In the intricate and ever-evolving landscape of marketing, harnessing the power of data is no longer an added advantage, but rather a necessity. Welcome to our blog post about Data in Marketing Statistics, where we unravel the compelling role data plays in shaping marketing decisions and strategies. Through the course of this post, we will delve into not only the importance of data analytics in understanding customer behavior, predicting trends, and making informed decisions, but also how marketers are leveraging these statistics to drive growth, profitability, and customer retention. From small businesses to multinational corporations, data has transformed the way we approach marketing. So, sit back, sip on your coffee, and join us on this enlightening journey into the world of data and marketing.

The Latest Data In Marketing Statistics Unveiled

By 2020, it was projected that individuals create 1.7 megabytes of data every second.

Dive into this ocean of numbers: by 2020, every human was generating 1.7 megabytes of data per second. That’s a colossal flow of information, swimming from each person at any given moment. Picture each byte as a potential clue towards unraveling customer preferences. In the realm of marketing, these data points can be strung together like pearls to form a personalized necklace of insights – a deeply intimate portrait of every buyer. Businesses operating in the digital world, where data inundates us all, quickly realize they’re sitting atop a goldmine. The challenge? Sifting through this vast sea to locate valuable nuggets. This is where data analytics come into play, turning raw data into strategic action, and ultimately, enhancing marketing effectiveness.

Personalization, powered by data analytics, can increase marketing spend efficiency by 10–20% and reduce acquisition costs by as much as 50%.

In the landscape of digital marketing, this statistic illuminates the pivotal role of personalization, underpinned by data analytics. Apparently, the efficiency of marketing spend could be amplified by 10-20% and acquisition costs could massively slash by almost 50%, highlighting a tremendous cost-saving potential. This sheds light on how data can be efficiently harnessed, transforming it into personlized experiences for consumers, which in turn, amplifies marketing spend and minimizes acquisition costs. Such compelling statistic inevitably prompts market leaders to reassess their marketing strategies and consider potent data-driven tactics.

96% of marketers consider data analytics to be critical for success in marketing.

As we traverse the intricate labyrinth of marketing strategy, a compelling beacon of light emerges from this statistic – 96% of marketers view data analytics as a crucial element for triumph in marketing. This high figure insinuates the unspoken agreement in the marketing community about the indispensable role that data analytics plays.

Without its strategic utilization, marketers would indeed be navigating blind, missing opportunities to hone their strategies based on customer behavior and trends. This numerical insight underscores the reality that data-driven decisions are no longer a luxury but a threshold requirement in today’s dynamic and highly competitive business landscape.

For those crafting a meaningful blog about Data in Marketing Statistics, they can leverage this statistic not merely as an interesting fact, but as a compelling testament to the indispensability of data in strategic decision-making. It speaks to all – whether novices treading the initial steps of data incorporation or seasoned professionals seeking to reinforce their data-centric strategies.

In 2019, over 59% of marketers indicated that data-driven personalization improves customer experience and generates higher ROIs.

Crunching these figures into perspective, it illuminates a key insight: the powerful duo of data-driven personalization and enriched customer experience. It’s akin to hitting two birds with a single, data-charged stone. Circling in on the whopping 59% of marketers who confirmed this approach in 2019, this insight provides an invaluable compass for fellow marketers to navigate the vast ocean of marketing strategies for improved returns on investments. Therefore, in the discourse surrounding Data in Marketing Statistics, this illuminates the path for efficiency and profit maximization. It’s almost like the North Star guiding marketers’ decisions, reinforcing the relevance of customer centricity in cultivating rich dividends in any marketing campaign.

92% of marketers report using data-driven marketing for campaigning strategies.

In the high-stakes arena of marketing, knighting your strategy with the power of data, as per the vivid testament of 92% of marketers, becomes a game-changer. With this statistic painting a stark picture in bolder colors, we discern that data-driven marketing isn’t just a passing trend, but rather a marketing imperative igniting successful campaigning strategies. This fact poses a compelling narrative of how indispensable and influential data has become in the battleground of marketing. It breaks open a whole new understanding and appreciation of data-injected strategies within marketing initiatives, underlining the necessity of having a finger on the pulse of data analytics in marketing.

88% of marketers use data provided by third parties to understand their audience better.

Diving into the heart of this interesting statistic, we unearth a compelling narrative about the critical role data plays in today’s marketing landscape. With 88% of marketers leveraging third-party data to sharpen their understanding of their audience, it underscores a new, data-driven era in marketing. This statistic serves as a beacon, illuminating the evolving terrain of marketing strategies, where data is the compass guiding marketers to their target audience. In the grand scheme of data in marketing statistics, this is akin to a plot twist in an intriguing tale which reveals the increasing reliance on external data sources for audience comprehension, ultimately impacting marketing decisions, campaign designs, and customer engagement.

64% of marketing leaders reported that data-driven strategies are vital in today’s economy.

