In the fast-paced, constantly evolving world of digital marketing, understanding and leveraging Big Data can provide an edge over the competition. Data has undeniably become a game-changer in the realm of marketing, providing an in-depth perception into customer behavior, market trends, and campaign performances. In this blog post, we’ll delve into the fascinating world of big data in marketing statistics. We’ll explore how utilizing this valuable resource can revolutionize strategies, optimize campaigns, and lead to unprecedented growth in business outcomes. So, whether you’re a seasoned marketer or a newbie diving headfirst into the world of digital marketing, join us as we demystify the complexities of big data and illuminate how it is reshaping the landscape of marketing.

The Latest Big Data In Marketing Statistics Unveiled

By 2022, digital data we produce will reach 44 zettabytes, or 44 trillion gigabytes.

As we zoom into the realm of digital marketing, this jaw-dropping prediction of digital data reaching 44 zettabytes, an equivalent of 44 trillion gigabytes, by 2022 illuminates some pretty fascinating insights. This estimation doesn’t just represent an explosion of cyberspace, but it also unfolds an overwhelming expansion of opportunities for marketers. In fact, it’s as if each gigabyte represents a key that unlocks a door to a universe of consumer behavior patterns, trends, and preferences.

For businesses game to switch gear to a data-driven strategy, this trend serves as a forecast of an impending gold rush in the Big Data landscape. So, harnessing these zettabytes of data means harnessing the power to create hyper-personalized marketing strategies, enhance customer experience, predict market trends, improve return on investment, and essentially, turn the invisible, visible.

Indeed, the massive influx of data is not just shaping a new era of Big Data in marketing, but reshaping business strategies and consumer experiences in ways beyond traditional statistics. This digital tidal wave of 44 zettabytes by 2022 is not a mere number; rather, it’s a bold, seismic signal of the imminent game-changing phenomenon in the world of marketing. Buckle up.

61% of marketing decision-makers said they struggled to access or integrate the data they needed in 2018.

The intriguing revelation that 61% of marketing decision-makers found it challenging to access or integrate the necessary data in 2018, paints a vivid picture of the prevailing data-related hitches in the marketing ecosystem. As we delve deeper into the realm of Big Data in Marketing Metrics, this figure sets a potent backdrop, unmasking the practical struggles that beset the seemingly seamless marketing strategies.

This number doesn’t merely represent a difficulty faced by marketers; instead, it unmasks a behemoth of an obstacle that stunts the holistic utilization of big data in the marketing cosmos. The statistic acts as a wake-up call, highlighting how, in the absence of clear, intuitive means of integrating or accessing data, even the most insightful data becomes an unutilized asset in the vast ocean of big data.

Thus, threading this narrative into a blog on Big Data in Marketing Statistics, the statistic injects a dose of reality, vividly drawing attention to the pressing challenge that needs to be overcome for the industry to fully tap into the exponential power and potential of big data.

In 2021, over 2.5 quintillion bytes of data are created every single day.

Dive headfirst into this awe-inspiring representation of the digital universe – each day in 2021, we are generating more than 2.5 quintillion bytes of information. Allow this astounding figure to exemplify the titanic waves of data that course through our digital world every fraction of a second, offering incredible potential for marketers globally.

In the realm of Big Data in marketing, this gargantuan statistic serves as a reflection of the vast sea of customer behavior knowledge available to marketers. The sheer volume not only intensifies the competition but also escalates the need for marketers to utilize data analysis to its maximum potential. A marketer adept in handling and interpreting such a colossal amount of data can design strategies with precise targeting, optimized efficiency, and incredible return on investment. Imagine possessing the power to convert nebulous digital whispers into concrete business strategies? That’s how big data revolutionizes marketing.

It is estimated that big data and business analytics will reach $274.3 billion by 2022 worldwide.

