In the ever-evolving world of digital marketing, one method that remains tried, tested, and true is email marketing. By providing direct engagement and an undeniable personal touch, it continues its reign in the marketing kingdom. However, assessing its significance requires more than surface-level knowledge. This blog post delves deep into the world of email marketing market size statistics to give you an intricately detailed view. We will unpack fascinating metrics, trends, and forecasts that paint a crystal clear picture of why email marketing remains an unrivaled strategy, its growth potential, and its future in the digital marketing landscape. Buckle up, as we journey into the data-driven sphere of email marketing, exploring its monumental scope and undeniable impact.

The Latest Email Marketing Market Size Statistics Unveiled

The global email marketing market size was valued at $7.5 billion in 2020.

Unveiling the immense stature of the email marketing ecosystem with a whopping $7.5 billion valuation in 2020, emphasizes the gravity of this digital strategy in today’s business landscape. Brought to life by this eye-popping figure, it’s crystal clear that email marketing is far from being a relic of the past; instead, it’s an evolving, thriving and pivotal tool in a marketer’s arsenal. This stunning figure underscores the reach and impact of email marketing globally, reinforcing the idea that it’s a key player in the arena of digital solutions. As you traverse the terrain of the email marketing market in this blog post, let the magnitude of this statistic guide you, for it houses real-world testament of success and a prediction of a promising future.

The email marketing industry is expected to reach $17.9 billion by 2027.

Highlighting the staggering figure of $17.9 billion as a forecasted worth of the email marketing industry by 2027 poses a compelling narrative in the context of the email marketing market size statistics. It slingshots the concept that this sector isn’t just surviving, but it’s thriving and poised for significant growth. A number of this magnitude catapults the reader into the reality of the influential stature of email marketing in just a few short years. It amplifies the strength of the industry, hinting towards ample opportunities that are waiting in the wings for businesses, marketing professionals, and industry giants. This projection not only underscores the lucrative nature of this sector, but it also stirs speculation on the incalculable potential of future strategies in email marketing. Simply put, it teases the reader’s imagination into acknowledging that the email marketing industry isn’t just a small fish in the big pond – it’s growing rapidly and is a force to be reckoned with.

The Compound Annual Growth Rate (CAGR) for the Email Marketing industry should reach 14.3% from 2020 to 2027.

Understanding the Compound Annual Growth Rate (CAGR) for the Email Marketing industry is like peering into a crystal ball of business growth and potential opportunities. From this statistic, the growth appears nothing short of dazzling – at 14.3%, projected between 2020 and 2027, it’s a numerical affirmation of optimism pulsating within the industry.

In the vast world of a blog post about email marketing market size statistics, this value serves as a beacon of light, illuminating the path for marketing strategists and industry stakeholders. It suggests a sizzling-hot industry, ripe with potential and proliferating at an impressive pace, providing a quantitative testament for the future richness and relevance of the Email Marketing ecosystem.

This projected rise isn’t just a number, it’s a narrative. A story of growth and possibilities. A clear indication of how lucrative and influential the industry is expected to become. And thus, this statistic becomes a pivotal protagonist in our estimation of the industry’s flourishing future.

North America held the largest market share of about 38.2% in 2020.

Capturing a lion’s share of 38.2% in 2020, North America indisputably stamped its dominance in the email marketing market. This potent numeric testament to North America’s commanding position provides invaluable intelligence for marketers around the globe. It suggests a mature market teeming with opportunities and a receptive audience. Indeed, any individual or company looking to tap into or expand within the email marketing sphere cannot afford to ignore this region’s remarkable market force. With North America holding the scepter, the scenario paints a compelling picture of the wider ecosystem, influencing marketing strategies, resource allocation, and future outlooks.

87% of marketers use email marketing to disseminate content.

