In today’s digital age, television has seamlessly integrated with the internet, giving birth to a revolutionary advertising platform known as Connected TV (CTV). Amidst this radical shift, it has become essential for businesses to understand the dynamics of CTV advertising. This evolving landscape has significantly altered the way audiences consume content. In this blog post, we will unpack the most crucial and up-to-date Connected TV advertising statistics to help marketers navigate through this realm effectively. These statistics will illuminate how this exciting medium is redefining the advertising playbook and how best to utilize it in your strategic gameplan.

The Latest Connected Tv Advertising Statistics Unveiled

Connected TV (CTV) advertising spend in the United States is set to increase by 40.1% to $11.36 billion in 2021.

Reflecting upon the striking escalation of Connected TV (CTV) advertising expenditure in the United States, projected to surge by a whooping 40.1% to reach $11.36 billion in 2021, serves as a testament to the pivotal shift occurring within the advertising industry. This upswing in CTV advertising speaks volumes about the increasing recognition of CTV as a potent and lucrative platform in reaching tech-savvy audiences. Undeniably, the escalating investment in this domain illuminates the future trajectory of the advertising industry, positioning CTV as an indispensable player in creating influential advertising strategies. This underpins the thrust of our blog post, offering revealing insights about the ongoing revolution in CTV advertising sector.

83% of households in US are projected to be connected TV users in 2021.

Envision, if you will, a gargantuan wave, one that encompasses nearly 83% of all U.S. households. This wave, however, isn’t composed of water, but of the burgeoning force of connected TV users projected in 2021. What does this mean for those delving into the world of connected TV advertising?

In this landscape teeming with potential viewers, your brand isn’t simply tossing a message in a bottle into the proverbial sea. Instead, it’s essentially commandeering the communication vessel of the future, directly reaching into the living rooms and lives of over four-fifths of American households.

Brace yourself to harness the tidal power of such data. Once grasped, this statistic unleashes a gateway of opportunities in segmenting, targeting, and personalizing messages to this significant audience. With this level of penetration, your brand can showcase innovation by capitalizing on this growing trend and design savvy campaigns that resonate with millions.

In essence, the 83% doesn’t merely represent households, but the percentage of opportunities awaiting your brand in the comprehensive realm of connected TV advertising. Imagine the infinite possibilities this kind of reach could unearth for your brand and its interaction with consumers. Isn’t that quite an advertising odyssey worth embarking on?

About 70% of viewers say they have engaged with a connected TV ad and also visited the promoter’s website for more details.

Diving deep into the realm of connected TV advertising, it’s impossible to ignore one revealing statistic: Approximately 70% of viewers have reported interacting with an advertisement on connected TV and subsequently visiting the promoter’s website for additional information. Picture this as a bustling highway where seven out of every ten cars are willingly making a detour to explore a suggested destination. Truly, this scenario mirrors a marketer’s paradise. With such a high level of engagement, this statistic serves as a beacon, signaling the tremendous potential that connected TV advertising holds for businesses. It lays bare a riveting journey of audience interactions – from merely viewing an ad to actively seeking out more about the promoter. Each such journey weaves a tale of a potential customer in the making. Therefore, it’s critical not to just gloss over these numbers, but to deeply comprehend and leverage them, ultimately propelling the success of one’s advertising strategy.

The CTV devices market is set to reach $31.5 billion by 2026.

Envisioning the tremendous growth forecast for the CTV devices market reaching a hefty $31.5 billion by 2026 dramatically enriches our understanding of the potential pool for connected TV advertising. It serves as a siren’s call for advertisers and marketers cognizant of the shifting trends, nudging their strategies towards this booming platform. This undeniable leap in CTV devices sales implies an immersive ecosystem of engaged viewers, thus widening the scope for more targeted, personalized, and impactful advertising. This propels the ever-evolving connected TV advertising realm into a future teeming with opportunities and returns.

CTV advertising in the UK is predicted to increase by 18.3% by 2023.

Navigating the dynamic currents of the advertising world, one cannot overlook the undeniable rise of Connected TV (CTV) advertising. A forecasted surge of 18.3% by 2023 in the UK alone signifies the shifting tides. Contextualized within a cascade of Connected TV advertising statistics, this data point illuminates the marketing horizon, broadcasting a powerful message of transformation. It tells tales of emerging, evolving consumer behaviors, where televisions are not just screens, but smart, connected devices heralding a new era of targeted, interactive marketing. This prediction serves as a beacon for advertisers, directing their strategies towards the undeniable potential for wider and more engaged audience reach that CTV advertising proposes, thereby fuelling the very evolution of advertising strategies in the digital age.

Programmatic OTT/CTV ad spend showed a 70% increase year-over-year in Q1 2021.