Delving into the heart of the matter, the statistic indicates that 64% of marketing leaders underscore the pivotal role of data-driven strategies in today’s dynamic, digital-first economy. It gives life to the idea that measured, analyzed, and enacted data isn’t merely a useful tool, but a necessity, for the modern marketer. It underscores data adaptability as an essential trait that distinguishes viable, vibrant marketing strategies from outdated, underperforming ones. In the scope of a blog post about Data in Marketing Statistics, this fact shines a spotlight on the increasing reliance on data in shaping and steering marketing decisions. It begs the reader to critically consider the potential blind spots in marketing efforts not backed by solid data foundations, emphasizing the breadth and depth of insights that data can provide.

By 2023, the global big data and business analytics market is projected to reach $274.3 billion.

Examining the forecast of the global big data and business analytics market reaching a prodigious $274.3 billion by 2023 serves as a clarion call to marketers worldwide. Being on the cusp of an impending data revolution, the rise and dominance of digital marketing landscapes require marketers to be au courant with data-driven decision making. Essentially, this statistic foreshadows not just the inevitable expansion in market size, but also suggests a surge in the demand and dependence on data analytics tools. This represents a pivotal shift in marketing approaches, nudging towards more personalized and precisely targeted strategies. It also encourages marketers to adopt and invest in big data analytics, inclining towards more sustainable and performance-based result-oriented methods.

The upward trajectory in this statistic is more than just a number; it’s an exciting narrative of the incredible role that big data and analytics are set to play in revolutionizing future marketing landscapes.

87% of marketers consider data their organizations’ most underutilized asset.

Diving deep into the world of data and numbers lights up the stage for an enlightening revelation. Like a pulsing beacon in the fog, the statistic ‘87% of marketers consider data their organizations’ most underutilized asset,’ reveals a significant intensity of truth. Amid the rising influence of digital marketing industry, the vast potential of data remains an undestroyed treasure trove for many organizations, waiting to be explored.

This statistic casts an imposing shadow, reflecting the dormant power of data, looking in from the sideline, underused yet itching to prove its worth. With almost nine out of ten marketers ready to vouch for data’s underutilized potential, we know we are sitting on a gold mine, ready to unlock a wealth of strategic potentials.

Consequently, as we press forward in the quest for utilizing data more effectively, this statistic serves as a compelling pointer, instigating us to reevaluate our data strategies. Innovative use of data can open a myriad of opportunities, leading to insightful decision-making and effective marketing tactics, resonating all across the tech-centric, data-driven landscapes of today’s marketing world.

67% of businesses rely on CRM data for target audience segmentation.

Delving into the heart of the data world, with its oceans of bytes and bits, an intriguing number appears: 67% of businesses harness the power of CRM data for target audience segmentation. This sheds light on the vitality of data in the strategic theater of marketing. This figure doesn’t merely stand for a percentage but signifies the growing reliance on CRM data, a tool that allows a granular categorization of audiences – an essential strategy for personalized marketing.

In the blog post discussing the importance of data in marketing statistics, this metric becomes a pivotal point. It attests to the ever-growing symbiosis between technology, particularly CRM systems, and marketing endeavors. It’s a testament that marketing is no longer a one-size-fits-all game, but a complex puzzle where each piece, or in this case each byte of data, is tailored for a particular audience segment – augmenting marketing efficiency, relevancy, and consequently, the ROI.

About 73% of company data goes unused for analytics, which is a huge opportunity lost for marketers.

The chilling revelation that approximately 73% of company data remains untouched for analytics sends a shudder down the spine of forward-thinking marketers. This gold mine of untapped potential, laying dormant and gathering digital dust, signifies missed opportunities galore. In a data-driven world, meticulously scrutinising data can yield a cornucopia of actionable insights, equipping marketers with the power to personalise, optimise, and strategise with extreme precision. Neglecting such a monumental percentage of data is akin to walking blindly on a path ripe with potential pitfalls and hidden treasures alike. In a blog post on Data In Marketing Statistics, this untouched 73% is a screaming siren demanding attention – insight that urges marketers to alter their existing practices, dive deep into the data seas, and discover pearls of wisdom from the ocean bed of ignored datasets.

90% of the world’s data was created in the last two years.

Immerse yourself in a world where 90% of its data burgeoned only within the past couple of years. Now imagine the teeming wealth of potential this presents for deciphering and exploiting marketing insights. The surge in data creation isn’t negligible. It signifies an increasingly digital-dependent world, where consumers’ every click, share, and like leaves a data trail.

Every piece of data sends a message, narrating a unique story about consumers – their choices, preferences, and dislikes. The advantage for marketers is twofold. First, this eruption of data serves as a rich trove of knowledge, informing strategic decisions, optimizing campaigns, and propelling ROI through targeted marketing efforts.

Secondly, this fresh wave of data is relatively untapped. In this data jungle, trailblazers who harness and transform raw data into actionable insights can gain a significant edge over competitors. For an industry increasingly fueled by data, the recent explosion of information could not only be transformative, it could be revolutionary, heralding new trends in data-driven marketing.