The gripping pull of “87% of marketers using email marketing to spread content,” illuminates the overarching relevance and utilitarian appeal of this medium in today’s marketing sphere. Nestled within the heart of a blog post about email marketing market size statistics, this percentile acts as a harbinger of the email marketing’s sterling significance and widespread acceptance. Its commanding value is underscored, depicting email marketing not as an alternative, but rather as an indispensable tool in the marketer’s arsenal, hence spotlighting the incredible potential that lies within its grasp. Are you a part of this 87% or might you be missing out on a proven successful marketing strategy?

The click-through rate of emails is 3.71% across all industries.

Delving deeper into the world of email marketing, one fact stands tall – the notable universality of a 3.71% click-through rate across all sectors. Such a percentage forms a critical benchmark for any industry, offering insight into expected interaction levels with emails shared. Interpreting this figure, we begin to realize the inherent potential of email marketing, its profound extent in engaging audiences, and the opportunities it creates in targeted audience outreach. This energetic pulse of interaction, represented by the click-through rate, leads us decisively to the breadth and depth of the email marketing market. From small-scale startups to multinational corporations, this key metric douses the landscape of email marketing in a new light, enabling us to measure, compare, and critically analyze the effectiveness of email campaigns in our ongoing narration.

73% of millennials prefer communications from businesses to come via email.

Setting the stage for email marketing’s powerful role in today’s digital landscape, the figure ‘73% of millennials prefer communications from businesses to come via email’ paints a gripping portrait. Its relevance in a blog post about email marketing market size statistics isn’t just compelling, it thrusts into the spotlight the dynamic influence of email as a communication channel, particularly among millennials. This vibrant snapshot of preference sheds a whole new light on full-throttle engagement strategies, driving home the point that a large segment of the consumer market is more than ready and willing to do business over email. Hence, the potential growth and sustainability of the email marketing industry are far from understated.

99% of consumers check their email every day.

A striking 99% of consumers are in the habit of checking their email on a daily basis, shining a spotlight on the immense potential that email marketing resonates. Diving into the ocean of email marketing, this illuminates a clear path for marketers – a gigantic market that is rarely untouched on any given day. With nearly all consumers making daily rounds to their email inbox, it provides a vast landscape for businesses to penetrate their marketing strategies. Therefore, this percentage is not just a spectacular statistic—it’s a loud and clear bell sounding the unlimited opportunities for marketers in the dynamic ecosystem of email marketing.

Monday emails have the highest revenue per email.

Delving into the ocean of numbers and insights, the intriguing nugget that Monday emails possess the highest revenue per email emerges as a gem of wisdom. This calls for special attention, as it unclores a potential goldmine for email marketers. Amidst the hustle and bustle of the weekly kickoff, it seems that emails have found their moment of fortune.

The relevance of this nugget in the context of email marketing market size statistics cannot be overstated. It becomes even more critical when resources are finite and it’s crucial to pinpoint when the potential payoff from a strategy is the highest. This piece of information can fundamentally influence when marketers schedule their email campaigns for maximum ROI, revolutionizing strategies and reshaping schedules around the advent of a new week. It’s not just the scale of the market, but also the timing that could steer a marketing campaign towards success.

So, not just an enlightening statistic, this is a lighthouse for marketers navigating the vast and unpredictable waters of email marketing. It’s an invitation to cast one’s net at the right time in the charted waters of the marketing sea and reap the fruits of meticulous planning and strategic foresight.

For every $1 spent on email marketing $38 is earned.

Peeling back the curtain on the extraordinary value of email marketing, an intriguing statistic reveals the potential riches hidden within each digital missive. For every single dollar spent on email marketing, an astonishing $38 is returned, transforming humble pixels into a gold mine. The transformative potential of this medium is a crucial takeaway for those diving into the turbulent waters of email marketing market size statistics. Only by recognizing email marketing is not just a cost, but a lucrative investment, can we appreciate and exploit the ocean of opportunities it offers.

