In today’s digital era, mobile games aren’t just a source of entertainment anymore; they’ve transformed into powerful advertising platforms. As video games continue to captivate audiences worldwide, marketers have begun leveraging them to reach untapped demographics, generating significant engagement and revenue. This blog post shines a light on the intriguing world of advertising in mobile games, delving deep into related statistics. We will explore the prevalence, impact, and trend trajectory, offering a comprehensive understanding of why mobile game advertising is an avant-garde strategy for businesses around the globe. Dive in, as we decode the numbers behind this kingpin of modern advertising.

The Latest Advertising In Mobile Games Statistics Unveiled

Mobile game ads account for 30% of mobile advertising spend.

With mobile game ads consuming a significant piece of the mobile advertising expenditure pie, to the tune of 30%, it illuminates the growing influence of this medium in the landscape of marketing strategies. This figure underscores a compelling shift toward mobile games as a dynamic platform for companies to get their message across, clearly resonating with the ad-spend choices. In a blog post exploring statistics around advertising in mobile games, this data can be a powerful lens, spotlighting the depth and breadth of investment companies are willing to inject into mobile game advertisements, hence further elevating the relevance of this topic.

App install ads are projected to drive over 60% of mobile ad spend growth between 2017 and 2020.

The vitality of the statistic that ‘App install ads are anticipated to fuel over 60% of mobile ad spend growth between 2017 and 2020’ unfolds when peeling back the trends in mobile game advertising. It’s much like unearthing a shell brimming with gold on a treasure hunt, casting a spirited light on the potential that lies within this sphere.

Mobile games thrive as vibrant hotspots for advertisers, and with this projection, it’s akin to discovering a compass guiding us towards a lucrative future. The fact that app install ads pave such a significant portion of the growth path signifies the enormous potential they possess. Delving deeper, this is a reflection of user behavior, illustrating a marked inclination towards downloading more apps, spurred by engaging ad experiences.

This revelation also signifies the evolving strategy advertisers need to marshal. The cogent realization here is that for mobile game developers, mastering the art of app install ads becomes critical for better capitalization on ad spends. Unless they secure a seat on this strategic bandwagon, they risk losing out to the competition.

The heavy cannon that this statistic fires is unmistakable: the mobile gaming landscape is a fertile ground for growing ad spends, with app install ads being the choicest seed. Successfully harnessing this opportunity can lead to a harvest of engaged users and substantial revenue growth.

The top highest-grossing mobile game publishers earn 64.5% of their revenue from in-game advertising.

Casting the spotlight on a stunning statistic, ‘The top highest-grossing mobile game publishers accrue a whopping 64.5% of their revenue from in-game advertising’, one can appreciate the compelling narrative it weaves on the remarkable significance of in-game advertising in the mobile gaming industry. Indeed, the power of this figure resides in its validation that in-game promotional efforts form not just a crucial cornerstone, but a definitive majority contributor to the financial success of the industry’s top-tier game publishers. Providing insight into their revenue streams, this statistic underscores the current dynamics of the industry, setting the stage for a richer understanding of contemporary market trends. In crystallising the magnitude of advertising’s role within the gaming industry, it prompts discussion on player tolerance, advertising strategies, and the prospective future of in-game monetisation.

62% of smartphone users install a game within a week of getting a new phone.

In the bustling world of mobile gaming, one can’t simply overlook the striking fact that 62% of smartphone users install a game within a week of getting a new phone. For a blog post focusing on advertising in mobile games, this statistic takes on significant meaning. Simply put, it starts setting the stage for understanding the potential reach of mobile game advertisements.

Let’s imagine this – you are an advertiser seeking to reach a wide audience. The moment a customer gets their hands on a new phone, the clock starts ticking, with 62% likely to dive into the universe of mobile games within a week. This transition, from smartphone activation to game installation, presents a golden window of advertising opportunity.

In essence, this figure underlines a broader narrative of how integral mobile games are to a new smartphone user’s experience. For advertisers, this creates a fertile ground for engagement and exposure. Such a fascinating statistic invites advertisers to tap into this trend, further hinting at the treasure trove of opportunities nestled within the captivating realms of mobile gaming.

Mobile games account for 33% of all app downloads.

Programming pearls amidst the overwhelming currents of data, this fact taps into the wellspring of market potential, highlighting that a wholesome 33% of app downloads are dedicated to mobile games. Advertisers thumbing through digital opportunities may find this number as a veritable lodestone. With such wave-sized tractions in app downloads, mobile games unfold as a glittering advertising frontier with extensive reach and alluring engagement rates. This highlights the fact that investing in mobile game advertising isn’t simply a luxury, but a priority for businesses aiming at a deep and meaningful consumer connection.

Market for mobile gaming is expected to exceed $100 billion by 2023.

