In an era where digitalization triumphs traditional practices, the gifting industry has witnessed a paradigm shift too. Gone are the days when gifts were purely physical. Today, it’s the time of gift cards, affording flexibility and offering a wide range of choices to the receiver. This blog post dives deep into the evolving dynamics of the gift card market, unveiling key facts and figures about its global size. Explore prolific information about market growth trends, regional statistics, and market predictions for the future. Whether you’re an industry player or a curious passerby, these fascinating insights about the gift card market’s size statistics can help you better comprehend the monumental rise and the potential outlook of this thriving industry.

The Latest Gift Card Market Size Statistics Unveiled

In 2019, the global gift card market was valued at USD 619.25 billion.

Casting a light on the colossal magnitude of the global gift card industry, the figure of USD 619.25 billion, etched in the annals of 2019, seamlessly integrates into the tale of market size statistics. The essence of these staggering numbers is not just their sheer scale. Instead, it links directly to the pulsating heart of a booming gift card market, illustrating a flourishing industry brimming with potential. The whispered promise in these figures punctuates the growth trajectory the industry is hurtling along, all the while underscoring the significant revenue earning potential. Hence, the enormity of this snapshot in time can be likened to a lighthouse illuminating the vast ocean of the gift card industry.

The gift card market is expected to register a CAGR of 14.9% over the forecast period 2020 to 2025.

Highlighting the predicted CAGR of 14.9% for the gift card market from 2020 to 2025 in the blog post might serve as a significant figure for readers. Firstly, it showcases a rapidly growing and lucrative trend in the gift card industry, which could attract the attention of investors, marketers, or entrepreneurs who are considering diving into this sector. Moreover, it provides a critical foresight into approaching market dynamics, potentially assisting decision-makers in strategically planning for future business endeavors. Lastly, an understanding of such a strong growth rate further elucidates how gift cards are increasingly becoming a preferred gifting method, encouraging retail industries and beneficiaries to pay attention to this rising phenomenon.

The U.S. gift card market size was valued at $130 billion in 2019.

Unveiling the magnitude of the U.S. gift card market, one finds a robust value of $130 billion in 2019. This figure serves as a milestone gem in the treasure trove of the blog post about gift card market size statistics. It unravels not only the significant growth and power of the gift card industry, but also alludes to the palpable influence it wields on consumer behaviour and market dynamics. Moreover, this is a testimony to the evolving purchasing habits and growing fondness for gift cards among Americans. It’s like a yardstick, providing context, depth, and perspective as readers journey through the realm of the gift card market, its evolutions and revolutions.

By 2027, the Gift Card market size is expected to reach at $1.9 trillion.

Navigating through the economic landscape of the future, we cannot overlook the escalating prominence of the burgeoning gift card industry. By 2027, the projected market size stands at a staggering $1.9 trillion. This formidable figure not only underscores the growing acceptance and robustness of the gift card economy, it also illustrates the undeniable influence and impact that this sector may bestow upon global financial trends.

In context with our recent blog post about gift card market size statistics, this projections offers a critical view into the future. It takes us on a journey, painting a vision of the scale and potential this market holds, thus enabling readers and investors to grasp the opportunities that lie beyond the horizon. Whether one is a seasoned investor delving for perspectives, a market researcher looking for trends, or simply an interested reader, this statistic can be both a road map for investment and a weather vane guiding the strategic planning in other industries. It is a beacon of enlightenment shining light on unseen economic opportunities, business models, and consumer behavior shifts.

Hence, this seemingly simple number, $1.9 trillion, carries on its shoulders the weight of future financial shifts, soaring economic potential, and the undeniable testament of consumer preference. It is the lifeblood pulsing through the veins of the conversation around gift card market size statistics.

Open-loop segment dominated the market with a revenue share of 46.9% in 2019.

Drawing upon the intriguing insights of the dynamic gift card market, it’s fascinating to observe the dominance of the open-loop segment, commanding a weighty 46.9% of market revenue back in 2019. This notable revelation unveils an immediate spark of interest for market observers and participants to delve deeper, not only acknowledging the sheer magnitude of the participation of the open-loop segment but also shedding light on potential deployment of investment and strategies. The statistic carries significant implications, influencing market trends, investment decisions, and fueling discussions on future growth trajectory.

the global e-gift card market size reached US$ 358.87 Billion in 2019.

Residing at the intersection of commerce and technology, the astounding figure of US$ 358.87 Billion represents the global e-gift card market size in 2019. When weaving the narrative of our blog post about gift card market size statistics, this number is especially striking. It offers a solid cornerstone illustrating the sheer magnitude and potential of the e-gift card market globally. Not only does it underscore the financial weight this virtual gifting method carries, but it also illuminates the trajectory of consumer behavior shifting towards digital platforms and the promising future it suggests. Furthermore, this significant market value signifies the vast opportunities awaiting businesses that engage with e-gift card services, shaping their strategies in accordance to the vibrant e-commerce landscape.