51% of marketers are not confident that they have the right marketing technology tools needed to collect and analyze data.

In the realm of marketing, data is the golden compass to successful campaigns. Consequently, it’s quite surprising, if not alarming, to contemplate that more than half of marketers, specifically 51%, express uncertainty in their arsenal of marketing technology tools for data collection and analysis. This finding serves as a reminder of the critical predicament faced by marketing professionals today – equipped with an avalanche of data, but grappling with the right shovels (i.e., tools) to sort, understand and utilize it effectively. Thus, this eye-opener of a statistic underscores the importance of investment in training and tool acquisition by businesses, as the inability to harness data correctly has a direct impact on making informed and strategic decisions in marketing.

Only 29% of marketers are effectively utilizing data for meaningful business impact.

Unmasking the essence of this statistic gives us insight into a dormant potential residing in the realm of marketing. The number speaks volumes – with only 29% of marketers harnessing data effectively for significant business impact, it uncovers a gaping 71% opportunity area. This disparity underscores the compelling reality that a wealth of marketers are yet to tap into the transformative power of data, gleaning pivotal insights that could tailor marketing to become a precision tool of business impact.

In the realm of a data-driven world, this number serves as a wake-up call. By spotlighting this through a blog post on Data in Marketing Statistics, we let the audience grasp the underutilised power of data. It’s a powerful nudge, beckoning marketers to upskill in data-driven decision making, thereby opening new avenues for optimizing effectiveness and deepening business outcomes.

91% of senior marketers believe that successful brands use customer data to drive marketing decisions.

In the landscape of a data-driven marketing environment, the statistic – ‘91% of senior marketers believe that successful brands use customer data to drive marketing decisions’ – provides profound insights. This percentage powerfully underlines the significant role that customer data assumes in shaping marketing strategies. Not only does it highlight the trust placed in data analysis by industry leaders, but it also reflects the evolving nature of modern marketing where customer information is no longer a luxury, but a necessity. This valuable piece of information could drive our discussions further on how harnessing customer data could potentially make or break your business’s marketing game – a topic that is undoubtedly worth exploring in our blog post about Data In Marketing Statistics.

61% of marketers say improving data quality is the most challenging obstacle to data-driven marketing success.

Diving into the realm of data in marketing statistics, an intriguing facet unraveled, throwing light on the hurdles marketers face in pursuing data-driven success. According to the numbers, an astonishing 61% of marketers pinpointed data quality improvement as their most formidable obstacle. Such figures are crucial prisms through which we evaluate the rough terrain marketers must venture into to optimise their data-driven strategies. Without a doubt, the quality of data, a significant concern for over half of the respondents, can make or break effective marketing campaigns. Aspiring to realize the utmost potential of data-driven marketing hinges significantly on conquering this challenge, validating the criticality of this statistic.

Nearly 50% of brands are using second-party data to gain more insights, reach new audiences and create better marketing campaigns.

Delving into the realm of data-driven marketing, one cannot overlook the striking fact that nearly half of all brands are harnessing the power of second-party data. This is a goldmine of fresh perspectives, enabling brands to tap into new customer bases and optimize their marketing campaigns with unprecedented insight. Thus, unveiling the significant role of this statistic in the marketing cosmos, this narrative paints the landscape of a new marketing frontier where data is the guiding compass, steering brands towards a more fruitful engagement with their diverse audiences.

80% of marketers believe that data makes their marketing efforts more efficient.

In a universe fueled by the ever-evolving field of marketing, data is the lifeblood that keeps the heart pumping efficiently. The given statistic – a staggering 80% of marketers have faith in the transformative power of data – provides a compelling testament to its crucial role within marketing parameters.

This golden nugget of information interwoven into a blog post about Data In Marketing Statistics not only serves as hard evidence of the growing affinity between marketers and data, but also illuminates the profound impact that data has on making marketing stints more targeted, personalised, and thus, markedly more efficient. It accentuates how, in an arena as dynamic as marketing, data has emerged as the cardinal compass, directing marketers towards enhanced effectiveness and amplified success.


In the constantly evolving realm of digital marketing, leveraging data has become a non-negotiable part of a successful strategy. It’s clear that companies who acknowledge the vital role played by data and marketing statistics, and who effectively integrate them into their marketing efforts, gain a significant competitive edge. Such data-driven marketers can optimize their marketing campaigns, engaging with potential customers more effectively, and driving higher conversion rates, improved customer retention, and ultimately, stronger business growth. Thus, it’s paramount to not only understand the importance of these statistics but also invest in tools and talent for effective data interpretation. Embracing the power of data in marketing could be the game-changing strategy your company needs to excel in this digital age.


0. –

1. –

2. –

3. –

4. –

5. –

6. –

7. –

8. –

9. –

10. –

11. –

12. –

13. –

14. –

15. –

16. –