In the vibrant world of marketing, the prophecy of this grand figure, $274.3 billion by 2022, signifies not just a trend, but an impending revolution anchored in big data and business analytics. Through the looking glass of this prediction, marketers around the globe are bound to perceive how critically entwined their strategies will be with big data. This surging wave of analytically-driven fortune serves as a beacon, guiding businesses towards more efficient, data-inspired decision making, unconventional marketing strategies, and intelligently-targeted customer engagement. It imparts a profound appreciation for the vital, wealth-generating role that big data is destined to assume in the marketing arena, steering businesses towards digital transformation like never before.

Worldwide spending on big data technology is expected to reach $103 billion by 2027.

Undeniably, the projected global expenditure amounting to $103 billion on big data technology by 2027 reflects an investment field that’s burgeoning with potential. It delineates a future where big data becomes an irreplaceable cornerstone in marketing strategies. Like signposts guiding a traveler’s journey, these figures aptly depict where the winds of marketing trends are blowing and underscore the increasingly perceptible shift towards data-driven decision making.

In a world where competition is fierce, the distinct edge acquired through leveraging big data can unlock more refined marketing opportunities. Comprehending this statistic empowers businesses to appreciate the magnitude of what’s at stake: staying ahead in the game with informed marketing strategies or being sidelined. Envisioning the integration of big data into the maze of marketing, brings forth strategic insights for understanding customer behavior, predicting patterns, identifying trends, and personalizing advertisement efforts. In essence, this colossal investment prediction mirrors the future dominance of data in the marketing sphere, turning data intelligence from a mere supplement to an essential element.

Approximately 73% of businesses have invested in big data solutions for sales and marketing applications.

Highlighting that nearly three-quarters of businesses have adopted big data solutions for their sales and marketing endeavors underscores the significant role this technology is playing in market strategies today. In the realm of marketing statistics, this figure reverberates with resounding significance, painting a vivid picture of an industry evolving to leverage data-driven insights for enhancing strategies and realizing impactful outcomes. It is effectively a testament to the transition from conventional methods to more cutting-edge and evidence-based practices in the marketing landscape.

39% of marketers use predictive analytics and modeling, central components of big data, as part of their strategy.

Highlighting the statistic, ‘39% of marketers utilize predictive analytics and modeling, fundamental aspects of big data, in their strategy’ underscores the growing acceptance and integration of big data in marketing strategies. As the figure stands, it paints a picture of an industry in the midst of a digital evolution. Against the backdrop of traditional marketing tactics, this percentile carries the narrative of a new era where marketing is progressively becoming data-driven. This tendency lays a framework to understand the effectiveness, challenges, and potential areas of improvement in using big data for marketing. Hence, it allows the readers to perceive a quantitative measure of big data utilization, and comprehend the broader dynamics at function in the contemporary marketing practice.

In 2021, retailers are expected to spend almost $7.3 billion on AI-based automation and data analytics.

For those who find their footing in the powerful realm of marketing, the impending expenditure of nearly $7.3 billion on AI-based automation and data analytics by retailers in 2021, highlights the dawn of a new era. This investment is not just a trivial number but weaves a narrative of the growing influence of Big Data in shaping and refining marketing strategies. This figure brings to light the reality that businesses today are willing to invest significantly in technologies that can help them make sense of the vast ocean of data they collect. They are harnessing the potential of AI to gain deep insights and actionable intelligence from this data, thereby crafting marketing campaigns that are more targeted, personalized, and hence more effective. Proving its worth in gold, this statistic underscores the indispensability of Big Data in the current marketing landscape and solidifies its position for the years to come.

33% of elite marketers say having the right technologies for data collection and analysis is the most useful in understanding customers.

Navigating the cascading waterfall of Big Data can seem like an overwhelming undertaking for marketers. However, when you cast your eyes on the statistic—33% of elite marketers proclaim that possessing the right technology for data collection and analysis tops the chart in understanding customers—you’d feel a certain urgency. This pinpoints the exponential power of Big Data to dissect consumer behaviors, preferences, and patterns, thus assisting in sculpting tailored marketing strategies. These savvy marketers are essentially tech-torch-bearers, illuminating the path for others to follow, proving how indispensable technology and data are intertwined in decoding customer insights. In this elaborate dance of numbers, one can’t help but appreciate how Big Data shapes and steers marketing maneuvers. So, let’s delve into this crucial statistical universe, wherein lies the difference between marketing success and obscurity.

