How To Start A Kennel Boarding Business

Starting a kennel boarding business requires researching local regulations, obtaining necessary licenses and certifications, securing a suitable facility, buying needed equipment, setting competitive rates, hiring experienced staff, and implementing an effective marketing strategy.

Starting a kennel boarding business can be a rewarding venture for those who have a passion for animals and a desire to provide top-notch care for their furry companions. As pet owners increasingly seek reliable and trustworthy boarding services for their pets, the demand for kennel facilities has never been higher. However, like any business, setting up a successful kennel boarding operation requires careful planning, knowledge of the industry, and a solid understanding of the needs and expectations of pet owners. In this blog post, we will explore the essential steps and considerations involved in starting your own kennel boarding business, enabling you to embark on this exciting entrepreneurial journey with confidence.

How To Start A Kennel Boarding Business: Step-by-Step


Step 1: Market Research,

Research the pet industry and local demand for dog boarding. Identify competitors, their offerings, strengths, and weaknesses, while considering trends, customer requirements, and potential business gaps to fill in order to effectively tap into the market.

Next Step

Step 2: Drafting a Business Plan,

Create a comprehensive plan outlining your business’s vision, mission statement, marketing strategies, financial and operational strategies. Clearly define your target audience, services offered, pricing structure, and promotional plans to effectively reach and engage potential customers.

Next Step

Step 3: Legal Structure and Licensing,

Once you have decided on a suitable business structure (sole proprietorship, partnership, corporation, etc), take the necessary steps to register your business and obtain any relevant licenses and permits mandated by your jurisdiction in order to commence operations legally.

Next Step

Step 4: Location and Facilities,

When looking for a location for a kennel, ensure it aligns with zoning laws. Additionally, plan for enough space to accommodate housing, feeding, play areas, and grooming facilities. It’s vital that the facility is secure, safe, clean, and comfortable for dogs.

Next Step

Step 5: Equipment and Suppliers,

In addition to procuring essential equipment like crates, beds, feeding bowls, toys, grooming equipment, cleaning tools, etc., it is crucial to identify suppliers for dog food, toiletries, medicine, and other necessary supplies to ensure the smooth operation of the business.

Next Step

Step 6: Staffing,

Hiring a dedicated team of experienced and passionate professionals, such as kennel managers, dog handlers, and assistants, is vital to effectively manage the business operations, ensuring the highest level of care for our furry clients.

Next Step

Step 7: Services and Pricing,

In addition to offering basic boarding, our services include grooming, training, and pet taxi services. Our pricing is set to be both competitive in the market and ensure profitability for our business.

Next Step

Step 8: Policies and Procedures,

Developing standard operating procedures is essential for efficient day-to-day operations in any business. This includes creating guidelines for check-in and check-out policy, care operations, feeding schedules, sanitation procedures, and emergency handling to ensure smooth and effective management.

Next Step

Step 9: Insurance,

It is crucial for kennel businesses to secure appropriate insurance coverage to safeguard against the potential risks of animal injuries, illnesses, property damages, and employee-related incidents, minimizing financial liabilities and ensuring protection.

Next Step

Step 10: Marketing,

Design a marketing strategy with a captivating logo, eye-catching signage, a user-friendly website, and a vibrant social media presence. List your business online, distribute brochures, and participate in local events for effective promotion.

Next Step

Step 11: Opening and Operation,

Once everything is in place, make a grand opening announcement. Continuously enhance services using initial customer feedback, prioritizing outstanding customer service, maintaining utmost cleanliness, and ensuring the dogs’ comfort and safety are always upheld.


Starting a kennel boarding business can be a fulfilling and profitable venture for dog lovers. By following the steps outlined in this guide, you can lay a solid foundation for your business and set yourself up for success.

Remember to thoroughly research your local market, develop a comprehensive business plan, and secure the necessary permits and licenses. Investing in the right facilities and equipment, as well as hiring and training a dedicated staff, will ensure that your kennel provides a comfortable and safe environment for furry guests.

Marketing your business effectively through various channels, such as social media and partnerships with local pet-related businesses, will help you attract and retain clients. Additionally, providing exceptional customer service and tailoring your services to meet the individual needs of each dog and their owner will set you apart from the competition.

As you embark on this entrepreneurial journey, prepare for challenges and adapt your strategies as needed. With dedication, passion, and a commitment to providing top-notch care for dogs, your kennel boarding business has the potential to thrive and become a go-to destination for pet owners seeking trustworthy and reliable boarding services.

Best of luck on your new venture, and may your kennel boarding business bring joy and peace of mind to dog owners in your community!


Check out our FREE Basecamp for Builders!

…with step-by-step guidance to key business building tasks and 30+ lists with curated information.