertisement revenue from mobile ads not only affirms Facebook’s prowess but also underscores the significance of mobile channels in driving online advertising revenue. Distilled into a blog post about mobile advertising statistics, this key rating indeed forms the gravitational core, bending the light of understanding around it. It highlights how firmly mobile advertising is woven into our society’s digital fabric and challenges other platforms and publishers to optimize their strategies accordingly, or face obsolescence. Such stark data emphasizes that developing a comprehensive mobile advertising strategy is no longer a ‘nice to have’, it’s a survival mechanism in today’s technology-driven marketplace.

According to a study by Publift, mobile friendly sites with mobile ads show 50% increase in customer engagement.

Imagine if you’re about to cross a bustling city street and suddenly, in the corner of your eye, you spot a 50% likelihood of an oncoming car. It’s considerable, right? In a similar fashion, the findings from Publift’s study, pointing towards a 50% surge in customer engagement for mobile-friendly sites serving mobile ads, can’t be ignored. Integrated within a blog post about mobile advertising statistics, this presents a compelling and influential evidence to readers. It underlines the paramount necessity of adapting or upgrading to mobile-friendly interfaces, not just for aesthetic value, but also for driving substantial user interaction. A potential game changer, it asserts a prophetic prediction where mobile advertising isn’t just an option, but an indispensable strategy for businesses globally.


The realm of mobile advertising has grown exponentially over the past few years, reshaping the digital landscape dramatically. With insightful mobile advertising statistics underlining its power and potential, it has become clear that mobile advertising is no longer optional. It has emerged as a crucial platform that businesses need to leverage to reach their target audience. As technology continues to evolve, the rise in mobile advertising is a trend we can expect to persevere in the foreseeable future. Therefore, advertisers and marketers must unlock its potential to ensure brand visibility and drive user engagement. The numbers don’t lie; the future of successful advertising is mobile. As a marketer, recognising and utilizing this fact could be the key to take your business to new heights.


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