The average open rate for all industries is 22.15%

The compelling tale of the “22.15% average open rate across all industries” serves as the pulse of email marketing, the lifeblood reflecting how successful businesses are at enticing their audience to click open their messages. It’s a standard, a benchmark floating across all industries, subtly reminding marketers about the gateway to conversions, behind which lies the vast potential of the market size waiting to be tapped. The story, then, that this statistic whispers in the ears of email marketers can surge to full-blown strategies, painting a clearer picture of how much energy they need to pour into their campaigns to stand shoulder-to-shoulder or a head above this industry-wide average.

Transactional emails have 8x more opens and clicks than any other type of email.

Immersing yourself in the vivid colors of this digit-driven picture, you can almost touch the pulsating significance of transactional emails with 8x more opens and clicks than any other type of email. It’s as if these steadfast soldiers of communication step forward asserting their dominance in the ever dynamic terrain of email marketing.

By holding a magnifying glass to this fact, one can’t help but hear a drumroll in the grand performance of email marketing statistics. It dramatically punctuates the story where size does indeed matter, proving to be a silent hero, influencing the email marketing market size and its pulsating rhythm.

Highlights flashing in the backdrop of this concert depict transactional emails as the lead players, governing the interaction levels and consequently, impacting the depth and width of the market size. They form the sturdy pillars that support and influence the frequency of these email interactions between customers and businesses, ultimately contributing to the humming market size.

When you let this statistic sink in, you’re not merely absorbing a piece of information; you’re giving a standing ovation to the important role transactional emails play in enlarging the scope and impact of email marketing. This overwhelming evidence suggests that elevating their usage could be a tonal shift in orchestrating a grander symphony in the composition of email marketing market size.

78% of marketers have seen an increase in email engagement over the last 12 months.

Spotlighting the statistic ‘78% of marketers have noticed a spike in email engagement over the last 12 months’ paints a vibrant picture of surging interest and effectiveness in email marketing. It insinuates that if nearly four out of every five marketers are observing heightened email responses, it’s an approach whose time hasn’t merely come – it has arrived in a blaze of glory.

The number acts as an indicator of a trend in customer behavior that is leaning towards increased engagement with marketing emails. From the perspective of a blog post on email marketing market size statistics, such an uptick is an essential linchpin in the discussion. It informs readers not merely about the current vigorous health of the market, but also hints at its potential for continued growth and the possible need for businesses to pivot or intensify their focus towards email marketing strategies.

Overall, this stat tilts the spotlight onto the growing reach of email marketing and its capacity to captivate customers, thereby underscoring how sizeable and vital the email marketing market could become in the near future.

21% of emails are opened within the first hour of delivery.

Unraveling the magic equation of email marketing, the significance of a staggering 21% of emails being opened within the first hour of delivery cannot be overlooked. It is like revealing a key, may it be a secret or not so secret, to understanding the pulse and preferences of the audience. It underscores the urgency with which consumers engage with their emails, painting a picture of a market that is alert, responsive, and quick on its feet. This revelation becomes a crucial piece in the enormous puzzle of email marketing market size statistics, offering an avenue for marketers to optimize their strategies, timing their emails to leverage this one-hour window, and potentially leading to increased campaign effectiveness, customer engagement, and eventually, market growth.

35% of marketers send their customers 3-5 emails per week.

Delving into this fascinating statistic that indicates how ‘35% of marketers send their customers 3-5 emails per week’ adds depth to our understanding of current email marketing strategies. It underscores the significance of maintaining a consistent communication line with customers, revealing the favored frequency set by marketers globally. This steady flow of interaction not only enhances brand recall but also subtly reinforces the customer’s relationship with the brand. From a market size perspective, it demonstrates the potential room for growth and dynamic strategies within the email marketing sphere. Ultimately, gauging the nuances of this digital marketing pillar helps businesses better tailor their tactics to optimally engage their audience.

Segmented and targeted emails generate 58% of all revenue.

In the captivating world of email marketing, the potency of segmented and targeted emails can’t be overemphasized. This practice is the bustling engine generating a staggering 58% of all revenue, proving itself to be a potent wizard in the marketer’s magical toolkit. In a landscape dominated by mass-market strategies, it is this personalized approach that paves the way for increased consumer engagement, ultimately applying a turbocharger to revenues.

