As we tumble headfirst into our fast-paced digital age, the tradition of cooking meals from scratch might feel like an extraneous task for many. The advent of the meal kit industry has significantly shifted the dynamics of our eating habits as meal prepping, grocery shopping and recipe discovery have been simplified, rolled into one exciting package and delivered to our doorsteps. A multi-billion dollar global market, the meal kit industry has experienced monumental growth in a very short span. Dive into this insightful exploration of the meal kit industry statistics, as we unravel its growth trajectories, consumer preferences, competitive landscape and predictions for the future. Prepare to be intrigued by the stirring combination of numbers and narratives, as they throw light on this flourishing industry.

The Latest Meal Kit Industry Statistics Unveiled

The global meal kit delivery services market is projected to reach USD 19.92 Billion by 2027.

Projecting this exponential rise in the global meal kit delivery services market offers a bird’s-eye view of the culinary landscape, shifting from traditional cooking to a more convenient, modernized approach. Highlighting a whopping USD 19.92 Billion expectation by 2027, not only sketches an impressive future trend but substantiates the argument about the industry’s overwhelming progress. With this data within our grasp, bloggers can validate the enticing investment opportunities within the industry while capturing the audience’s attention with the rapid market adaptation of these DIY gastronomical boxes. It’s a telescope into the future, enabling us to examine the profound impact the next generation’s culinary habits will have on the dining table and beyond.

The market size of the online meal kit delivery service industry in the United States reached approximately 4.65 billion USD in 2017.

Delving into the lavish world of meal kit industry statistics, a particular gem catches the eye – the dazzling figure of 4.65 billion USD. This represents the market size of the online meal kit delivery service industry in the U.S. back in 2017. This figure signifies more than just a number; it forms an economic mosaic that conveys the burgeoning popularity of such services. In retrospect, it reflects a dramatic shift in American dining habits, with more and more individuals opting for the convenience, variety, and economy presented by meal kit deliveries. This trend speaks to the wider societal transformation towards digital solutions, setting the stage for a stimulating discussion on the past, present, and future potential of the meal kit industry. The magnitude of this number underscores the vast potential of this market, acting as a beacon to entrepreneurs, investors, and market analysts alike.

Based on household income, approximately 29% of meal kit users in the United States in 2020 earned between $75,000 and $100,000.

Delving into the thriving world of meal kit industry, we uncover a fascinating income-based pattern. Zeroing on the U.S. market, approximately 29% of meal kit enthusiasts have an annual income that falls between the $75,000 and $100,000 bracket. This cool data nugget brims with implications and is a beacon for marketers, business strategists, or anyone interested in deciphering consumer behavior.

This golden mean of the income spectrum seems to be smitten by the convenience and joy of meal prepping through meal kits. Broadly speaking, this key insight lends itself to a useful tool for customizing marketing campaigns, pricing strategies while carving out future expansion plans. It suggests that individuals in this income segment value the perfect blend of time saving, increased meal variety, healthier options, and the sheer pleasure of cooking, which the meal kit industry successfully delivers.

Moreover, the flush 29% represents a solid base of loyal customers who continue to fuel growth in the industry. Recognizing their value preferences and shopping patterns could be instrumental in strengthening customer retention and recurring revenues.

So, this statistic is much more than just a number. It highlights a pinnacle of purchasing power, a pivot around which the business strategy can be devised, cultivating a cohesive gastronomic journey that syncs with their lifestyle and affluence.

In 2020, 10.8% total U.S. adults said they’ve used meal kit delivery services.

Drawing light on the noteworthy observations from the year 2020, we discover that the usage of meal kit delivery services among U.S. adults rode a cresting wave to 10.8%. This value serves as a signpost, indicating the growing popularity of these convenient culinary solutions and carving out an essential role within the fast-paced lives of today’s population. Weaving this figure into the fabric of our discourse, it underlines key transitions in consumer behavior, painting a crucial picture for industry stakeholders to be aware of. Menu planners, investors, advertisers, and culinary entrepreneurs stand to gain valuable insights into the market trajectory from this significant percentage. It lends itself to predict future consumer trends, further growth opportunities, and illuminating strategies for user-engagement that could nourish and sustain industry growth.

