Welcome to the future of shopping, where Augmented Reality (AR) is reshaping the retail landscape, skyrocketing sales, and transforming customer experiences. As an emerging technology, AR is rapidly becoming a real game-changer in the retail industry, with promising statistics to solidify its advantageous position. In our blog post today, we will dive deep into the nitty-gritty of Augmented Reality in retail statistics, uncovering how this technology can influence future shopping behaviors, enhance customer satisfaction, and contribute to revenue growth. From virtual dressing rooms to interactive product catalogs, join us as we explore the revolutionary role of AR in defining the future of retail. Let’s delve into a world where the physical and digital coexist and learn how to leverage AR for a competitive edge.

The Latest Augmented Reality In Retail Statistics Unveiled

By 2025, over 100 million consumers will shop in augmented reality.

Drawing attention to dramatic leaps forward, the prediction that by 2025, over 100 million consumers will be shopping in augmented reality shines like a beacon on the horizon of retail progress. It is a testament to the transformational shift taking place, revealing the increasingly blurred lines between the digital and physical shopping experience.

This numerical prophecy paves the way for businesses to reimagine and revolutionize the retail landscape. It’s a clarion call for marketers, retailers, and businesses to arm themselves with augmented reality capabilities or be left behind.

Above all, it signifies vast opportunities awaiting businesses ready to harness the power of AR technology. It’s no less than a treasure map in the constantly evolving world of retail. Intricate AR strategies can be tailored to convert these 100 million prospects into customers, thereby driving increased engagement, sales, and long-term loyalty.

Therefore, this statistic is not to be trivially overlooked but should be held as a compass for those venturing into the future of retail, with Augmented Reality as the North Star.

Almost 70% of consumers expect retailers to launch an AR app within the next 6 months.

Unveiling the remarkable potential of augmented reality in the retail sector, the noted statistic illuminates the surge in forward-thinking consumer expectations. A demanding 70% of consumers stand poised on the brink of tech-savvy reality, expressing their anticipation for retailers to launch an Augmented Reality (AR) app soon, specifically within the coming six months. This not only showcases a major shift in shopping habits and consumer expectations, but also spotlights the significant opportunity retailers have to seize, capitalizing on this transformative technology. It throws down the gauntlet for businesses to expedite their digitization strategies and provides a roadmap for future retail, defining AR as a major player in the game. It’s a riveting call to arms for the retail industry to reinvent the complete shopping experience by weaving in AR technology to their future strategies.

61% of shoppers prefer to shop at stores that offer augmented reality over ones that don’t.

The pulsating heart of this statistic, showing that 61% of shoppers prefer to frequent stores offering augmented reality, serves as a stunning testament to the growing appetite for immersive, interactive shopping experiences. An undeniable shift in favor of augmented reality within the retail space, this statistic echoes throughout the blog post, signifying augmented reality as no longer a mere novelty, but now a substantial influence on consumer preference in retail. It pointedly forecasts how the retail landscape will continually adapt even further to integrate sophisticated technologies, and painstakingly underlines the vital role of augmented reality in shaping future retail strategies.

Various studies project the AR/VR in retail market to reach approx $1.6 billion by 2025.

This statistical projection of the AR/VR market in retail soaring to a spectacular $1.6 billion value by 2025 casts a futuristic light on the elements of technological revolution in the retail sector. It serves as a forecast beacon, signifying not only the current trend but also the immense potential for reshaping retail experiences through Augmented Reality. It subtly suggests to readers, especially retail business owners, future-oriented thinkers, and technologists, the heavy economic weight AR/VR will carry, hence underlining the urgency and necessity of engaging with such advancements. In essence, it colorfully paints a lucrative picture of the future retail-scape shaped by AR/VR, leaving readers no choice but to marvel at the influence of technology on industry patterns.

40% of shoppers would pay more for a product if they could experience it through augmented reality.

In the ever-evolving retail landscape, the statistic that 40% of consumers would be willing to pay a higher price if they could gain an AR experience of the product pulses with significant implications. Merely a hint, perhaps, of Augmented Reality’s potentially transformative role in shaping retail strategies of the future. Highlighting consumers’ readiness to embrace and pay for technologically enriched shopping experiences, the statistic brings to the fore Augmented Reality as not merely a novelty but a valuable retail tool that can simultaneously enhance customer engagement and boost revenue. Delving deeper into the implications, it signals a future where the lines between traditional and tech-enhanced retail blur further, leading to an immersive shopping experience that consumers don’t just desire, but are willing to invest in.

22% of retailers plan to deploy either AR or VR solutions by 2020 to meet customer service needs.