It is projected that the E-Gift card market will reach a value of US$ 1,689.07 Billion by 2025.

Projecting the E-Gift card market to soar to a staggering value of US$ 1,689.07 Billion by 2025 sends a powerful message in the context of a blog post about gift card market size statistics. This vivid statistical proclamation illuminates the dynamism and robust growth expected in the E-gift card realm. It’s a testament to how technology is driving transformative changes in consumer behavior and gift-giving traditions, paving the pathway for the digital revolution in the gifting industry. In essence, this statistic morphs into a vital compass, guiding businesses, investors, and market-watchers alike in understanding not only the current landscape of the gift card market but also foreseeing its promising trail for the next couple of years.

Digital gift cards are expected to post a CAGR of 17.9% during 2017-2023.

The explosion of digital gift cards, predicted to rocket with a CAGR of 17.9% between 2017-2023, is a key piece of the puzzle, unlocking the vast potential of the gift card market. It’s as though we are peering through a looking glass into the future of this industry. This metric not only underscores the accelerating pivot towards digital solutions but also signals the emerging trends that entrepreneurs, retailers, or investors should be aware of for strategic decision-making. Amidst a rapidly digitalizing economy, this robust growth forecast for digital gift cards paints a promising picture and underscores a crucial trend – a shift from tangible gift-giving to digital expressions of appreciation. Clearly, stakeholders in the gift card market cannot afford to ignore this ascending trajectory of digital gift cards.

The US gift card market reached a value of US$ 160 Billion in 2019.

“As we unwrap the insights within the fascinating realm of the gift card market, one cannot dismiss the colossal impact of the US sector. Standing at an impressive valuation of US$ 160 Billion in 2019 alone, this figure reveals a thriving industry, signaling not just the immense consumer reliance on this handy gifting option, but also hinting at the potential it holds for businesses. In a world where the perfect gift is increasingly hard to find, this eye-opening statistic portrays the captivating part gift cards are playing in shaping modern gifting trends.”

Global B2B gift card market size was valued at USD 21.41 billion in 2020.

Highlighting the value of the global B2B gift card market at USD 21.41 billion in 2020 serves as an essential milestone in assessing the economic pulse of the market. It brings into sharp focus the substantial relevance and the thriving performance of the gift card industry. This remarkable figure underscores the immense potential for growth and profitability in this market, acting as a beacon for interested stakeholders and investors. Furthermore, it signals the significant role the digitization trend has had on boosting gift card acceptance on business platforms, ultimately shaping the contours of the gift card world as we know it today.

The restaurant industry made up for 33% of the gift card market in the US in 2020.

Delving deep into the vibrant tapestry of the gift card sphere, an intriguing highlight emerges – in the whirlwind year of 2020, a solid 33% of the US gift card market was dominated by the restaurant industry. This piece of information serves as a vital link, binding together the narrative of our blog post on gift card market size statistics. A major piece in the puzzle, it underscores the magnitude of the restaurant sector’s contribution, painting a vivid picture of its influence and clout within the gift card cosmos.

The discussions in this blog post acquire an added dimension with this statistic, since it not only signals the industry’s resilience in the face of a pandemic year, but also metaphorically presents a flavourful entrée into understanding consumer preferences, spending habits and the allure of culinary experiences. This sphere of knowledge, hence, not only feeds the curiosity of our readers but also provides actionable insights for marketers, restaurateurs and industry enthusiasts alike. Undeniably, it tips the scale in showcasing the weight that the restaurant industry carries in the unfolding saga of the expanding gift card market.

In the UK, gift card sales increased by 37.2% YoY in 2020.

Reflecting upon this vital information, one can discern that there has been a dramatic rise in the popularity and demand for gift cards in the UK, with an impressive 37.2% YoY increase in sales in 2020. This significant amplification underlines the growing market size and the considerable presence that gift cards now hold in the consumer landscape. In terms of a blog post on gift card market size statistics, this cornerstone data point serves as compelling evidence of the sector’s robust market growth and burgeoning potential.

Australia’s gift card market grew by 4.9% in 2020.

Witnessing a growth rate of 4.9% in Australia’s gift card market in 2020 brings to light an interesting trend in consumer behavior. Amidst the global uncertainty birthed by the pandemic, this statistic not only illuminates the resilient nature of the Australian market, but also points to the rising popularity of gift cards as an ideal gifting solution. Providing an insightful context for further study, this growth statistic represents an increasing shift towards more practical and versatile gifting options like gift cards. As such, it becomes a pivotal talking point for a blog post discerning gift card market size statistics.

The ‘Employee and Partner Incentive’ segment held 18% of the market share in 2020.

An intriguing element of the 2020 Gift Card Market highlights a fascinating trend, namely the ‘Employee and Partner Incentive’ segment peaking at an impressive 18% of the market share. This resonates with significance, providing insights into how businesses are leveraging gift cards as an effective tool to incentivize their workforce, thereby fostering better relations and boosting productivity. Moreover, it also points to a potential growth area, hinting at an increasing role of non-traditional segments in shaping the gift card industry’s trajectory. Therefore, for entrepreneurs planning to pivot to the gift card industry or established players with an intention of diversifying, this is a trend worth paying close attention to.

