As our world becomes increasingly health and fitness-conscious, tracking devices like Fitbit have skyrocketed in popularity, providing valuable insights for individuals aiming to achieve an active life. Delving into Fitbit usage statistics not only reveals fascinating facets of our modern fitness-driven culture but also aids in understanding how this tiny gadget is revolutionizing our everyday routines. In this blog post, we are going to explore the extensive world of quantified health by breaking down Fitbit usage statistics, analyzing trends, and investigating user demographics. So whether you’re a devoted Fitbit user or considering getting on board this fitness tracking train, we invite you to join us for an exciting exploration of the data behind our steps, sleep and sweat.

The Latest Fitbit Usage Statistics Statistics Unveiled

As of 2019, Fitbit has shipped over 100 million devices worldwide.

In the captivating world of technology, the remarkable achievement of Fitbit – shipping over 100 million devices globally as of 2019 – paints a vivid picture of its extensive reach and influence. Each device represents a step, heartbeat, or calorie burned, contributing to an intricate mosaic of fitness around the world. It underscores the irresistible allure of the seamless marriage between technology and fitness that Fitbit offers. The sheer volume of devices shipped not only testifies to the brand’s popularity but also suggests a strong, international community of users devoted to health, wellness, and the utility of wearable technology. It solidifies Fitbit’s place in these users’ lives, and this critical piece of information serves as a dynamic launchpad for a deeper investigation into Fitbit usage statistics.

As of 2020, Fitbit’s leading market is the United States, with 12.4 million users.

Highlighting the statistic that “As of 2020, Fitbit’s leading market is the United States, with 12.4 million users” in a blog post about Fitbit usage statistics serves as a key focal point to underline the enormity of Fitbit’s influence in the digital health landscape. Envision this figure as a testament to the brand’s domination in the world’s most lucrative consumer market, the United States. It reflects the triumph of Fitbit’s marketing strategies, product appeal, and its successful establishment as an integral partner in the fitness journey of millions of Americans. This data point further offers an insightful benchmark for comparing Fitbit’s performance across different regions and drawing intriguing conclusions about cultural, economic, and lifestyle influences on wearable technology adoption.

Statista revealed that over 28 million Fitbit devices were sold globally in 2019.

Delving into the impressive figure of 28 million Fitbit devices sold globally in 2019, as highlighted by Statista, paints an intriguing picture of the expanding reach and popularity of Fitbit. These numbers spring forth numerous implications. It heralds a world where health and fitness are no longer confined to gyms or yoga classes but tucked conveniently into a wristband. Simultaneously, it underscores Fitbit’s impact in driving this new-age trend of wearable fitness technology. In the tidal wave of tech consumerism, it also symbolizes the rise of personal data collection through devices. Remember, each of these devices is more than just a fitness tracker. It’s a chronicler of personal habits, leaving profound insights into consumer behavior. Understanding and extrapolating from these numbers, therefore, can offer valuable cues about market trends, shifts in consumer behavior, societal trends around health and fitness, and the revolution of personal tech data collection in our increasingly digitized lives.

The number of active users of Fitbit services was 29.6 million in 2019, an increase from 27.6 million in 2018.

Expanding upon the Fitbit user landscape, one cannot ignore the compelling ascent from 27.6 million active users in 2018 to 29.6 million in 2019. This surge not only indicates a rising popularity of Fitbit services but also sketches a map of health-conscious individuals seeking tech-savvy solutions for their fitness goals. Such a shift in user numbers points towards evolving patterns in fitness trends, cementing Fitbit as an influential player in the wearable tech market. This significant growth, therefore, serves as a cornerstone in our discourse about Fitbit usage statistics.

Fitbit users averaged 7,988 steps daily as of 2018.

Plunging into the intriguing world of Fitbit usage statistics, you’ll discover that the average user strides into healthier lifestyle choices with an impressive 7,988 steps daily, as observed in 2018. Like a pedometer diary etching out the footsteps of an ever-mobile generation, this remarkable figure sheds light on the contours of physical activity patterns among tech-savvy, fitness-conscious individuals. Not merely a number, it engraves a snapshot of collective fitness activities, standing testament to the impact that wearable technology like Fitbit has on quantifying, and potentially boosting, our health pursuits.

