Unveiling an unseen dimension, Augmented Reality (AR) has been making waves, and the fashion industry seems to be riding the surf with seamless ease. As this technology gains mainstream recognition, it is sculpting the future of not just the fashion sector, but our entire retail experience. In this blog post, we’ll dive deep into how AR is reinventing and shaping our sartorial domain, backed by intriguing numbers and statistics. So, if skimming through an amalgamation of technology, fashion, and numbers galore excites you, stay with us as we unleash the power of Augmented Reality in the realm of fashion.

The Latest Augmented Reality In Fashion Statistics Unveiled

According to a report by Businesswire, the global augmented reality for retail market which includes fashion, is estimated to grow from USD 411.3 million in 2019 to USD 7,951.2 million by 2025.

Bringing this statistic into the spotlight highlights an incredible evolution, envisioning a world where retail – with fashion at its heart – seamlessly integrates Augmented Reality (AR). This massive growth projected from USD 411.3 million in 2019 to a staggering USD 7,951.2 million by 2025 reflects not only the advancement of technology but also signifies a paradigm shift in consumer behavior. It underscores the increasing demand and acceptance of AR by fashion retailers and customers alike, pushing the boundaries of conventional shopping experiences. This figure paints a promising future, transforming try-before-you-buy scenarios and is rapidly redefining shopping, thus making it a captivating highlight for our blog post on AR in Fashion Statistics.

Gartner suggests that 100 million consumers will shop in augmented reality by 2020.

Gartner’s striking prediction that 100 million consumers will delve into the world of augmented reality shopping by 2020 cannot be overlooked. In the sphere of Augmented Reality in Fashion, this illuminating statistic becomes a sartorial game-changer. It paints a vivid picture of a not-so-distant future where fashionistas can virtually try-on outfits, make selections, and complete purchases, all within the captivating realms of augmented reality. This numeric projection not only underscores the implications for retail strategy but also epitomizes the paradigm shift in how consumers interact with and experience fashion retail. This is indisputably, a fashion-forward turning point that weaves technology and style in a whole new light.

Data from Grand View Research states that by 2028, the AR market size is predicted to reach USD 340.16 billion, which covers many industries including fashion.

Undoubtedly, this striking projection from Grand View Research is like a beacon casting light on the future of Augmented Reality in various industries. When narrowing down to the fashion realm, it serves as both a roadmap and a promising forecast. With the AR market set to surge to an astronomical USD 340.16 billion by 2028, it suggests the kind of exponential growth and adoption that fashion brands cannot afford to ignore. Rather than being merely a trendy accessory, AR is poised to become a signature feature, influencing diverse facets of the fashion industry. This impending growth corroborates that the incorporation of AR into the fashion industry is not only beneficial, but also potentially necessary for survival in an increasingly digital-focused world.

According to Fashion United, 75% of consumers now expect retailers to offer an AR experience.

Squarely anchoring the discussion on the compelling fact from Fashion United, we get a vivid snapshot of the current customer anticipation – three out of every four customers are no longer just thrilled by AR in retail, they demand it. This striking figure unclothes a strong customer inclination towards augmented reality, making it the cynosure of the rapidly evolving fashion industry. Drawing on these numbers, AR isn’t just a flashy tech accessory anymore; it’s rapidly becoming the norm, shedding light on a profound shift in consumer behavior and expectations. This revelation could act as a stimulus, directing fashion retailers to invest in AR for a more immersive and engaging shopping experience, or risk losing market share in an increasingly competitive, tech-dependent retail world.

Data from Statista suggests that in 2022, the shipment of AR glasses is projected to reach 19.1 million units.

In the deep, intricate weaves of a blog post exploring Augmented Reality in Fashion Statistics, the projected shipment of 19.1 million AR glasses reflects the burgeoning growth of this immersive technology. Just imagine the implications; with every unit of those 19.1 million AR glasses, towards someone experiencing the transformative power of AR in fashion. This telling number, courtesy of Statista, signifies the escalating interest and investment in AR from consumers and industries alike, including the highly influential and dynamic fashion industry. It heralds an era where virtual try-ons, personalized shopping experiences, and interactive fashion shows may become the order of the day, painting an exciting, tech-powered future for fashion.