Emerging from the ashes of blanket, un-personalized marketing strategies, the rise of targeted emails is likened to a phoenix, painting a vivid picture of the current marketing terrain. This datum acts as a powerful beacon, guiding aspiring email marketers out of the fog and towards more effective, consumer-focused strategies. It underscores the bright promise of targeted emails in shaping the future of this industry, and reiterate its vital role in the expansion of email marketing’s market size.

In essence, this statistic is the North Star in the vast expanse of the email marketing market size universe, shining light on the path to revenue and serving as an unwavering testament to the power of personalized communication. By championing targeted emails and heralding its substantial contribution to total revenue, we not only appreciate the evolution of market strategies, but also plot the course of its future trajectory.

The use of emoji in email marketing messages increased 775% from 2015 to 2016.

Diving deep into the realm of email marketing market size statistics, let’s touch upon an intriguing transformation played out between 2015 and 2016 – a whopping 775% rise in the use of emojis in email marketing messages. Now, why does such factoid capture our attention? Well, it serves as a tangible representation of how marketers are continually evolving their strategies to resonate more authentically with their audience. As emojis become an integral part of our everyday digital language, their incorporation into marketing emails suggests that brands are striving to foster a more personal and relatable connection with consumers. Additionally, this leap hints towards how such visual elements might drive engagement rates, suggesting analytics worth being delved into by marketing teams for strategizing their future campaigns.

80% of retail professionals indicate that email marketing is their greatest driver of customer retention.

As we delve into the expansive universe of email marketing market size statistics, one star shines brighter than the rest: the compelling figure that a whopping 80% of retail professionals consider email marketing the key instrument fueling their customer retention. This unmistakable endorsement validates email marketing as an indispensable tool in the marketer’s arsenal, highlighting its efficiency in forging a strong rapport with customers and its immense contributing power to operational longevity. This should capture the keen interest of businesses looking to expand their digital foothold and retain a loyal customer base in the rapidly changing retail landscape.

93% of B2B marketers use email to distribute content.

Venturing deep into the realm of B2B marketing reveals a compelling narrative painted by the numeric backbone of 93% of marketers leveraging email to disseminate content. This dazzling percentage is a striking testament to the continued vitality and efficacy of email as a potent B2B marketing tool, shedding light onto the enormity of its market size.

It gracefully weaves an evocative storyline of prevalence and dominance, serving as an authoritative voice validating the power of email, resonating with marketers far and wide. But more than just numbers, it is the whisper of a dynamic and evolving market, a precursor to the lucrative opportunities that lie in wait, obscured within the world of email marketing statistics. With mass acceptance that nears totality, the tale of this statistic amplifies the significance of an industry that pulses strongly in the heart of marketing and offers a sneak peek into its robust growth prospects.

Mobile opens account for 46% of all email opens.

In the intricate landscape of email marketing, the statistic that mobile accounts for 46% of all email opens casts a revelatory light. Emphasizing its importance, almost half of these interactions occur on mobile platforms, painting a clear picture of a digital world where mobility reigns supreme. As such, it becomes undeniably critical for marketers to design mobile-responsive email formats, thus ensuring an optimized viewing experience. The lack of this adaptation could potentially mean missing out on nearly half of the target audience. This, in turn, stands to both influence and reshape the considerations and strategies utilized by businesses to reach consumers through email marketing. Hence, understanding this statistic is akin to owning a copper-bottomed compass in the fluctuating ocean of the email marketing market size.


The figures and statistics we’ve analyzed clearly demonstrate the vast scope and significant growth of the email marketing industry. Its demonstrated efficacy as a powerful tool for businesses worldwide reinforces its ever-increasing market size. Consequently, enterprises looking to stay competitive and intensify their reach must capitalize on this trend and utilize email marketing strategically. Considering these striking statistics, it’s safe to say that email marketing is not just a passing phase, but a thriving and substantive method of communication that will continue to reshape, drive business growth, and define the future of digital marketing.


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