Forecasting that the mobile gaming market could potentially surpass $100 billion by 2023 offers a glimpse into the scale and potential of this vibrant industry. This prediction can be seen as a siren’s call to advertisers, beckoning them to leverage this lucrative playground brimming with prospects. It’s akin to sighting a golden nugget in a mine, predicting a whirlwind of opportunities and growth. Advertisers, take note. This isn’t just another number or a mere forecast; it’s a testament to the thunderous pace of the mobile gaming world and points to the untapped goldmine waiting within. Stepping into this arena now could mean harnessing the power of a storm before it hits, providing an opportunity to ride the crest of this promising wave. For those naysayers, this statistic is a wake-up call that mobile game advertising is a burgeoning beast that can’t be ignored for much longer. In a nutshell, it’s the advertising world’s cue to sit up, pay attention, and tap into this future pot of gold.

Mobile users spend 7 out of 10 minutes in mobile gaming apps engaging with ads.

Lighting up the significance in the world of digital advertising, this particular statistic acts as a glowing beacon for marketers, advertisers, and developers alike – underscoring the fertile ground of ad engagement in mobile gaming apps. Those riveting seven minutes out of every ten that mobile users spend engaging with ads punctuates the tremendous potential for advertisers to target and penetrate their desired market using gaming applications. By integrating captivating ads into these digital playgrounds, they can effectively capture attention, stimulate interest, and drive user action. Hence, in a blog post dissecting the intricacies of mobile games advertising metrics, this statistic would form a vital cornerstone, providing compelling, numbers-based evidence of the space’s advertising prowess.

Mobile ad spending represents 72.5% of digital advertising spend.

Within the vivid landscape of a blog post dissecting the arena of mobile game advertising, the figure ‘Mobile ad spending represents 72.5% of digital advertising spend’ emerges as a beacon, illuminating the predominance of mobile platforms in the ever-evolving digital advertising ecosystem. The gravity of this statistic unveils a pivot in the advertising industry towards these handheld, digital arenas that draw the modern consumer’s gaze more frequently than any traditional mediums. With smartphone users spending a significant portion of their time on mobile games, tapping into this sphere promises a vast and engaged audience, thus supporting the prodigious proportion of ad funds being channeled this way. Therefore, the trajectory of advertising investment truly underscores the vitality of mobile game platforms in shaping current and future marketing strategies.

Approximately 62% of mobile gamers are OK with ad-supported games.

Delving into the captivating realm of mobile gaming, a striking data point emerges – almost 62% of mobile game enthusiasts seem to have made peace with the concept of ad-supported games. This nugget of information serves as a compass for developers and advertisers guiding their strategies in the gaming digital landscape. It walks the tightrope between frustrating players with unnecessary obtrusions and keeping the games financially viable, showcasing the acceptance of gameplay interwoven with relevant advertisements. Hence, this subtle balance struck between advertising and user experience is an essential aspect to consider, making this statistic a pivotal part of the narrative about advertising in mobile games.

An average user makes 88% of in-app purchases from mobile games.

Navigating the complex oceans of mobile gaming advertising can often be like a vast, ofttimes perilous treasure hunt. Yet, when signs of a golden, lucrative vein are unearthed – such as the fact that a staggering 88% of in-app purchases are made by the average user – it’s certainly time for advertisers to sit up and listen.

This intriguing figure serves not just as an intriguing bit of trivia, but something more – a lighthouse guiding advertisers towards a still largely untapped well of potential revenue. With this in mind, we begin to discern a powerful strategy for those advertising in mobile games; there hovers an opportunity to significantly ramp up in-app purchase promotions, thus enhancing revenue generation.

See, this isn’t just about the here and now, but the long haul too. By identifying such a sizeable trend within the mobile gaming industry, we’re privy to promising avenues of future growth. This gem of a statistic, in essence, isn’t just an arrow pointing profits towards today’s investors, but a compass foretelling even more fruitful tomorrows.

In 2019, advertising accounted for roughly 17% of mobile apps’ revenue streams.

Unpacking the implications of the compelling statistic that, in 2019, approximately 17% of mobile app revenues were sourced from advertising, reveals a fascinating panorama for our discussion about advertising in mobile games. Demonstrating its fruition in the mobile gaming industry, this figure articulates the integral role of advertising and its bolstering effect on the industry’s profits. This fact may indeed invigorate the curiosity of developers and advertisers alike to devise strategic plans that exploit this potentially profitable venture, thereby cognitively bringing into play the potency of advertising. The residual 83% might be drawn from various sources like in-app purchases & premium upgrades, hence this substantial 17% directly sourced from advertising is indeed fuel for thought for our blog readers, shaping up our discussion’s context on mobile game advertising statistics.

About 95% of mobile game developers invest in in-game advertising.

