In the modern landscape of e-commerce, data is the underlying catalyst that propels businesses from surviving to thriving. Big data, with its vast, intricate web of information, has significantly revolutionized the e-commerce industry. This blog post delves into the compelling world of big data, exploring how it has transformed ecommerce, and the key statistics that underline its monumental impact. As we venture into this digital-age marvel, you’ll gain insights that could potentially redefine your e-commerce strategy and skyrocket your online business to impressive heights. Enjoy this deep dive into the realm of big data in ecommerce statistics.

The Latest Big Data In Ecommerce Statistics Unveiled

By 2022, the global big data and business analytics market is expected to reach $274.3 billion.

In navigating the eCommerce waters, the iceberg ahead symbolized by the projected $274.3 billion value of the global big data and business analytics market by 2022 illustrates the massive, untapped potential of big data. Such a titanic figure isn’t merely an abstract concept, it is a vivid reflection of the prospective worth of utilizing big data and analytics in eCommerce.

Sailing towards this vastly significant monetary representation unveils both the anticipated acceleration in big data usage in eCommerce, and the predicted surge in investment from companies globally. It underscores the extreme relevance of big data in decision making, strategizing, and enhancing the customer experience, thereby escalating profitability.

Therefore, decoding this statistic lays bare the future of eCommerce – a future where comprehending big data is not just advantageous, but vital for survival and growth.

Over 90% of the world’s data has been created in the last two years alone.

Imagine standing at the foot of a data mountain, a towering behemoth that has been growing at an unprecedented rate. This imagery encapsulates the fact that over 90% of the world’s data has been created in the last two years alone.

In the realm of e-commerce, this statistic serves as a resounding gong, signaling the explosion of information that businesses must now navigate. This data deluge has profound implications for e-commerce, as it means there’s an ocean of insights ready to be discovered. These nuggets of understanding can lead to enhanced customer experiences, personalized marketing strategies, optimized operations, and a competitive edge in dynamic marketplaces.

So, in this blog about Big Data in e-commerce statistics, we find ourselves not just talking about the static numbers, but journeying towards the core of rapidly expanding digital era. The statistic is not mere trivia but the throbbing heartbeat of the very landscape we navigate – an invitation to embark on an exciting analytics adventure in the e-commerce world.

Companies that use big data and analytics effectively show a productivity rate 5-6% higher than that of their competitors.

In an era where each fragment of data can open new vistas of opportunities, the statistic elucidates a compelling narrative. Imagine a world of eCommerce, where scores of transactions happen every split second and layers of customer preference data accumulate. Harnessing this ‘Big Data’ effectively can essentially be a game changer. The cited statistic highlights that companies leveraging big data and analytics are not just surviving, but thriving, their productivity rate soaring 5-6% higher than competitors. This isn’t just a number, but rather, a testament to the transformative power of data. An eCommerce entity riding the big data tidal wave, as shown by the statistic, holds a formidable cudgel – a higher productivity rate, which in turn, sets them apart in a fiercely competitive arena.

Approximately 50% of the global online market is data-driven.

Venturing into the labyrinth of ecommerce, one cannot ignore the colossal significance of Big Data. The fact that nearly half of the global online market maneuvers its strategies rooted in data analysis illuminates how integral Big Data has become in this realm. In this cyber-based shopping world, every click, preference, and consumer behavior gets transformed into valuable data. With around 50% of the ecommerce industry harnessing these bytes of information for driving their marketing campaigns, enhancing customer experiences, and developing products, it becomes abundantly clear that Big Data is not just a trend, but a vital lifeblood of the online commercial sphere. Consequently, it becomes imperative for ecommerce entrepreneurs to become adept at navigating through the sea of Big Data, in order to stay relevant and competitive.

Over 2.5 quintillion bytes of data are produced every day.

Imagine navigating through an ocean, vast and deep, brimming with over 2.5 quintillion bytes of data pouring in daily. This is the colossal digital universe eCommerce is navigating through each day – an ocean rich in valuable insights that hold the potential to transform this trillion-dollar industry. In an arena where understanding customer preferences, trends, and strategies can make or break success, these staggering volumes of data serve as the omnipotent compass guiding eCommerce businesses towards intelligent decision making, personalized customer experiences, quantifiable growth, and innovations.

Companies that leverage customer behavior data have a 20% higher customer satisfaction rates and 30% higher profitability than other companies.

