How To Start A Home Staging Business

To start a home staging business, you should first acquire necessary design skills, then create a comprehensive business plan, secure funding, register your business, purchase needed furniture and décor, market your services, and build relationships with real estate agents and developers.

Are you passionate about interior design and have a talent for making spaces look their absolute best? Have you ever walked into a room and immediately had ideas for how it could be transformed into something truly stunning? If so, then starting a home staging business might be the perfect venture for you. Home staging is a booming industry that helps homeowners sell their properties faster and at higher prices. In this blog post, we will guide you through the steps of starting your own home staging business and give you some valuable tips and insights along the way. So, if you’re ready to turn your passion for design into a profitable enterprise, keep reading to learn how to get started in the exciting world of home staging.

How To Start A Home Staging Business: Step-by-Step


Step 1: Market Research

Researching your local real estate market and understanding the types of properties that sell, as well as your target audience, is vital for the success of your home staging business. This knowledge will help you effectively create appealing and marketable spaces that attract potential buyers.

Next Step

Step 2: Gain Experience

Gaining experience in home design or interior decorating before launching your home staging business is crucial. By doing so, you will not only build your expertise and skills but also enhance your understanding of the industry and the needs of your potential clients.

Next Step

Step 3: Business Plan

A comprehensive business plan is essential as it maps out your business goals, target market, financial projections, and marketing strategy. This meticulously crafted document serves as a roadmap for your business, directing operations, attracting potential investors, and ensuring long-term success.

Next Step

Step 4: Business Registration

In order to establish a legitimate and trustworthy business, it is imperative to register with the relevant government entities and acquire the necessary licenses and permits. These steps are crucial to ensure compliance with regulations and enhance your business reputation.

Next Step

Step 5: Business Insurance

Business insurance is crucial for protecting your home staging business. Moving expensive items carries the risk of damages. With insurance, you’ll have financial coverage and peace of mind in case of any unforeseen accidents or incidents.

Next Step

Step 6: Build Portfolio

Creating a compelling portfolio exhibiting your expertise and unique style is crucial to prove your capabilities to potential clients. It serves as tangible evidence of your accomplishments and inspires confidence in hiring your services.

Next Step

Step 7: Purchase Necessary Equipment

To successfully stage homes, it is essential to invest in a comprehensive range of equipment such as furniture, decorations, lighting fixtures, and more. Emphasizing the importance of having all the necessary supplies to create visually appealing and inviting spaces.

Next Step

Step 8: Pricing Strategy

In order to develop a successful pricing strategy for your services, it is essential to conduct thorough research on pricing ranges within the home staging industry. Ensuring that your prices are both competitive and profitable will help you attract customers while maintaining a sustainable business model.

Next Step

Step 9: Market Your Business

In order to effectively promote your business and reach more potential clients, it’s crucial to employ diverse marketing strategies such as digital marketing, print media, and attending networking events to cultivate awareness.

Next Step

Step 10: Build Client Relationships

Establish strong relationships with clients through exceptional service to encourage repeat business and referrals. Client satisfaction leads to repeat business and word-of-mouth referrals, promoting growth and success.


Starting a home staging business can be a rewarding and profitable venture for those with a creative eye and a passion for interior design. By following these steps and utilizing the tips provided, you can establish a strong foundation for your business and achieve success in this thriving industry.

Remember that building a successful home staging business takes time, effort, and dedication. It is vital to continuously refine your skills and stay updated with the latest trends in the real estate market. Additionally, networking and building relationships with real estate agents and other professionals in the industry will help you generate leads and grow your client base.

Don’t be afraid to take risks and think outside the box when staging a home. Your creativity and unique approach will set you apart from the competition and make a lasting impression on potential buyers. Always aim to exceed your clients’ expectations and deliver exceptional results.

Lastly, never underestimate the importance of marketing and building a solid online presence. Utilize social media platforms, create a professional website, and showcase your work through high-quality photographs. Word-of-mouth recommendations and positive reviews will also play a crucial role in attracting new clients.

Starting a home staging business can be a fulfilling and profitable journey. With the right skills, knowledge, and determination, you can transform vacant properties into visually appealing spaces that attract potential buyers. Take the necessary steps outlined in this guide, and soon enough, you will be on your way to a successful home staging career.


Check out our FREE Basecamp for Builders!

…with step-by-step guidance to key business building tasks and 30+ lists with curated information.