A report by Business Insider suggests that nearly 70% of consumers would appreciate retailers more if they offered AR experiences.

As we unravel the threads of Augmented Reality’s role in the fashion industry, a striking Business Insider report forms an intricate pattern. It underscores a noteworthy demand from nearly 70% of consumers for AR experiences from retailers. These potential patrons showcase a budding affection for virtual fitting rooms, interactive advertisements and AR-based shopping experiences. This number not only mirrors the innovation pulse in the shopping community, but also serves as a strong indicator to fashion retailers about the importance of intertwining Augmented Reality into their business fabric. Interestingly, this could be a game changing moment for fashion retailers, nudging them to evolve their strategies, revolutionize fashion narratives and by doing so, adding a golden feather to their cap of customer appreciation.

International Data Corporation (IDC) report states that AR and VR spending will surge from $12 billion in 2020 to $72.8 billion in 2024.

Highlighting IDC’s forecast for AR and VR spending catapulting from $12 billion in 2020 to a staggering $72.8 billion in 2024 offers a fascinating lens through which we can perceive the impending explosion of AR integration within the fashion industry. This impressive upwards trajectory is a suggestive omen of the potential that AR possesses in shaping the fashion industry’s future landscape.

In a world where digital experiences are becoming ever more essential, the fashion industry cannot afford to ignore these accelerating trends. It spotlights the inevitability of technology’s integration within the sector, where AR could revolutionize how consumers interact with fashion—from virtual fittings to ‘try-before-you-buy’ experiences.

In essence, this statistic serves as the writing on the wall for fashion stalwarts- the burgeoning financial commitment to AR and VR technologies is not merely a fleeting craze, but a transformative shift that is set to redefine industry norms. It seeds excitement and anticipation for a future where the symbiosis of fashion and technology becomes not just a novelty, but a necessity.

A survey by Vertebrae found that 48% of consumers are likely to purchase from companies that leverage 3D and AR technologies for online shopping.

In the realm of fashion, where visualization is fundamental, the significance of this Vertebrae survey cannot be overstated. With nearly half of consumers indicating a preference for companies utilizing 3D and AR technologies for online shopping, it illustrates the remarkable potential of these novel technologies in transforming the fashion industry. This statistic essentially paints a picture of a digital shopping landscape, where the implementation of Augmented Reality could be a game-changer, aiding fashion brands to stand out in the competitive e-commerce arena. It also underscores the fact that AR in fashion is not merely a passing fad but indeed has the potential to redefine consumer behavior, potentially becoming something customers don’t just appreciate, but expect.

According to Digi-capital, AR users will reach 2.5 billion by 2023.

Peering into the future landscape of augmented reality, Digi-capital anticipates a phenomenal growth surge, suggesting a user base forecast of 2.5 billion by 2023. Harnessing the implications of such a data point in the context of a discussion around Augmented Reality in Fashion unveils a previously unimagined scope for innovation and customer engagement. This projection not only indicates the increasing acceptance and integration of AR technology into everyday life, but it also presents a broadening horizon for fashion brands to redefine and enhance consumer experiences. Just imagine the extraordinary potential – countless virtual try-on sessions, personalised style recommendations, and immersive retail experiences – this could revolutionize the way we perceive fashion.

Digital Bridge states that 74% of consumers expect retailers to offer an AR shopping experience.

Delving into the statistic of Digital Bridge revealing that ‘74% of consumers expect retailers to offer an AR shopping experience’, it acts as a dynamic catalyst in the revolution of traditional shopping norms. It underscores the mounting consumer appetite for technologically-enhanced retail experiences within the fashion industry. Crucially, this indicates an unfolding paradigm shift in retail, with a growing recognition of AR as a vital tool in modern marketing arenas, providing immersive and interactive shopping experiences. Moreover, it underscores that fashion marketers and retailers who are not on board with this digital transformation may risk losing a significant percentage of prospective, tech-savvy shoppers. Why, you ask? Essentially, they are failing to meet the swiftly changing expectations of nearly three-fourths of consumers. Therefore, this data highlights the potential for growth and consumer engagement that Augmented Reality holds for the fashion industry, nudging it closer to a futuristic shopping environment.