As of 2020, 55% of Fitbit users were motivated to exercise by tracking their progress.

Navigating the wellness journey, particularly when involving exercise, can be daunting for many. However, interestingly, an intriguing 2020 statistic revealed that the source of exercise motivation for 55% of Fitbit users comes from tracking their progress. The digital age indeed introduces innovative solutions that shape our experiences.

This percentage is a testament to Fitbit’s transformative impact as a tool, harbouring a dual purpose of not only monitoring but also encouraging regular physical activity for its users. Furthermore, this statistic highlights Fitbit’s appeal as a fitness encourager, a solidifying testament to its significant role in influencing active lifestyles.

Reviewing this data in our blog post about Fitbit usage statistics is a nod to its importance, offering readers valuable insights on the potential effectiveness of Fitbit devices and similar technological aids in their commitment to a healthy lifestyle. Ultimately, integrating this information enables readers to understand the potential benefits of Fitbit usage, elevating fitness ambitions from mere daydreams to tangible reality.

Approximately 13% of smartwatch users in the U.S. chose Fitbit in 2020.

Highlighting that a significant fraction of nearly 13% of smartwatch users in the U.S selected Fitbit in 2020 casts an illuminating beam on Fitbit’s popularity and footprint in the competitive smartwatch market. This chunky proportion asserts its standing as a go-to choice for a substantial user base. Interpreting this data within the scope of a broader discussion around Fitbit usage statistics towers like a lighthouse signalling the brand’s influence, its ability to reel in a compelling percentage of tech-savvy consumers, and its potential to grow moving forward. Hence, peeking into this snippet of data is like opening a window to observe Fitbit’s journey in the bustling smartwatch landscape. Furthermore, it provides a springboard for deeper insights regarding user preferences, market trends, and competitor analysis.

In 2020, it was found that 27.9% of Fitbit users were between 25 and 34 years old.

In a sea of data, this particular statistic stands out, signifying the prominence of adults between the ages of 25 and 34 in the Fitbit universe in 2020. This intriguing detail hints at a bigger picture: that Fitbit is a favorite amongst younger adults, which provides a roadmap for marketing strategies and product development. It sets the stage for focused discussions on how to maintain this demographic’s interest and attract more users from similar or other age brackets. An in-depth exploration of the reasons behind this data might yield fascinating insights into the fitness and health trends among 25 to 34-year olds. It also serves as a launching pad for comparing these findings to the typical usage patterns of other demographic groups, adding depth to the Fitbit usage narrative.

Approximately 55% of wearable device owners in North America use a Fitbit as of 2020.

Unveiling the dominance of Fitbit in the wearable device market, this statistic highlights its major chunk in North America’s wearable tech scene. The 55% adaptation portrays not only Fitbit as a preferred choice but also suggests an ongoing trend that businesses and marketers cannot afford to ignore. For someone penning a blog post on Fitbit usage, this could effectively underline the region-specific popularity and in turn, the potential for targeted promotions or associated product development. Extra layers of the demographic profile can also provide detailed user insights – a vital ingredient for any fitness-related business strategy, expanding your reader’s comprehending of Fitbit’s role in shaping the wearable tech horizon.

As of 2021, Fitbit’s global market share in wearable bands stood at 9.2%, coming third after Xiaomi and Apple.

Drawing from the viewpoint of international market dynamics, the identified statistic – Fitbit’s 9.2% share in the global wearable bands market in 2021, positions it as a significant player in this field. Trailing behind Xiaomi and Apple, this piece of information underscores Fitbit’s competitive standing vis-à-vis giants in this sector.

On the canvas of a blog post discussing Fitbit usage statistics, the 9.2% figure paints a vivid picture of its global acceptance. It demonstrates that despite the fierce competition, Fitbit holds its ground with a respectable chunk of the worldwide market, thereby enjoying the loyalty of millions of users. This reinforces Fitbit’s position not just as another market participant, but a major influencer shaping global trends in the wearable tech industry.