As we navigate through the wonderland of Augmented Reality in Retail Statistics, the glittering jewel of our exploration is the intriguing fact that 22% of retailers are gearing up to enter the realm of either AR or VR solutions by 2020 to elevate their customer service platforms. Guised as an otherwise ordinary percentage, this figure is the ethereal beacon that signals a quantum leap in retail paradigms, underlying the important narrative of the retail sector’s indispensable shift towards integrating these groundbreaking technologies. This imminent fusion of reality and technology underpins the prolific role that AR and VR are set to play, revolutionizing the shopping experiences of tomorrow and elevating the competitive landscape of the retail industry. Quite magically, this statistic breathes life into the possibility of an immersive, transformed, and highly interactive retail future.

Almost 25% of marketers use AR while creating mobile apps for retail brands.

Delving into the world of Augmented Reality in Retail Statistics, our attention is drawn to a striking number: Almost a quarter of marketers are already integrating AR into their mobile app creations for retail brands. This figure is not just a numerical occurrence; it underscores a significant trend that is shaping the future of retail. The relatively high proportion of marketers employing AR signifies its increasing indispensability in creating immersive customer experiences. Coupled with the advent of mobile shopping, this integration of AR highlights how cutting-edge technology is being harnessed in the ever-evolving retail landscape. By showcasing this statistic, we accentuate the growing influence of AR in retail, hence underscoring its importance for businesses seeking to stay competitive in the digital age.

Augmented Reality in retail market was estimated at $19.4 billion in 2020.

Delving into the heart of the blog post on Augmented Reality in Retail Statistics, the remarkable figure of $19.4 billion for 2020 provides a testament to the investment and significance augmented reality is amassing in the retail industry. A monetary testament as colossal as this not only underscores the pivotal role augmented reality is playing, but it also acts as a precursor to the potential and promising future it holds. It’s an undeniable proof that retailers world over aren’t just flirting with the idea of AR, but aggressively integrating it into their business model, thereby heralding a transformative era in retail sector.

Approximately 45% of shoppers find AR essentials while shopping online.

Highlighting an intriguing figure, nearly half of digital shoppers encounter Augmented Reality (AR) elements at their virtual shopping sessions. This becomes a noteworthy insight for those analyzing the trajectory of Augmented Reality in Retail Statistics. Not only does it reflect the increasing integration of AR into e-commerce platforms, but it also signifies the emerging trend where tech-driven solutions are fostering enhanced user experiences. Thus, retailers, striving for the competitive edge, cannot afford to disregard this significant user interaction with AR. This statistic essentially quantifies the blend of shopping and technological innovation, imprinting the substantial implications of AR for future retail strategies.

32% of retailers have already used some kind of AR app for the purpose of engaging customers.

In the swirling cosmos of retail, it’s almost as if 32% of retailers found a new constellation: AR apps. They’ve forged a path to foster customer engagement, riding the buoyancy of the Augmented Reality wave. This number teleports us to a realm where the majority hasn’t yet ventured; a realm ostentatiously rich with potential rewards for both retailers and consumers. So, as we delve into the statistics of Augmented Reality in Retail, the 32% serves as our North Star, guiding us to the crux of this emerging epoch. It reaffirms the tangible traction Augmented Reality has already gained in retail, and exhales a profound prediction for the trajectory it is paving.

The AR market in the U.S retail sector is projected to surpass $12 billion by 2025.

Foreseeing the future of the U.S retail sector, a key milestone looms on the horizon – the projection of the AR market surpassing $12 billion by 2025. This staggering sum underpins the growing significance and potential impact of Augmented Reality (AR) in reshaping the landscape of retail.

Through envisioning the surge of AR in coming years, we realize the urgency for retailers to tap into this goldmine of opportunities. The anticipated financial volume directly reflects the consumers’ increasing affinity for AR-integrated shopping experiences, further solidifying AR’s position not as a fleeting trend, but a game-changing force in the retail industry.

Thus, in the pursuit of remaining competitive and innovative, it’s crucial for businesses to understand, adapt, and possibly pioneer the AR revolution that’s carving a multi-billion dollar path in the U.S retail sector.

AR advertising spending in the retail industry is projected to exceed $1.5 billion by 2022.

Forecasting a staggering rise in AR advertising expenditure within the retail sector up to $1.5 billion by 2022 underlines the rocketing power and potential of Augmented Reality. It acts as a beacon, illuminating the fact that many retailers are seizing AR technology as a keystone in their strategic planning. This sturdy investment projection echoes the cosmic gear shift towards immersive customer experiences, thereby revolutionizing the traditional retail landscape. Innovation in AR is not just a fleeting trend, but at this scale of investment, it emerges as an influential game changer that’s here to stay, reshaping the future of retail shopping.

By 2022, the total number of AR users in retail and ecommerce is expected to reach 103.3 million.