North America captured more than 45% of the total meal kit delivery service market share in 2018.

The statistic illustrating that North America seized more than 45% of the total meal kit delivery service market share in 2018 punctuates the continent’s dominance in this sector. It paints a vivid image of the region’s consumers’ inclination towards convenience, fresh ingredients, and versatile home cooking experiences. Moreover, it serves as a compelling marker of the growth potential for newcomers and established players in the meal kit industry. This revelation can invigorate strategic planning, growth initiatives, and marketing strokes, ultimately shaping the future landscape of this buzzing marketplace.

In 2021, HelloFresh was the top meal kit company in the United States with a market share of 51.5%.

A deeper perusal of this numerical revelation illuminates the dominance of HelloFresh in the 2021 U.S. meal kit industry. They commanded an impressive 51.5% market share, effectively monopolizing more than half of the industry. In dissecting the anatomy of the meal kit market, this figure acts as the beating heart, pumping life into our understanding of current trends and consumer preferences. This data provides essential context, illuminating HelloFresh’s commanding presence and the impact it had on shaping the dynamics of the industry during that year. It also offers a clear benchmark for other industry players striving to close the gap in this competitive arena. So wrap your forks around this juicy tidbit, relish it, as it flavors our conversation of meal kit industry statistics.

The number of individuals who used meal kit services like HelloFresh in the U.S. in 2020 amounted to 5.86 million.

Highlighting a substantial figure such as the 2020 user base of 5.86 million individuals in the U.S. for meal kit services like HelloFresh truly underscores the upward trend and increasing popularity of these services within the food industry. The statistic serves as an effective barometer indicating not only the rapid growth of the industry but also laying down the potential marketplace for new entrants. It further provides an understanding of the customer behaviors and preferences shifting towards convenience and healthy home-cooked meals. Thus, in a blog post about the meal kit industry, such a statistic captures the vibrant pulse of the booming industry and crystallizes the gravity, scale and appeal of such services to an ever-burgeoning user demographic.

The Asian market is projected to experience the highest growth in the meal kit delivery service sector from 2021 to 2027.

Peeling back the layers of this statistic, one discovers fascinating implications for the future of the meal kit delivery service sector. Dominating the growth forecasts for 2021 to 2027, the Asian market comes into focus as a pivotal player that cannot be overlooked in shaping the industry trajectory. The predicted high growth heralds an era of significant shifts in Asian consumers’ eating habits and preferences, signaling ripe opportunities for industry stakeholders to penetrate, innovate, and thrive.

Unpacking this data further within the blog post can paint a comprehensive picture of both the evolving culinary landscape and the critical business dynamics in play. This trend signifies the ushering in of increased convenience, exploratory food experiences, and healthier lifestyle choices into the Asian markets.

Moreover, it lays a roadmap for meal kit companies, by highlighting the potentials in geographies that offer enormous untapped markets, keen on welcoming new, innovative food solutions. This underscores the necessity for such companies to adapt and align their strategies to cater to this growing demand, potentially pivoting towards more region-specific meal kits, focused marketing strategies, and localized sourcing.


The meal kit industry has significantly evolved over the years, illustrating remarkable growth and reception from consumers. The fascinating statistics presented in this blog post not only showcase the industry’s current success but also hint at a promising future. Convenience, variety, and the advent of health-focused options have spurred its popularity. However, with shifts in consumer habits and the competitive nature of the market, it’s apparent that providers cannot rest on their laurels. They need to continually innovate and offer value to remain relevant. As a part of the booming e-commerce landscape, the meal kit industry is undoubtedly one to keep an eye on. Whether you’re a consumer looking for more mindful and convenient meal choices, or a business owner seeking opportunities in the food sector, the meal kit industry has something to offer and is poised for continued growth.


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