Big data, together with artificial intelligence (AI) and machine learning, can increase operational efficiency by 61% in sales and marketing.

Delving into the bounties of big data, complemented by artificial intelligence (AI) and machine learning, is like dredging a gold mine for operational efficiency, particularly in sales and marketing realms. An impressive beacon of light in this context is the finding that enmeshing these three powerhouses can ramp up operational efficiency by a staggering 61%.

Imagine, in a landscape where competition is intensifying and the customer’s journey is becoming ever more complex, this efficiency boost is akin to pressing the turbo boost button on your marketing vehicle. It simply means that the marketing process becomes highly targeted, streamlined, and effective, delivering superior results in less time and with fewer resources. This, consequently, can lead to significantly improved morale among sales teams, bigger smiles on the faces of your customers, and a sturdier bottom line.

Take this significant surge in effectiveness, and envisage the potential knock-on effects this has on customer service, product innovation, and overall market leadership. This truly emphasizes why the leap of faith into the big data solution pool should be on top of every savvy marketer’s priority list.

68% of marketers say that improving measurability and reporting of data-driven marketing is a top priority in 2021.

Undeniably, the statistic that 68% of marketers regard enhancing measurability and reporting of data-driven marketing as a paramount concern in 2021 adds an influential layer to our understanding of Big Data’s role in marketing. Imagine this figure as a lighthouse, casting light on an important trend in the marketing world.

It signals the accelerating emphasis on data in shaping marketing strategies, given the ability of Big Data to offer precision, personalization, and prediction. This focus on measurability and reporting is as much about accountability as it is about refining decision-making processes and marketing effectiveness.

Within this spectrum, our statistic resonates like the pulse of a vast organism, demonstrating a collective move towards data-informed practices in the marketing sphere. It’s more than just a number, it’s a statement echoing the paradigm shift to quantifiable and outcome-oriented marketing, threading an essential theme in the narrative of Big Data in marketing statistics.

According to a 2020 Gartner survey, 86% of organizations are utilizing big data as part of their digital marketing strategy.

Anchoring our understanding on the information from the 2020 Gartner survey, an impressive 86% of organizations are integrating big data into their digital marketing strategy. This shouldn’t be sidelined as just another fancy numerical figure. Rather, it should be seen as a resounding affirmation of the significance and escalating trend of big data in driving modern marketing plans.

This potent number not only underlines the precedence set by these leading organizations, but it also serves as a call to action. It emphasizes the urgent need for those remaining on the sidelines to promptly overhaul their modus operandi, shifting their gears towards big data utilization. Undeniably, big data is no longer a concept in incubation but an active reality — an essential cog in the highly competitive realm of digital marketing.

Finally, the steep percentage amplifies the prediction that the big data market, especially relating to marketing, is on a relentless growth trajectory. This statistic therefore is a potent flag waving in the direction of oodles of opportunities waiting to be harnessed through big data driven marketing strategies in the near future.

In 2021, only 50% of marketers name “using data to personalize experiences and engage customers” as one of the top opportunities in the next two years.

The vibrant threads of this statistic weave a telling narrative in the grand tapestry of big data usage in marketing. It suggests that only half of the marketers in 2021 identified the use of data to personalize experiences and engage customers as a prime opportunity in the next two years. Herein lies the crux, pointing to a profound perspective shift in the marketing arena.

On the one hand, it underscores a significant lack of realization among marketers regarding the potential of big data in designing personalized customer experiences – a gap that invites urgent attention and resources for capacity-building and skill enhancement.