Painting a picture with numbers, it’s clear that the use of customer behavior data can dramatically transform the landscape of ecommerce. In a realm where customer satisfaction is king and profitability is the scepter, businesses that have harnessed the power of big data are evidently outpacing their counterparts. A commanding 20% higher customer satisfaction rates speaks volumes about the personalized customer experiences these businesses create. It also serves as a powerful mechanism in driving repeat purchases, fostering brand loyalty and generating positive word-of-mouth.

Further sweetening this already enticing proposition, the riveting 30% hike in profitability can’t be ignored. This underlines the fact that investing in big data not only delights customers, but also fattens the bottom line. Therefore, any ecommerce businesses aiming to thrive in the increasingly competitive market must recognize and champion the use of big data as demonstrated by these impactful statistics.

The use of big data among companies grew from 17% in 2015 to 59% in 2018.

Illustrating the rising tide of big data in the corporate world, there’s a significant leap from 17% in 2015 to 59% in 2018. This dramatic spike testifies to the growing importance of big data in driving effective decision-making practices. In the realm of e-commerce, a sector driven by consumer behavior and trends, this data-driven revolution has profound implications. This incline suggests a shift in the strategic mindset of companies, increasingly turning towards data analysis for actionable insights. Harnessing the power of big data helps e-commerce platforms personalize customer experience, forecast trends, manage inventory, and optimize pricing strategies to stay competitive. The escalation of big data adaptation sets the stage for new performance benchmarks in e-commerce and signifies the dawn of an era driven by informed, data-backed decisions. Thus, this statistic serves as compelling evidence of the impending big data age in the e-commerce industry.

69% of companies use big data to trace customer sentiment.

Diving into the depths of this statistic, we uncover the magnitude of big data’s impact in gauging customer sentiment. In the bustling arena of e-commerce, it’s like finding a compass in a complex maze of consumer behavior. With 69% of companies deploying big data analytics, they are essentially mining a treasure trove of insights on how customers feel towards their products or services. This data-driven approach aids in tailoring a personalized shopping experience to each customer, thus giving these businesses a significant competitive edge. The grandeur of big data in tracking customer sentiment essentially illuminates the path leading towards customer satisfaction and loyalty, thereby underpinning the sustainable growth of e-commerce businesses.

Companies using big data can increase their operating margins by more than 60%.

In the rapidly evolving ecommerce landscape, the quoted statistic serves as a concrete testament to the undeniable power of big data. A whopping 60% increase in operating margins is not just a number on the earnings statement. Instead, it paints a vivid picture of how big data can act as a game-changer, an oracle predicting future trends, and a compass guiding entrepreneurial pathways in ecommerce. It unearths the hidden potential of big data in shaping a smarter, more efficient business model, capable of optimizing resources, predicting consumer trends, and personalizing customer experiences. This buoyant increase in profit margins is an unmistakable call-to-action for ecommerce businesses still standing on the sidelines of big data utilization to jump into the field and ride the upward wave of profitability and success.

Retailers who leverage the full power of big data could increase their operating margins by as much as 60%.

Unleashing the potential of big data can catapult a retailer into a new realm of business success. The statistic that shows a possible 60% rise in operating margins underscores the gravity of the transformation. In an ecommerce context, it is akin to navigating an ocean with an accurate map and a highly advanced compass. This navigation technology, symbolizing big data, can allow retailers to understand customer preferences, target prospective markets more efficiently, and streamline their operations. The result? A tremendous surge in profit margins and a leap forward in the competitive ecommerce landscape – hence the potential boost by an eye-catching 60%.

60% of each workday, data professionals are spending their time managing data quality, instead of analyzing the data for insights.

In the bustling world of e-commerce, the fuel that drives decision-making is Big Data. Picture this; data professionals end up dedicating 60% of their workday to just managing data quality rather than channeling that time into analyzing the data for valuable insights. Such a scenario may seem inconsequential at first, but when we delve into the e-commerce realm, it unfurls its profound impact.

This statistic serves as a stark revelation for e-commerce businesses, signaling that most time and resources potential data scientists, who should be leveraging Big Data to unfold beneficial insights, direct into management of data quality. This inadvertently creates a bottleneck that hinders the full exploitation of Big Data, thus preventing the e-commerce industry from reaching its full potential.