In the bustling sphere of mobile game development, the astounding figure that 95% of developers are incorporating in-game advertising represents a dynamic shift in revenue generation strategies. In deciphering this concept through the lens of a blog post about mobile game statistics, one can acknowledge the magnitude of this evolution. With such a high percentage of developers turning towards in-game ads, it’s evident that this venture is no longer a choice, but rather a defining factor for success. The blog offers a data-driven emphasis, enhancing our understanding of the changing business models in mobile gaming, and highlights the increasing importance of using games as advertising platforms. Therefore, the statistic acts as an anchor, tying our understanding of developers’ behavior to the ubiquity and dominance of in-game advertising in today’s mobile gaming world.

Over 50% of mobile game developers regard rewarded video ads as the most effective monetization method.

Delving into the world of advertising within mobile gaming, one finds that rewarded video ads emerge as the unchallenged champion, as per the voice of more than half of mobile game developers. Shedding light on crucial monetization strategies, these figures underline the potency of these particular ads to engage audiences, ultimately fueling profitability.

In the game of revenues, such statistics emphasize the balance between maintaining user engagement and optimizing profits. Developers have identified that rewarded video ads, which offer in-game rewards in exchange for viewing, seem to have cracked the code offering a win-win for both developers and users. This revelation can steer advertisers, developers, and marketers towards re-evaluating their advertising strategies to align with this effective method. Therefore, this insight significantly enriches the discourse in a blog post on mobile game advertising, substantively anchoring key points in the conversation.

Mobile game ad spend increased by 25% during the COVID-19 pandemic.

In the realm of mobile game advertising, the 25% surge in ad expenditure during the COVID-19 pandemic paints an intriguing picture. This data speaks volumes about how the industry adapted to global changes, triggered by increased home isolation and screen time. Notably, it underscores a dramatic shift in advertising strategies as the industry sought to maximize on the games’ heightened global usage. Savvy marketers saw an opportunity amongst the chaos, investing heavily in a medium where audiences were expanding rapidly and engagement was soaring. This remarkable uptick not only unveils the pandemic’s silver lining for the mobile gaming industry, but also underscores a likely lasting pivot towards this increasingly lucrative advertising platform.

Mobile gaming revenues from ads and in-app purchases increased by 59% between 2017 and 2018.

Undeniably, the surge of 59% in mobile gaming revenues brought by ads and in-app purchases from 2017 to 2018 propels the momentum of a profound revelation, painting a picture of the immense potential in the mobile gaming industry. Delving into these numbers, one uncovers a vibrant, fast-growing ecosystem whose arteries are pulsating with ever-increasing amounts of revenue derived from ingenious monetization methods. Hence, this explosive growth informs marketers, game developers, and advertisers about the fertile ground, ready for effective advertising strategies within mobile games. The statistic demonstrates the dynamic change and profitable consequences of well-executed ads and in-app purchases, signaling an attractive prospect for investment and creativity.

33% of app developers drive revenue from ads, and of this, the majority are mobile game developers.

Delving into the realm of advertising in mobile games, one cannot overlook the striking figure indicating that a hefty third of app developers deepen their pockets through ad-generated revenue. A fine line then guides us towards an intriguing revelation – it is predominantly the mobile game creators who grease the wheels of this ad-funded mechanism. This snippet of data illuminates the significance of ad utilization in monetizing mobile games, undeniably placing it as a cornerstone in the grand architecture of mobile gaming industry statistics. Understanding it not only delineates the nature of market anatomy but also offers invaluable insights on the potential and importance of ad-based revenue model for everyone from start-ups to tech connoisseurs invested in this lucrative landscape.

Mobile gaming retains users at a rate 34% higher than apps in other categories.

Delving deep into the pulsating world of mobile gaming, one beholds an astonishing metric, mobile games retain users at a 34% higher rate compared to other app categories. In the terrain where capturing sustained user involvement is the secret key, this incredible retention rate become a beacon of opportunity, especially for advertisers.

Advertising in mobile games, therefore, pulsates with potential. It’s akin to discovering an unexplored gold mine in the digital marketing realm. The enhanced user retention guarantees a more static and engaged audience, enhancing the likelihood of ad visibility and interaction. This, in turn, multiplies the chances of a brand’s message being effectively absorbed and, ultimately, leads to augmented conversion rates, ensuring a robust return on the investment for advertisers. Thus, this spectacular 34% difference does not merely signify a number, but undeniably a wealth of untapped potential and lucrative opportunities in the advertising domain.


In sum, mobile games advertising has grown into a powerful channel, with far-reaching implications for advertisers, game developers, and consumers. The statistics presented underscore not only the pervasive use of mobile games but also the growing acceptance of in-game advertising. It underlines the importance of harnessing this platform for a targeted, engaging and potentially lucrative marketing strategy. Mobile gaming isn’t a fleeting trend – it’s an opportune space where brands can effectively reach and engage with diverse demographics. As the landscape of mobile gaming continues to evolve, so too will the opportunities it presents for insightful, creative, and impactful advertising.


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