According to Inkoniq, 40% of customers would be willing to pay more for a product if they could experience it through AR.

Peeling back the layers of this statistic reveals a goldmine of insight for fashion brands contemplating the integration of Augmented Reality into their business strategies. With Inkoniq claiming that a significant 40% of customers are willing to shell out more for AR-enhanced product experience, leveraging this technology could carve out a new pathway for additional revenues. This sizable percentage indicates an existing consumer appetite for interactive and immersive shopping encounters, affirming the potentially transformative role of AR in reshaping fashion industry norms. With AR, customers can virtually try on clothes, accessories, or makeup, thereby bridging the gap between the digital and physical shopping experience. Therefore, this statistic not only underpins the prospective profitability of AR in fashion, but also how it could elevate consumer engagement and satisfaction.

Retail Dive reported that 32% of retailers plan to use AR in the next three years.

Diving into the world of fashion with Augmented Reality (AR) at hand, the statistic that 32% of retailers plan to use AR in the next three years paints an intriguing narrative. It accentuates just how potent AR technology has become as a catalyst of evolution within the retail industry. It highlights a future where traditional retail norms may be reshaped, challenging and revolutionizing the way consumers interact, discover, and buy fashion products. Moreover, it underpins the growing recognition of AR as an integral component of the customer experience, facilitating virtual try-ons, personalized shopping, and immersive brand interaction. This forecasted adoption by retailers also signifies the potential for a broadened horizon filled with opportunities in the competitive landscape.

According to MarketsandMarkets, AR applications in the fashion industry have increased customer interaction rates by 33%.

Diving into the sea of data, let’s illuminate the relevance of a remarkable statistic in our blog post about ‘Augmented Reality In Fashion Statistics’. MarketsandMarkets reports reveal an impressive 33% upswing in customer interaction rates attributed to AR applications within the fashion industry. It’s as though we’re opening a pandora’s box of possibilities for real-time fashion transformations, dressing rooms in our bedrooms, or virtually trying on a swanky pair of sunglasses while sipping coffee at home. A rising interaction rate is not merely a number; it’s a testament to AR becoming a fashion game-changer, creating an immersive shopping experience that captivates customers globally. Imagine witnessing a third of your customer base becoming more involved with your brand overnight, courtesy of AR applications – not a trend to take lightly.

ABI Research suggests that total AR/VR market revenues in general will surpass $145 Billion by 2025.

In the vibrant universe of Augmented Reality (AR), this projection of ABI Research underpins an exciting new narrative. The expectation of AR/VR market revenues surpassing a monumental $145 billion by 2025 illuminates the enormous potential inherent within this technology. Specifically, when we talk about the realm of fashion, this statistic aligns with the promise of a radical evolution. Designers, retailers, and consumers alike are destined to explore unprecedented experiences established on the pillars of AR. With the industry’s economic pulse predicted to beat more vigorously than ever before, this potentially ushers in a new era where AR-assisted fashion creates not only an immersive, interactive style journey, but also a lucrative financial landscape.

73% of mobile AR users reported high satisfaction with mobile AR experiences, indicating the potential for widespread adoption across mobile devices – Deloitte.

Drawing insights from detailed reports such as the one by Deloitte, one can indeed anticipate a fashion revolution stirred up by Augmented Reality (AR). It paints an impressive picture of potential user acceptance, with a remarkable 73% expressing high satisfaction levels. Not only does this imply a possible swift adoption among mobile users, but it also hints at an untapped opportunity that fashion brands could capitalize on. Through features such as virtual try-ons and immersive runway shows, AR can dramatically elevate the fashion consumer experience. Therefore, this statistic is not just a number, but a pivotal compass pointing towards a digital-first, AR-dominant future in the fashion sphere.