Unpacking the striking figure of a 70% year-over-year increase in programmatic OTT/CTV ad spend in Q1 2021, we are greeted with an intriguing story of transformation within the world of connected TV advertising. Racing to keep pace with an accelerated shift towards digital consumption, this statistic underlines a definite pivot of advertisers towards this flourishing marketing landscape. It’s akin to airwaves humming louder with newer signals; brands are resoundingly acknowledging the potential offered by OTT/CTV platforms. This uptick unravels not only the sprawling surface of creative opportunities but also the promise of more targeted, data-driven strategies provided by programmatic advertising. So, you see, our narrative of advertising isn’t just evolving, it’s reinventing, and numbers like these are leading paragraphs in this riveting tale.

Average viewing time of CTV increased by 81% year over year in 2020.

The surge in the average viewing time of CTV by 81% in 2020 serves as a banner waving in the digital sky – capturing the attention of everyone in the advertising sphere. This growth illustrates the evolving landscape of consumer habits, pushing businesses to reassess where they place their advertising dollars. If you consider this remarkable shift, it paints the vivid image of a potential goldmine for advertisers. Not only does this demonstrate a significant rise in engagement with connected TV, but it also hints at a wider consumer acceptance. Imagine, more screen time means more opportunity for advertisers to reach their audiences. In essence, for advertisers crafting their strategies, this isn’t just a statistic. This is a sign pointing towards an avenue brimming with untapped possibilities, a lighthouse guiding marketers towards a sea teeming with potential customers. By leveraging this expansion in CTV, businesses can plug-in to this seismic shift, capitalizing on the larger, more engaged audience that comes with it.

60% of households in the UK predicted to be CTV users by 2022.

Heading into the cloudy horizon of 2022, the landscape of television consumption in the UK is due for a seismic shift. Expectations suggest a ripple effect to touch 60% of UK households, morphing them into confident Connected TV (CTV) users. This substantial surge signals not just a tech revolution but also a golden opportunity for marketers.

Casting your eyes on this statistic, one can envision the unfolding potential for Connected TV advertising. Imagine, more than half of the UK’s households, significantly tuned into screens that allow for target-pitched and personalised ads. It’s an advertising utopia, on the cusp of being a reality.

The realm of CTV offers interactivity, precision audience targeting, and power-packed analytics, invigorating the traditional TV advertising blueprint. With 60% potentially becoming habitual to CTV consumption, it’s akin to holding the keys to a brand-new, vast marketplace where you can directly engage with consumers right in their living rooms. It’s an advertiser’s portrait of a future, where innovation meets engagement, ready to be painted.

So, as blog readers seeking the inside scoop on CTV advertising statistics, take note. The unfolding narrative of 60% UK households becoming CTV users is not just a statistic; it is a storyboard for your brand’s success story in frontier digital marketing territories.

78% of US households have at least one connected TV device.

Showcasing the statistic that 78% of U.S. households have at least one connected TV device unfolds a vast landscape of opportunity for advertisers. With such a significant ownership rate, it’s clear that the domestic landscape is primed for connected TV advertising. This data point uncovers a potential for far-reaching engagement and introduces a fertile ground for targeted and personalized advertisements. Diving deeper into the realm of connected TV advertising could be the golden ticket to tapping into this majority and broadening your brand’s reach.

The Video Ad Completion Rate on CTVs was more than 95% in 2020.

In the realm of connected TV advertising, every percentage point carries weight and when we focus on the video ad completion rate, the magic number is 95%. This riveting statistic from 2020 truly embodies the engaging nature of CTV (Connected TV) advertising platform – more than 95% of ads played on CTVs run their course without hindrance or interruption. This showcases a captive and engaged audience, revealing a thunderous applause from advertisers and drawing several marketers to invest in this platform. An impressive completion rate like this elevates the value of every ad dollar spent, as it is almost a guarantee that the message will reach its audience completely. Pair this high engagement with the ever-growing number of households owning CTVs, voila, you’ve uncovered a veritable goldmine in your advertising strategy.

48% of adults over 18 get their news primarily online, including CTV, desktop, or mobile.

The digital revolution transforms how we live and interact with the world, including how we receive news and content. As our lens of focus turns to the impressive figure – 48% of adults over 18 primarily sourcing their news online – a fascinating labyrinth unfolds. This heuristic sheds light on the prominence of online media platforms, such as Connected TV (CTV), desktop, or mobile within the adult demographic. It’s akin to showing us the gateway to a potentially vast audience, proving an invaluable insight for marketers, advertisers, or anyone penning a discourse on advertising via connected TV. Understanding this complex pattern of media consumption is the compass leading the way to a more targeted, engaging, and result-oriented advertising strategy.