By dissecting this stat, one can explore an array of intriguing facets about Fitbit’s demographic reach, market penetration strategies, and user preference patterns; all of which can offer deeper—and compelling—insights into the Fitbit usage narrative. Thus, serving as a significant stepping stone towards understanding the larger picture.

During the third quarter of 2020, Fitbit shipped 3.3 million units worldwide.

Highlighting the indicator that Fitbit dispatched 3.3 million units worldwide in the third quarter of 2020 exemplifies a strong demand for the brand’s health-focused technology amidst a global pandemic. The figure not only underscores Fitbit’s role in the competitive health monitoring market but also sketches the consumer reliance and faith in the efficacy and utility of Fitbit devices. For readers focusing on Fitbit usage trends, this paints a vibrant barometer of the numerical success and reach of the company in that particular timeline. This statistic is a concrete testament to the popularity and global acceptance of Fitbit gadgets, thus adding credence to any dialogue surrounding Fitbit usage.

Women accounted for 60% of Fitbit users in the U.K. in 2020.

Highlighting that 60% of Fitbit users in the UK in 2020 were women provides a fascinating glimpse into gender preference in health and wellness gadget industry. It offers a profound insight into Fitbit’s audience base, giving a strong indication that Fitbit’s product offerings and marketing strategies resonate well with the daily routines, fitness goals and health-tracking priorities of women. This might serve as an eye-opener for other businesses in the industry aiming to fine-tune their products, marketing strategies, and customer engagement initiatives to appeal more effectively to the female demographic.

The Fitbit app was the fifth most popular health and fitness app in the U.S. in 2019, with over 27.4 million mobile users.

Highlighting that the Fitbit app ranked as the fifth most popular health and fitness app in the U.S in 2019, with a staggering user base of over 27.4 million mobile users, serves as a noteworthy beacon of its widespread acceptance. In a frenzied market space crowded with health and fitness apps, Fitbit’s top-five position underscores not only its popularity but also trusts that a considerable segment of fitness enthusiasts places in it. This statistic is indeed an impressive testament to Fitbit’s prominence and a pivotal checkpoint in our narrative detailing Fitbit usage patterns.

In a 2020 survey, 16% of respondents in the United States reported to own a Fitbit.

The engaging pulse of Fitbit ownership in the United States is illuminated by the revelation from a 2020 survey: a noteworthy fraction of 16% of respondents confessed to owning one of these fitness trackers. This potent snippet of data invites us deeper into the health-minded psyche of the modern American and nudges us to dissect even further. As observers of Fitbit usage trends, this finding funnels us into a broader dialogue about health consciousness, lifestyle choices, and technology’s role in personal fitness in America. It invigorates the broader narrative as it forms a tangible foothold to the extent of Fitbit’s penetration into the everyday lives of Americans, thus adding depth to our exploration on this topic.

In 2019, Fitbit’s R&D spend amounted to 332 million U.S. dollars.

As we delve into the fascinating figures surrounding Fitbit, it’s compelling to shed light on the company’s R&D expenditure in 2019, which soared to a whopping 332 million U.S. dollars. This hefty investment in research and development serves as a testament to Fitbit’s relentless pursuit of innovation and improvement. It reflects the company’s commitment to creating a state-of-the-art, user-centric experience for its customers. This is crucial in understanding the favorable usage statistics, as it substantiates the notion that Fitbit continues to push the envelope to deliver high-performance wearables that resonate with consumers’ evolving fitness needs and help boost their engagement.


The growing popularity of Fitbit is a testament to how this wearable technology has capitalized on the massive health and fitness trend. Analysis of Fitbit usage statistics reveal that it has become an intrinsic part of many people’s daily lives, enabling them to track their physical progress, manage their health, and achieve their fitness goals. Further growth and increased usage are expected as Fitbit continues to innovate and provide relevant, data-driven features to its users. These devices indeed signify a shift in how society values health and wellness, heralding a new era where technology and fitness merge seamlessly.


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