A blog post focusing on Big Data in E-commerce must underline this issue. It emphasizes that fact that effective data management and quality control strategies are not just essential, but indeed critical, for e-commerce businesses. Highlighting this statistic arms businesses with the knowledge to reassess their data handling practices and encourages reinvestment of resources into efficient data management systems, ultimately freeing up data professionals to fully capitalize on the power of Big Data for strategic decision-making in the e-commerce arena.

The volume of data produced is doubling in size every two years.

Imagine navigating a vast ocean of data growing at an exponential rate. That’s the scenario we’re facing when we note that the volume of data produced is doubling every two years. This rise in tide is incredibly significant, especially when discussing Big Data in Ecommerce Statistics.

In the bustling marketplace of ecommerce, every click, purchase, review, and user behavior generates valuable data. This rapid accumulation of data, much like a surging tide, is transforming the landscape.

Ecommerce businesses operating in this data landscape must constantly evolve their strategies to keep up. The strategies that thrived in yesterday’s data environment may not be as effective in tomorrow’s twice-as-large terrain.

This means opportunity and challenge go hand-in-hand for ecommerce businesses. It’s a race to extract meaningful insights from an ever-growing rush of data. Ecommerce businesses who can effectively harness the power of these waves can predict trends, optimize customer experience, and outmaneuver competition.

Yet, managing this current of data requires powerful analytics tools and data-driven decisions to avoid getting lost in this sea of information. So in the vast, changing oceans of ecommerce, data is the map, compass, and sail steering businesses toward success. The immense rate of data growth, mirrored in the statistic mentioned, underscores the importance of harnessing big data in the ecommerce sector.

The average return on investment (ROI) for companies investing in big data initiatives is 130%

Embedded in the buzzing world of ecommerce lies the hidden treasure trove of big data, a catalyst transforming how businesses operate and generate profit. Using cutting-edge technology, companies have started unlocking the potential of consumer behavior, purchasing patterns, and digital footprints to fashion personalized customer experiences. This shift is clearly mirrored in the striking statistic that businesses investing in big data initiatives are experiencing an average ROI of 130%. With such astronomical returns, it becomes apparent that big data isn’t just a short-lived fad but a game-changing asset in ecommerce.

This remarkable statistic serves as a guiding star, demonstrating the financial viability and importance of integrating big data solutions into ecommerce platforms. It paints a vivid picture of the prosperous landscape businesses can anticipate when they harness big data. For ecommerce companies and potential investors, it delivers a powerful message: smart deployment of big data technology can lead you on a path to richer returns and growth in the digital commerce world.

Only 37% of companies have been successful in data-driven decision making.

Within the pulsating heart of an ecommerce narrative highlighting Big Data, lurks an intriguing piece of data – a mere 37% of companies savor success in data-driven decision making. This statistic immediately stands out like a glaring warning beacon, beckoning all E-commerce enthusiasts, entrepreneurs, and business strategists to pay heed.

In the vast ocean of ecommerce, Big Data is the guiding star that helps navigate tricky market trends, consumer behavior, and competition analysis. Yet, it’s alarming that less than half of the companies have mastered the art of harnessing this gold mine. Whether it’s the case of inadequate knowledge, improper tools, or a lackadaisical approach – this statistic highlights a void and challenge that calls for immediate addressal.

In essence, this statistic serves as a wake up call, a disturbing reality check, that the untapped potential of data-driven decision making may just be the missing link to burgeoning growth and escalated profits in the realm of ecommerce. When fully utilized, it could be the magic wand that transforms confusion into clarity, chaos into order, missed opportunities into successful scores in the relentless and cut-throat competitive world of ecommerce. Therefore, each ecommerce entity must delve deeper into this revelation.

The emergency of 5G will generate even more data. By 2025, it’s estimated that 463 exabytes of data will be created each day globally.

Picture the entire eCommerce industry as a giant ocean, teeming with valuable marine life. Every fish, every creature represents invaluable insights about consumer behavior, business strategies, purchase patterns, preferences, and so on. The advent of 5G is akin to adding an additional surging tide to this ocean, thereby increasing its depth and expanse. The colossal figure of 463 exabytes projected data creation per day by 2025 isn’t just a number, it’s an assurance that this ocean is going to expand even further. This offers a promising vista for eCommerce businesses to dive deep, fish out these insights and optimize their strategies accordingly, culminating in maximized returns, superior customer experiences, and enhanced operational efficiency. So, unravel your nets and prepare to enter an era of unprecedented data-driven possibilities in eCommerce.