On the other hand, it opens a world of unexplored potential. Of the remaining half that did not consider big data as a top opportunity, several reasons might be postulated. It could be lack of awareness, or perhaps ceding priority to other potential trends.

In either scenario, the statistic holds tremendous significance. Not only does it indicate the state of the present market, but it also provides a glimpse into the evolving landscape, wherein marketers who leverage the potent power of big data in formulating personalized customer experiences might find themselves securing a robust competitive edge.

In the US, the data-driven marketing economy (DDME) contributed about $202 billion in revenue to the overall US economy (nearly 18% of annual GDP) in 2019.

Diving deep into the vibrant colors of big data in marketing, one cannot help but be awed by the impact of the data-driven marketing economy (DDME). Picture this: in 2019 alone, DDME contributed a massive $202 billion into the belly of the overall US economy. That’s not just a hefty figure. It’s a bold testament to the sheer power of DDME, representing almost 18% of the annual GDP. Through this compelling statistic, we realize that the US isn’t just riding the wave of data-driven marketing, it’s commanding it, marking its dominance in this digital era. An undeniable testament to how our novel strategies in marketing, powered by big data, revolutionize not just businesses, but entire economies.

89% of business leaders believe Big Data will revolutionize business operations like the Internet did.

Cast your mind back to the seismic shift the internet induced in business operations, transforming communication, impacting marketing methods, and tearing down geographical barriers. Now, 89% percent of business leaders are heralding Big Data as the catalyst for the next revolution in business dynamics. In the context of a blog post about Big Data in Marketing Statistics, this figure is significant.

Consider it akin to a flare illuminating uncharted territory in the marketing landscape, signaling where the industry captains are steering their ships. As we navigate the vast ocean of potential that Big Data offers, this statistic underscores the confidence these trendsetters have in the revolutionary capacity of Big Data, echoing the game-changing implications it has specifically for marketing.

The 89% figure resonates with an undeniable gravity, prophesying the upcoming storm of ubiquitous change and the need for businesses to adapt to a data-driven paradigm. So, marketers, data analysts, and strategic planners would be wise to heed this statistic as an omen urging them to prepare for a new dawn where Big Data commands the realm of business operations, much like the internet did.

By 2025, it’s estimated there will be 163 zettabytes of data.

Dive into the projected data ocean of 163 zettabytes by 2025. These staggering numbers dramatically highlights the ever-expanding universe of data we’re moving towards. In a marketing sphere, this implies an oncoming tsunami of valuable insights, capable of fine-tuning strategies, personalizing customer interactions, and driving revenue growth like never before.

The magnitude of this data influx underscores the need for marketers to adeptly wield big data analytics tools. These will serve as the compass guiding them through this vast sea of information. Harnessing these zettabytes of data to deliver superior marketing performance is not just a probable future—it’s an impending reality.

In other words, for marketers, the forecasted data deluge represents a goldmine of opportunities as well as challenges. It signifies the necessity to develop robust skills, tools and strategies to extract, manage, analyze and interpret this data efficiently, converting it into actionable insights.

Ultimately, the mention of 163 zettabytes of data by 2025 doesn’t just speak to a future defined by data. It heralds the coming era of cutthroat competition within marketing, where the winners will be those best able to navigate the data deluge.

Businesses making use of big data can increase their operation’s operational efficiency by up to 10%.

Plunging into the depths of this particular statistic, we uncover the hidden treasure of potential in the realm of big data. Just imagine the possibilities when businesses apply big data to streamline their operations, potentially seeing an elevation of operational efficiency by up to 10%.

In a landscape where marketing initiatives are increasingly data-driven, this number speaks volumes. Imagine if you were piloting a ship in the vast ocean of the marketing industry. Converting this increment into tangible results, this 10% upgrade translates into swifter voyages, more precise navigations, and successful arrivals at the desired market segments.

As we journey further into this blog post about Big Data in Marketing Statistics, let’s keep in mind this golden nugget of understanding. Harnessing big data isn’t just a far-off fantasy, but a practical tool for significant improvements in operational efficiency; it’s the wind in the sails of a thriving enterprise heading towards uncharted profitable territories.