Without a doubt, any commentary on CTV advertising is incomplete – or put more aptly, starved of context – if this key piece of the puzzle is not explored in depth. Indeed, the number presents an alarming case of the migration from traditional news mediums to digital platforms and can be a prime mover in shaping strategies for those looking to swim with this digital tide rather than against it.

By 2023, approximately 80% of households in the United States will be reached by connected TV technology.

In the realm of advertising, especially on platforms like television, comprehending viewer reach is the secret weapon. The projection that about 80% of US households will be reached by connected TV technology by 2023 shines an enticing light on an incredible opportunity for advertisers. It essentially erects a billboard that broadcasts potential audience scope, market penetration, and customer engagement. Delving deeper, it showcases a shift in consumer behavior, moving from traditional to connected TV. For advertisers, this is like a gold rush, a chance to connect with new audiences and innovative advertising formats. Smart marketers and businesses brushing up on their connected TV advertising strategies will find this figure a beacon, guiding them towards a potentially successful future.

More than 80% of households in the US have adopted some form of CTV usage as of November 2020.

In the realm of Connected TV (CTV) advertising, the detail that over 80% of U.S households have integrated a form of CTV usage as of November 2020 presents an enlightening perspective. It vividly paints a picture of an evolving technological world where traditional modes of advertising like print and radio are witnessing a steady decline, making way for more innovative strategies.

United by the shared screen of CTV, marketers are gifted an ideal platform to reach a vast demographic, which encompasses over 80% of households. This unprecedented potential for exposure consequently paves the way for increased brand awareness and amplified audience engagement. Moreover, with CTV platforms offering advanced analytic tools, advertisers stand to benefit from extensive granular data and improved campaign performance measurements, a luxury that conventional TV advertising couldn’t always promise.

In a nutshell, this statistic serves as an illuminated signboard, bearing the words “The future is here,” for the marketers to navigate through the labyrinth of ever-evolving digital advertising landscape.

Ad spending through CTV reached $8 billion in 2020 in US.

Highlighting the massive $8 billion spent on Connected TV advertising in the US in 2020 offers an intriguing perspective on the explosive growth and importance of this advertising medium. It serves as a flashing neon sign in the digital advertising landscape, pointing towards the monumental shift in advertising trends towards Connected TV. This figure not only emphasizes the robust market investment but also heralds the increasing confidence that businesses are placing in Connected TV as a tool in their marketing arsenal. For readers of our blog post, it’s a clear window into understanding the gravitas of Connected TV in the world of advertising today.

97% of advertisers consider CTV apps to be a safe and premium environment for advertising.

Emphasizing the significance of the given statistic, it showcases the overwhelming consensus among advertisers that CTV apps present themselves as desirable platforms for ad placement. Operating within these ‘safe and premium’ environments, they feel a heightened level of security, consequently boosting their confidence to invest in advertising. This does not only reflect positively on the perception of CTV advertising’s qualitative aspects but simultaneously highlights its potential to deliver substantial value in the ever-evolving digital marketing landscape. Hence, paving the way for readers of a blog post about connected TV advertising statistics to comprehend the immense affinity of advertisers towards CTV apps thus influencing strategic decision-making processes in this sphere.

The worldwide CTV ad spend was estimated to reach $14.12 billion in 2021.

Examining the titan-sized figure of $14.12 billion, projected as the 2021 worldwide CTV ad spend, paints a vibrant picture of the oceanic opportunities lurking in the world of Connected TV advertising. It acts as a beacon, signaling how advertisers are increasingly setting sail towards this fertile territory to enrich their reach and engagement. This figure isn’t just a number; it’s a testament to the seismic shift towards CTV and highlights the advertising revolution in motion. By showcasing this growth factor, it accentuates the escalating relevance of CTV in the commercial world, thus enriching the understanding of any reader looking to dip their toes in CTV advertising insights through the blog post.


In this rapidly evolving digital era, Connected TV advertising has become a pinnacle for marketers seeking to reach an increasingly fragmented audience. The varied statistics we’ve observed throughout this blog post underline the growth, potency, and implications of this advertising platform. The increasing user base, screen time, and advertisers’ ROI are challenging conventional advertising methods, making Connected TV a disruptive force in the industry. The future indeed belongs to personalized, on-demand, and data-driven advertising strategies that Connected TV offers. Investing now could position brands to better connect with audiences, truly transforming their advertising journey and attaining supreme market space in the near future. The data doesn’t lie – the era of Connected TV advertising has well and truly arrived.


0. –

1. –

2. –

3. –

4. –

5. –

6. –

7. –

8. –

9. –

10. –

11. –

12. –