In the dynamic, ever-evolving realm of technology, Augmented Reality (AR) has emerged as a game-changer, particularly in the events industry. As this immersive technology continues to redefine the way we interact with digital platforms, it’s worth delving into the empirical side of the modern phenomenon. Welcome to our detailed discussion on ‘Augmented Reality In Events Statistics.’ This blog post intends to shed light upon how AR is reshaping event experiences, backed by intriguing data and compelling statistical evidence. Whether you’re an event organizer eager to harness the futuristic potential of AR, or a tech enthusiast intrigued by its evolving impact, this in-depth exploration is bound to provide you with fascinating insights.

The Latest Augmented Reality In Events Statistics Unveiled

The augmented reality market is projected to reach 72.7 billion U.S. dollars in 2024.

From a bird’s eye view of the industry dynamics, the anticipated exponential growth of the augmented reality market to an astounding $72.7 billion in 2024 is not merely a hunch but a crystal globe conjuring up a bright future. In the canvas of an events landscape, this surge tells a story of transformation that redefines the way events are conceived, organized and experienced. This paints a vivid picture of a world where events leap off the screen and come alive in front of our very eyes. It foretells an arena where innovation isn’t just an attendee but the grand showstopper itself. No question, this meteoric rise in market worth displays a clear testament to augmented reality’s power, giving readers a glimpse into an electrifying future of events. Embracing this technology now becomes crucial for event organizers to stay ahead of the curve and create immersive experiences for their audiences.

52% of event planners are planning to incorporate AR in their events.

Highlighting the statistic “52% of event planners are planning to incorporate AR in their events” casts a dazzling light on the growing trend of Augmented Reality (AR) integration in event planning. This figure is a compelling testament to AR’s traction in the events industry, emphasizing its emerging role in transforming audience experiences. Within the digital bouquet of the blog post, this statistic blossoms as a robust affirmation of AR’s accelerating adoption which is steadily dismantling traditional event formulations. The substantial percentage is a siren call to event planners, urging them to embrace this technological shift or risk being left behind.

Around 67% of brands are using AR for promo events.

Highlighting how nearly two-thirds of brands are harnessing the power of Augmented Reality (AR) for promotional events underscores a tale of forward-thinking marketing strategies. It shines a light on how technological adoption is being embraced as a competitive edge in the industry, painting a vivid, realistic picture of businesses tapping into the wonders of AR to captivate and engage audiences. This statistic not only underlines AR’s growing relevance but also signals the direction where event marketing is heading, corroborating potential shifts in brand promotion techniques. It breathes life into the narrative of the blog post, framing AR as more than just a fad but rather, a wave of change underpinning 21st-century events marketing.

Augmented reality experiences at events can increase attendee engagement by up to 70%.

Undeniably, capturing attendee attention in events is a monumental task. Now, imagine superimposing digital data into their real-world view, creating an immersive, interactive experience – that’s augmented reality. When we delve into the statistics zone, one figure leaps out – augmented reality experiences can boost attendee engagement by up to 70%. It’s like a lighthouse beacon for event organizers seeking innovative ways to elevate engagement levels. This number doesn’t merely trot out a statistic, it underlines a burgeoning trend in the realm of event planning. Talk about a game-changer. Not only does it introduce a spectator-friendly tech novelty, but it arms organizers with a powerful tool to transform attendees from passive spectators into active participants, making the event more memorable and rewarding. So, in the race to captivate and retain attendee interest, augmented reality isn’t just a dark horse – it’s shaping up to be the star thoroughbred.

Only 35% of event professionals have utilised AR in their events.

Dipping into the well of statistics, one uncovers a fascinating gem: a meagre 35% of event professionals have harnessed the power of Augmented Reality (AR) in their events. This revelation presents a panorama of immense potential and opportunity in AR usage within the events space. At the juxtaposition of technology and event planning, it unveils a vast untapped landscape with only a fraction of professionals in the event industry having dared to venture into the exciting realm of AR so far. Consequently, this offers scope for immense growth, infusing a fresh burst of innovation and immersive experiences in future events. Reflecting on the mighty untamed power of AR, this statistic underscores the need for further exploration of this technology, heralding a new era of limitless possibilities in the event industry.