The gift card market of Japan was around $26 billion in 2018.

Highlighting the staggering enormity of Japan’s $26 billion gift card market in 2018 serves as a sturdy pillar in our discussion surrounding gift card market size statistics. It effectively imprints the global significance and scale of this flourishing industry on the reader’s mind. It also whets curiosity about the market trends, consumer behavior, and business models that have catapulted Japan to such a noteworthy position. Integrating this information enriches our blog post, offering readers a concrete example of a thriving gift card market.

The ‘Consumer Incentive’ segment is expected to show a CAGR of 15.9% between 2020 and 2025.

Within the intriguing landscape of gift card market, the revelation of the ‘Consumer Incentive’ segment expecting to record a CAGR of 15.9% from 2020 to 2025 serves as a beacon, illuminating the vibrant potential and emerging trends. It paints a vivid picture of an arena where consumer behaviors are shifting at an impressive pace, driven by the allure of incentive-oriented purchases.

With this statistic at the forefront, we can decipher keen insights about market dynamics. The notable growth of this segment underscores the prevalence and effectiveness of incentive-oriented strategies in nudging consumer behavior in the desired direction. This upward trend not only reflects the current state but also sets a powerful narrative for the future evolution of the gift card market.

Moreover, as market participants, having such growing segments in our radar helps us navigate the changing tides more skillfully. It fuels strategic decisions, whether it’s to tap into new opportunities, refine existing tactics or drive innovative offerings that align with this growth trajectory.

In the grand mosaic of gift card market size statistics, this particular piece stands out, providing a compelling glimpse into an evolving consumer trend and underlining the potential that lies therein for businesses ready to capitalize on it.

Retail sector held over 45% share in the overall gift card industry in 2018.

Delving into the heart of the gift card market size, one cannot overlook the dominating presence of the retail sector. With a whopping 45% share in 2018, the retail sector stood as a prime pillar supporting the robust structure of the overall gift card industry. Insight into this figure reveals the key role retail plays, actively shaping the landscape of the gift card market and creating a considerable impact on its size. In turn, this paints a vivid picture of the consumer behavior, laying bare the retail sector’s stronghold on customers’ gift card preferences and spending habits. Understandably, it acts as a valuable litmus test for businesses looking to invest or innovate in this space, by giving them a clear indicator of where the market trend leans towards.

Physical gift cards accounted for over 75% of total sales in 2018.

Unraveling the significance of the statement, one realizes that the dominance of physical gift cards in total sales in 2018 paints a vivid picture of consumer behavior and market trends. It astoundingly reflects how traditional gifting methods continue to hold their ground, accounting for a lion’s share in an increasingly digital world.

This insight becomes even more captivating considering the outreach and penetration of digital platforms during that period. It serves a critical role in guiding businesses, investors, and market players in terms of their strategies, be it focussing on revitalizing physical card designs or optimizing card delivery services. Simply put, understanding the weight physical gift cards carried in the 2018 market helps in designing the pathway for future market maneuvers.

India’s gift card market was projected to reach $88.1 billion by 2024.

Peering into the kaleidoscope of global gift card market trends, the projection of India’s market racing to $88.1 billion by 2024 adds a rich narrative to our blog. The statistics spark intrigue as it highlights a skyrocketing sphere within this vibrant South Asian economy. As we delves deeper into market size statistics, this projection accentuates India’s growing significance in this industry.

The size of the market, encapsulated in this figure, typifies the potential river of revenue flowing in from the subcontinent. It suggests a budding consumer culture ripe for exploration by local and international firms. Drawing attention to this economic powerhouse, we add a compelling dimension to our broader examination of global gift card market trends, shedding light on where the sun might rise next in the world of gift cards.

In 2019, the gift card market in China was valued at $164 billion.

Shining light on the immense value of the gift card market in China, the colossal $164 billion estimate from 2019 speaks volumes. This economic titan of a figure illuminates the tremendous purchasing power and cultural acceptance of this form of exchange in China. Painting a vivid backdrop for a blog post circling around gift card market size statistics, this specific insight underlines the growing prominence and untapped potential within this vibrant sector. An enormous valuation like this one not only marks China as a leading player but also signifies the broader global recognition and adaptation of this modern gift-giving trend.


In summary, examining the various statistics provided paints a clear picture of the immense growth and potential of the gift card market. From the burgeoning e-gift segment to the popularity of gift cards among different age groups, this market continues to offer substantial opportunities for retailers and businesses. Given its anticipated trajectory, businesses must capitalize on this trend and position their strategies accordingly. Irrespective of the occasional challenges, the gift card market size statistics prove that gift cards are more than just a trend – they have become a significant part of the consumer retail landscape. Future growth prospects remain robust, promising a thriving future for this market segment. Thus, understanding these statistics is fundamental for making informed business decisions in today’s competitive retail environment.


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