53% of companies are adopting big data analytics.

Unearthing this striking statistic, we discover a clear signal amidst the noise: over half of all companies are launching themselves into the universe of big data analytics. Harnessed properly, big data has the power to unlock invaluable insights and drive revenue growth – a fact clearly recognized by these forward-thinking businesses. In the fast-paced arena of ecommerce, this statistic takes on even greater importance. With an immense amount of data flooding in from online transactions, customer behavior tracking, to social media interactions, ecommerce stands at the precipice of a goldmine of actionable insights. This progressive inclination towards big data analytics paints a compelling picture of the future, setting the stage for ecommerce to expediently navigate its course, guided by the beacon of data-driven decision making.

Predictive analytics in the ecommerce industry will reach 21 billion in 2025.

Understanding the projected growth of predictive analytics in the ecommerce industry underscores the exponential evolution of big data within this sector. The anticipated value of $21 billion by 2025 signals not only the scope and potential of predictive analytics for advancing ecommerce strategies, but also hints at the increasing reliance of businesses on comprehensive data analysis to drive their decision-making processes. In the context of big data in ecommerce statistics, this projection highlights a future where in-depth and accurate data analysis are integral components of business operations in the ecommerce industry.

The global data generated per minute is 1.7MB in 2020.

Imagine a ceaseless current of data, cascading at the incredible rate of 1.7MB per minute around the globe. This mirrors the frenetic heartbeat of our digitalized world, pulsing with every click, search, purchase, or user interaction that fuels ecommerce in 2020. The astonishing volume of data offers infinite potential to ecommerce enterprises. Those that harness this power, deciphering trends and patterns, can predict consumer behavior, tailor marketing strategies, optimize prices, and streamline operations. This sweeping torrent of data is the treasure trove that retailers are scrambling to unlock, and the key to achieving unprecedented growth in the ecommerce realm.

Big data can increase a retailer’s margin by 60%.

Peeling back the layers of this impressive statistic uncovers the transformative power of big data for retailers in the ecommerce landscape. Think of it like this: A 60% increase in a retailer’s margin isn’t just a number — it’s a revolutionary potential to propel businesses into a new realm of growth and success.

The real charm of this statistic lies in its multi-faceted implications. Firstly, it emphasizes the capacity of big data to hone strategies for pricing and inventory, vital components for securing robust margins. Additionally, it underlines the potency of predictive analytics in enhancing customer experience and thus boosting sales.

Lastly, it sends a clear message – In the competitive world of ecommerce, big data isn’t just a handy tool; it is a key to unlocking unprecedented profitability. Every retail entrepreneur, digital marketer or data enthusiast reading the blog post would marvel at this power and would want to leverage it.

The amount of data created each day will reach 463 exabytes by 2025.

Imagine navigating a stormy ocean without a compass; it might seem impossible and daunting. Somehow, that is how it would be for a business owner stepping into Ecommerce without understanding Big Data. The prediction of daily data creation reaching 463 exabytes by 2025 is a giant lighthouse on this chaotic sea. It highlights the scale and the pace at which information is mushrooming, necessitating effective data handling mechanisms.

In the dimension of Ecommerce, this astounding volume of data is not just a siren of chaos, but an azure ocean of opportunities as well. It embodies customer behaviors, preferences, buying patterns, and feedback; in essence, it is holding the treasure map for gaining competitive advantages, improving customer experience, and tailoring services per customer needs.

In the blog post on Big Data in Ecommerce statistics, it underlines the urgent necessity of leveraging Big Data tools and analytics. It’s no more an option, but a compulsory toolkit to survive, succeed and shine in the Ecommerce industry. Hence, these upcoming data trends provide a forecast into the future, enabling businesses to prepare and gear up their strategies for unprecedented growth.


In the final analysis, the significance of Big Data in Ecommerce cannot be overstressed. The compelling statistics convincingly underscore its transformative influence on customer insights, personalization, inventory management, and conversion rates. Therefore, to stay competitive in today’s digitized marketplace, ecommerce businesses must not only adopt Big Data but also continuously innovate in leveraging its insights. As we see an escalating trend towards data-driven strategies, the path ahead for ecommerce clearly lies in deeper, more insightful engagements with Big Data. Reports and forecasts only hint at the untapped potential of Big Data – a gem that is sure to redefine the ecommerce landscape in the years to come.


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