Less than 0.5% of all data is ever analyzed and used.

Venturing into the realm of Big Data, a striking realization is that less than 0.5% of all data is ever analyzed and used. Picture it like this: imagine a gold mine of vast data but only a handful of gold dust is being picked up and used, the rest remains untouched. In the world of marketing, this overlooked potential could be the defining differential between idling and innovating, between repetition and revolution.

Imagine the wealth of insights that lay hidden, just waiting to be unearthed. If marketers could tap into even a fraction more of this uncharted data, the implications could change the marketing game completely. Patterns could be detected, predictive models fine-tuned, and consumer behavior anticipated with greater precision than ever before.

Thus, the realization that we’re using less than 0.5% of data becomes a wake-up call for marketers to harness the true power of big data. The focus should shift towards analytics tools and methodologies that can help dive deeper into this data mine, each grain representing the potential to engage customers more effectively, enhance their journey, and ultimately revolutionize marketing strategies.

It is estimated that the global big data in the healthcare market will reach $34.3 Bn by 2022 at a CAGR of 22.07%.

Drawing reference from the realms of healthcare, it’s fascinating to note that the global big data market is projected to hit the $34.3 Bn mark by 2022, showcasing a CAGR of 22.07%. This prognosis underlines the pivotal role technology, mainly big data is playing in transformation across industries. In the context of marketing, this paints a grand picture of potential efficiency and profitability.

Just as big data’s influence in healthcare provides crucial insights for patient care and treatment strategies, the analogous power in the marketing world should not be overlooked. It holds the key to unlocking superior customer understanding, tailored strategies, and real-time decision-making capabilities.

With the healthcare sector already foreseeing a big data boom, it signals to other industries, marketing included, that an investment in big data isn’t just optional. Instead, it’s an anticipatory strategy to remain competitive, profitable, and relevant in an increasingly data-driven world. So, brace for the big data wave that is sweeping the healthcare sector today, because tomorrow, it might revolutionize your marketing strategy.

Among small to medium-sized businesses (SMBs), only 14% currently use big data, whereas 18% of SMBs plan to begin using big data in the next 2 years.

Hinging on the realm of transformative potential, this intriguing statistic paints a vivid picture of the vast, yet partially untapped, landscape of big data usage among SMBs. It casts a spotlight on the low 14% penetration level of big data usage among these businesses. Still, it also hints at a promising upturn, shown by the 18% preparing to tap into this digital goldmine within the next two years.

Peeling back the numbers, it stands as a testament to two concurrent narratives. On one hand, it underscores a considerable gap between the current use and potential of big data in driving critical decision-making processes, strategic adjustments, and profitability in SMBs. It highlights the compelling need for more SMBs to harness the power of big data for enhanced business insights and outcomes.

On the flip side, it heralds an encouraging shift. The 18% of SMBs on the cusp of incorporating big data into their operational makeup mirrors a progressive trend, one that realigns with a data-driven future. This potential rise signals an increased appreciation of big data and its ability to reshape marketing strategy.

Illuminating the pathways and challenges ahead, this key statistic fuels an essential discussion in the blog post. Not only about the current state of big data in marketing but also about the direction in which it’s heading and the action SMBs need to take if they are to stay competitive in the ever-evolving digital landscape.


The seismic shift in the marketing landscape driven by big data is undeniable. Marketers are now equipped with an unparalleled amount of information which allows for more personalized, strategic, and effective campaigns. The statistics shared in this post illustrate the depth and breadth of this impact, showcasing how big data’s role in marketing is growing every day. Brands that are fluent in big data are unlocking new opportunities for growth, making smart, data-driven decisions that positively impact their bottom line. As the digital world continues to evolve, the importance of big data in marketing will only become more paramount. Marketers need to adapt to these changing trends to stay competitive and relevant in this data-driven era. The future of marketing is data-driven, and that future starts now.


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