It is estimated that 88% of mid-market companies are already using some form of virtual or augmented reality as part of their business.

Highlighting the statistic that 88% of mid-market companies are integrating virtual or augmented reality into their business operations offers a powerful testament to the rapidly advancing role of technology in corporate settings. In the context of a blog post about Augmented Reality in Events Statistics, it signals the revolutionary transformations taking place in the event management space. The substantial percentage hints at a new norm, suggesting that if an event business is not on board with these trends, it could potentially jeopardize its competitive standing. It opens up a discussion on how augmented reality can rejuvenate business events, boosting attendee engagement, enriching interactive elements, and blurring the lines between virtual and physical environments. Consequently, the statistics could serve as a timely wake-up call for those still sitting on the AR fence, emphasizing the urgency to tap into emerging digital solutions to enhance, enrich and evolve their event strategies.

50% of event professionals say AR has improved attendee satisfaction at their events.

Delving into the immersive world of events, it’s intriguing to spotlight that a robust half of event professionals have proclaimed a tangible surge in attendee satisfaction directly attributable to the integration of Augmented Reality (AR). This captivating insight adds a compelling layer to the narrative on Augmented Reality in Events Statistics, underscoring the impactful role of this innovative technology in enhancing the event experience. As we etch the future of event planning and attendee engagement, this statistic wields the power to drive the conversation, illuminating the profound difference that the magic of AR can make in transforming satisfaction levels at events.

58% of event organizers plan to use AR for wayfinding at future events.

In the vast universe of event planning, a striking 58% of organizers are setting the navigation course towards integrating Augmented Reality (AR) into their wayfinding strategies for future events. This illuminates a compelling trend capturing attention in the field, underlining the increasing reliance on AR technologies for enhancing attendees’ directional experiences. In essence, this statistic not only provides a valuable glimpse into the future of event planning but also serves as a testimony of the growing acceptance of AR, injecting vigour into the narrative of our blog post on Augmented Reality in event statistics.

Around 70% of consumers now expect AR applications from brands for venue visualisation.

Weaving this intriguing statistic into the narrative, it serves as a rich tapestry highlighting the rising tides of consumer expectations. An impressive 70% of consumers are now not merely intrigued, but expect, AR applications from brands for venue visualization. This vividly captures the ever-escalating demand for immersive experiences in the events industry and underscores Augmented Reality’s burgeoning significance. Not only does it signal the probable future trajectory of industry trends, but it critically illuminates the compelling necessity for brands to step dynamically into this new era or risk being left behind.

By 2022, the number of AR users in the US is expected to hit 85 million.

Projected trends indicate a staggering surge to 85 million AR users in the US by 2022, which carries vast implications for the universe of event management. In a world increasingly driven by virtual experiences and digital interactivity, this uptick in AR adoption hints at the potential for a game-changing shift within the events landscape. For event organizers, marketing professionals, and attendees alike, understanding this trend is akin to acquiring a map to navigate the future terrain. It signifies that augmenting reality could become a predominant strategy, adding an exciting dimension to events, extending their reach and maximizing their impact. So, the landscape of events as we know it could be dramatically transformed, making it vital for professionals within the industry to harness this technology and remain ahead of the curve.

30% of Fortune 1000 companies will have adopted AR/VR technology in 2021.

Harnessing the predictive power of this statistic casts a thrilling spotlight on AR/VR technology’s escalating influence. A whooping 30% of Fortune 1000 companies dipping their toes into this technological marvel in 2021 makes a profound statement about its growing indispensability. It’s akin to pioneer captains of industry paving way for narratives about immersive experiences, erasing the line between physical and digital realms, especially in the events sector. This emerging trend serves as an enlightening beacon for event planners and marketers to elevate attendee engagement and stick around in the riveting race of technology-based experiences.