TechSci Research estimates that global AR & VR market is projected to grow at a CAGR of over 37% to reach $55.01 billion by 2021.

Imagining the world of fashion without the infusion of technology seems antediluvian. In today’s era, our perspectives are changing at the speed of light, thanks to groundbreaking technologies like Augmented Reality (AR) and Virtual Reality (VR). Embracing these innovations, the fashion industry is stepping into an avant-garde realm that blends digital with real world.

The market amalgamation of AR and VR stands at the doorstep of an exponential surge. According to TechSci Research, the global AR & VR market is projected for a phenomenal growth, climbing at a Compound Annual Growth Rate (CAGR) of over 37% to reach a staggering $55.01 billion by 2021.

This forecast catapults AR and VR from being outliers to integral elements in the fashion industry’s future. Whether it be virtual catwalks, digitally integrated clothing or consumers trying on clothes via AR without stepping into a physical store, the potential is immense.

The numbers represent not just a financial prospect, but more importantly, a reflection of the acceptance level of AR and VR technologies by businesses and consumers alike. As the saying goes, money is where the masses are and the masses are leaning towards a technologically enriched fashion environment.

Therefore, the fusion of AR & VR in the fashion industry is not a mere trend, but a forthcoming reality. A reality that is not beyond our grasp, but right before us, growing steadily and undoubtedly dominating the years to come. Such a probable future gets solidified by forecasts like the one by TechSci Research, which can zealously fuel the integration of AR and VR in the fashion industry. Brace yourselves, for the future of fashion is virtually here.

Accenture states that Augmented Reality and Virtual Reality have the potential to add $1.5 trillion to the global economy by 2030.

Embarking on a voyage into the pulsating heart of the future, Accenture’s forecast of Augmented Reality (AR) and Virtual Reality (VR) contributing $1.5 trillion to the global economy by 2030 is not just a statistical revelation, but a grand testament to the transformative power of these technologies.

Cloaked in this statistic is a challenging yet invigorating narrative for the fashion industry. In a world where the contours of reality are being redrawn by AR and VR, the fashion landscape is set to undergo an unprecedented metamorphosis. From virtual fitting rooms to AR catwalks, the fashion industry is on the brink of a seismic shift where the virtual and physical realms seamlessly blend.

Without a doubt, this immense economic potential cements AR and VR as economic powerhouses, but when looked at from the lens of fashion, it promises a revolution — a renaissance led by digital innovation offering immersive experiences, personalized interactions and boundless creative possibilities. Consequently, this monumental surge in economic value is not just a number, but a narrative, a clarion call for every fashion forward thinker to become a part of this digital revolution, and perhaps, the architects of a new virtual fashion landscape.

In Statista’s Consumer Survey, about 7% of respondents strongly agreed that they would buy more products if they could use AR to visualize them.

With the vibrant fusion of the virtual and real world that Augmented Reality brings forth, it’s no surprise that this innovative technology has weaseled its way into consumer behavior – as evidenced by the Statista’s Consumer Survey. The compelling statistic that approx. 7% of the respondents were strongly in favor of buying more fashion products when augmented reality is incorporated, underscores the significant role that AR plays in reshaping the retail experience. It doesn’t merely highlight consumer enthusiasm in embracing technological advancements in the fashion industry, but also speaks volumes about how AR can act as a persuasive factor in buying decisions. This exploration of AR’s sway over consumers underscores a lucrative potential for fashion brands keen on enhancing their shopping experiences and upselling their products.


The future of fashion lies interwoven with the power of augmented reality. Digesting the impressive statistics surrounding AR in fashion may seem overwhelming, but it only underscores the immense potential this technology holds. Brands embracing AR are not only redefining the customer experience but also improving their business’s bottom line. As accessibility and understanding of this concept grow, there will be no runway or fashion retail arena untouched by AR. Essentially, the figures stand as bold indicators that AR is not merely a tech-wave to ride, but indeed an evolution in the industry, poised to redefine fashion in ways previously unimagined.


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