Highlighting the projected growth of 103.3 million AR users in retail and e-commerce by 2022 serves as a stepping stone into the future of shopping. It paints a compelling image of a landscape where Augmented Reality is not just a fancy accessory, but a crucial mainstream tool. This potential surge in user count unveils the immense potential AR holds to redefine retail and ecommerce. It signals retailers worldwide to truly acknowledge, adapt and evolve with this technology, or risk being left behind. Moreover, it is a clarion call for innovators, imploring them to create more immersive, personalized and engaging experiences for a rapidly growing user base. This numerical prediction encourages an interesting conversation about the changing contours of consumer behavior and the role AR plays in this metamorphosis.

Retail and ecommerce sectors will account for 24.2% of AR users by 2022.

The golden nugget from this statistic is the revelation that the retail and ecommerce sectors are on their way to composing almost a quarter of AR users by 2022. A testament to the fusion of technology and commerce, it highlights the immense potential AR holds in altering the landscape of shopping. With users being given more engaging and interactive shopping experiences, and retailers benefiting from enhanced promotion and sales, here lies a win-win scenario that is capturing a growing user base. For your audience interested in the trends of augmented reality in retail, this statistic is a crystal ball peek into the future, foretelling an evolution in how customers will shop and retailers will sell.

77% of shoppers abandon their carts before completing a purchase, but AR reduces this rate by enhancing the shopping experience.

The empowering charm of this statistic lies in its direct impact on the retail landscape, particularly highlighting the transformative potential of Augmented Reality (AR). Imagine a world where nearly 8 out of 10 shoppers stop short of making a purchase, but with the magic wand of AR, this grim scene suddenly brightens. The enhanced shopping experience that AR provides can reel those back in who have, until now, been conveniently bowing out prior to reaching the checkout point. As we dive deeper into the realm of AR in retail, this stat serves as a guiding compass — shedding light on the way AR can shape consumer behavior, reduce shopping cart abandonment rates, and ultimately boost retail sales. This is not merely a percentage; it is a palpable evidence of progress and a promising signal for future prospects of AR in the world of retail.

71% of shoppers would go shopping more often if they could use AR.

Highlighting the statistic that 71% of shoppers would shop more frequently if they could use AR underscores a vital correlation between AR integration and increased consumer engagement in the retail arena. It’s a compelling piece of data that strengthens the argument in favor of AR implementation. Not only does it underline the considerable interest in AR-enabled shopping, but it also implies a significant potential growth for businesses willing to invest in this technology. Furthermore, this statistic suggests that influential AR experiences could be pivotal in shaping the future of retail, by reshaping shopping habits and driving more frequent purchases. This startling number gives businesses, innovators, and readers a clear understanding of the magnitude and potential impact of AR in retail, illustrating how vital this tool could be in staying competitive and relevant in the evolving marketplace.

34% of customers already use some form of AR while shopping and 47% of them use it both in-store and online.

Immerse yourself in the captivating evolution of retail, brought to life by augmented reality (AR). Imagine, 34% of consumers are already harnessing the power of AR while shopping, painting a vivid picture of its growing popularity. Even more fascinating is that 47% of these forward-thinking customers utilize this technology both digitally and physically – merging the online and in-store experience. This stark reality amplifies the influence of AR in reshaping retail dynamics. It offers a compelling view into the future, further reiterating the importance of integrating AR in retail strategies for an enhanced, interactive customer journey. It’s no longer a forecast, but an ongoing reality that brands need to embrace today.

Furniture is the most popular category for AR shopping, with 60% of shoppers preferring it.

Unveiling the captivating world of Augmented Reality (AR) in retail, this snippet throws spotlight on the dominance of furniture as the reigning champion in AR shopping preferences. Accounting for a sweeping 60% of shoppers’ preferences, it bolsters the notion that AR technology is revolutionizing how customers engage with this particular product category. Drilling down into this compelling data, one can infer a potentially escalating trend where shoppers gravitate towards virtual interaction before making purchasing decisions. Consequently, this insight offers retailers crucial cues to reimagine their marketing strategies, placing an increased emphasis on AR applications, particularly if they’re in the business of selling furniture.


The potential of Augmented Reality (AR) in the retail sector is not just a lofty promise; it is a burgeoning reality underpinned by robust statistics. The transformative power of AR is already heralding new shopping experiences, driving customer engagement, and promoting sales. The numbers don’t lie. Whether it’s increasing brand engagement rates, generating higher recall value or seeing consumers gravitating towards AR-enabled shopping, the future of retail seems interlaced with AR technology. Early adopters are already reaping tangible benefits, while those who lag must react quickly to make the most of this opportunity. Indeed, there is an exciting and inevitable journey ahead for AR in retail, one we’re looking forward to witnessing.


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