49.8% of marketers admit that 3D/AR advertising drives high engagement rates.

Diving into the ocean of augmented reality, we uncover a pearl of wisdom. Almost half of marketers (49.8%) confess that 3D/AR advertising spawns high engagement rates. You might wonder, “Why should I care?” Well, for anyone crafting a blog post around Augmented Reality in Events Statistics, this is a golden nugget of insight.

First, it signals the rising adoption and acceptance of AR technology in the realm of advertising. Marketers are not just testing the waters but are beginning to see practical, tangible benefits of using AR – namely, higher engagement. This fact amplifies AR’s growing significance in not just marketing but also events industry.

Next, it indirectly shines a light on the increasing sophistication and readiness of the audience in interacting with AR. In an event context, this could translate to a greater fascination, immersion, and participation from attendees. Thus, the statistic is like a lighthouse guiding events’ designers towards inventive, tech-forward strategies to captivate their audience.

Lastly, this statistic is a clear testimony of AR’s potential in setting a new bar for making creative, immersive, and interactive advertisements. In the setting of an event, this could lead to more memorable and impactful sponsor messages or event promotions. So, this gem of a statistic isn’t just a simple number – it’s a magnifying glass revealing the transformative potential of AR in events.

47% of event marketers find the highest value of AR in its ability to provide unique, engaging customer experiences.

Diving deep into the realm of Augmented Reality (AR) in events, we encounter an enthralling statistic that serves as a valuable compass directing us through this tech landscape. It turns out, nearly half of event marketers – a hefty 47% to be exact – believe that AR’s greatest asset is its ability to deliver unique, engaging customer experiences.

This paints a vivid picture of the pivotal role AR plays in transforming customer interactions into memorable, personalized encounters. It’s a clear indicator that AR, with its captivating blend of the real and virtual world, is indeed a game changer in the event marketing sphere. Thus, for those delving into AR in events, it’s not a statistic to turn a blind eye to, considering it guides us on the path where AR can truly stretch its wings and prove its worth.

92% of 18 to 34-year-olds have expressed interest in attending an AR/VR based event.

In the kaleidoscope of the data-driven world, the lure of statistics never fades. Their potency lies in their ability to reflect reality beyond anecdotal truths. Stepping into this realm, consider the statistic ‘92% of 18 to 34-year-olds expressing interest in attending an AR/VR based event.’

This nugget of information is like a beacon, shining vibrantly in a blog post on Augmented Reality in Event Statistics. The blog post potentially teems with figures, charts, and graphs but this statistic turns heads and steals the limelight. It’s the spark that adds fuel to the dialogue on the massive youth appeal for Augmented (AR) and Virtual Reality (VR) based events.

Drilling down into this statistic, it uncovers several layers of insight. It portrays the modern 18 to 34-year old demographic as a tech-savvy group, with a pulsating interest in immersive technologies that offer major disruptions to traditional events. It absolutely screams trends set, preferences molded, and the future of event organization and participation, shaped.

In a nutshell, it’s the statistic that doesn’t just embellish, but embodies the blog post, shedding light on the appetite of the younger generation for AR/VR experiences in events and the colossal possibilities that it opens up for the world of event management. Talk about data speaking louder than words.

Over 60% of people understand the term AR, meaning awareness of the technology is increasing.

Diving into the ocean of enlightening figures, a striking 60% denote individuals who grasp the term AR. A gleaming beacon of a world where the technology horizon continues to expand. This vibrant increase in awareness underscores the upward trajectory of Augmented Reality’s reputation, particularly in the events space. As a buoys bobbing on the surface of discussion in events, AR no longer seems like a fleeting term to the majority – it’s now in the mainstream of understanding, implying a promising landscape of its potential application, offering dynamic immersion and interactive experiences at events. Hence, in the bustling marketplace of ideas, this statistic is an indicator of a well-lit path towards the dawn of an AR revolution in the event industry.

85% of companies not currently using AR/VR say they will be within three years.

Immerse yourself in this captivating fact: the days when Augmented Reality (AR) and Virtual Reality (VR) were confined to the stuff of sci-fi movies are receding in our rearview mirror. The statistic that reveals that a staggering 85% of enterprises not currently leveraging AR/VR expect to do so within the next three years underscores the meteoric rise of this revolutionary technology. Exhibiting this trend within an article delving into AR in events holds the power to pique readers’ curiosity.

Pondering deeper, it appears to toss a spotlight on how AR/VR has metamorphosed from a niche sector to an influential player. This transformation is reshaping how businesses engage with their audiences at events, giving birth to novel experiences that push the frontiers of interaction, engagement, and immersion.

Imagine the tantalizing possibilities. Organizations tailoring event experiences to an individual’s preferences or enabling virtual exploration of a product as if it’s right within reach. This statistic represents more than numbers—it’s a portal into the future, a future propelled by AR/VR. Incorporating this statistic in a blog post about AR in events statistics rivets reader attention, creates a powerful narrative, and breeds a sense of anticipation and excitement about what’s coming next.

Roughly 50% of consumers are more likely to shop with companies that use AR.

Certainly. This statistic weaves a compelling narrative about the transforming landscape in the events industry. Serving as a gauge of consumer behavior and preferences, it casts a spotlight on the escalating demand for companies incorporating AR technologies. Augmented Reality, viewed as a futuristic curiosity earlier, pitches up as a decisive factor now in steering customer’s shopping decisions. It’s a testament of AR’s rising influence and its power to uplift customer engagement. Thus, in a blog discussing Augmented Reality in Events Statistics, this statistic unearths how it can dramatically reshape the customer experience and overall event success, making it highly relevant.

75% of the Forbes World’s Most Valuable Brands have created some form of AR or VR experience.

Unveiling an intriguing trend, this statistic underlines the power of a new technological wave that is dramatically transforming the way the world’s top brands shape their strategies. Imagine 75% of the globe’s most lucrative brands leveraging AR or VR in some way—it’s a vivid statement to the importance and growth of augmented reality. In the context of events, this further highlights the potential these technologies hold in enhancing participants’ experiences, stimulating increased engagement, and even reshaping the boundaries of interaction and immersion in event scenarios. The involvement of major brands in AR and VR represents not just a passing trend, but a growing force in the marketing world – prompting those within the events industry to consider its far-reaching implications.

VR and AR can increase brand awareness by up to 70%.

In the bustling realm of event planning, the digital stroke of Augmented Reality (AR) paints a captivating portrait of immense potential. The striking statistic that VR and AR can amplify brand recognition by a substantial 70% serves as a powerful testament to this potential. Situated prominently in a blog post about AR in events, this fact personalizes the abstract realm of figures into a tangible reality of significant marketing triumphs. More than just mere numbers, it emboldens the credence that incorporating AR into events can metamorphose casual observers into brand enthusiasts, illuminating the path to a mesmerizing blend of reality and innovation that could be the secret ingredient to propel a brand’s visibility to uncharted heights. Think of this as a crystal ball revealing the marketing landscape of the future, underpinned by AR and VR technology.


In interpreting the statistics presented in this blog post, it is clear that Augmented Reality (AR) is redefining the landscape of events, proving itself far more than a passing trend. It has demonstrated a consistent capacity for engaging audiences, enhancing experiences, and serving as a unique marketing tool. As AR technology continues to advance, it is expected that its application within the events’ realm will also increase exponentially. While growth projections for the AR industry are indeed promising, the real value lies in embracing this innovative technology to create immersive, impactful, and interactive event experiences. Capitalizing on AR features in an event is not just about adopting emerging technology; it’s also about setting new interactive standards that boost brand exposure, audience engagement and overall event success.


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